Your Love Is A Lie-Simple Plan

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Your Love Is A Lie was simple plans second single and had a lot of promotion. To promote the song a 30 second preview was made to tease the fans of Simple Plan. Due to its popularity the song was performed at the closing ceremony of the winter Olympics 2010 which is major promotion for the song. Simple Plan also have their own twitter as group but also as individuals so each band member could promote the song via social networking sites.

Simple Plan also have their own website where they promote their songs by putting 30 second snippets on, but they also sell merchandise to promote the song.

http://www.simpleplan.com/album/simple-planThis is a link to Simple Plans official website and the album Your love is a lie was taken from.

This is the bands official twitter page.

Your Love Is A Lie-Simple Plan

Extension of income Due to Simple Plans website fans all over the world could access it and look at their music. Also on their website there’s a link to ‘store’ where you can purchase merchandise such as t-shirts which are a great way to advertise the band and to gather more fan which would bring in more money for the band. You can also become a member of the Simple Plan fan club where you would receive first chance offers to buy their tickets and other merchandise.

Simple Plan also has their own VEVO channel which is watched by millions throughout the world and also anyone can access it there’s no country restrictions. On their website there’s also a link where you can request to hear one of Simple Plans songs on the radio which is very handy for fans,

Your Love Is A Lie-Simple Plan

Extension of outlets YouTube is one of the biggest outlets on the web where you can watch any of Simple Plans videos, but also YouTube allows people to upload their own videos where they could make a lyric video for one of Simple Plans songs. Also with YouTube you can share the video on Facebook or Twitter which are other major outlets for their music videos.

On Simple Plans website you can watch all the music videos they have ever made for free making it easy to watch and cheap also bringing a bigger fan base and more popularity. If you type in on good watch simple plan your love is a lie YouTube is the most popular website to store simple plan videos.

Synergy Simple Plan went on tour with the album ‘Simple Plan’ which your love is a lie is taken from. Simple Plan t-shirts were made and sold to many of their fans throughout the world.

Simple Plan also produce the opening soundtrack for the popular Scooby Doo cartoon series which would od brought them more fans and made them more popular even with younger fans.

Producers strategies The producers could of done this in order to broaden Simple Plans outlook and the give them a bigger target audience but also to gain them popularity.

Your Love Is A Lie-Simple Plan