Music Video Pre-Production

Track Selection

We chose the track ‘Dead Side’ by local Alternative Metal band Quad Damage because…

# One of the members of our group performs in the band

# It’s the band’s most popular track, which in turn could broaden the audience for our music video (from Quad Damage’s library)

# The lyrics in the song are symbolic of the same ideology that the concept of our music video portrays

# The tone of the music is dark which is also mirrored in the video concept

# The band already has a following which helps us with audience feedback – It also promotes the band

Early Brainstorms for Track Selection

When selecting a track to create the video around we considered different genres of music that our group members listened to – Ranging from Ambient Music, Hip-Hop, Electronic Music and Heavy Metal.

After much discussion, we concluded that we would use Daniel’s (a group member) band Quad Damage for our track and then we had to decide what track to use.

Initially we strongly considered using the band’s eponymous track, and had a completely different video concept planned featuring extreme violence. We then discussed it further and thought up a different concept based off a 1980’s sci-fi film which we thought we could do a lot more with in terms of shots and scenes.

TRACK TIMELINE