Music Video

Mario, Jacob and Daniel

The band

Quad Damage is an independent music band which falls into a mixture of two genres and is built of a Guitarist/vocals, bass guitarist and drummer.

www.soundcloud.com/quaddamage/dead-side

Initial idea• The music video we are planning to make is a mixture of

performance and conceptual footage. The concept for the video is based on the film ‘They Live’ (1988) by John Carpenter and performance shots by ‘Quad Damage’ local heavy metal band.

• For conceptual shots we are planning to follow the plot of the movie, of which we were inspired by the film’s social commentary on consumerism which resonated with us and we thought it would be fitting for our music video. What we are planning to create for our conceptual side of the music video is a take on an average person’s life but shown as a mindless consumer – We are planning to do this is by dressing up a number of people as zombies to illustrate this idea with statements printed on their t-shirts such as ‘obey, designer, this costs a lot of money’ etc. to show how our capitalist society is run.

Our Idea

• We are planning to recreate a scene from the movie ‘They Live’ of which social commentary inspired us

http://www.youtube.com/watch?v=inZUDMGJsKo

• Also it will be in combination with performance shots of a local band ‘Quad Damage’. The performance shots will be largely influenced from other metal music videos such as Pantera’s ‘5 Minutes Alone’

http://www.youtube.com/watch?v=7m7njvwB-Ks

What we need to make this happen

Our Commitment to getting this done on time.

Organization• Already have started talking with potential actors/performers• Scheduled shoot dates

Preparation• Using video tutorials to better understand how to deal with certain problems we may

encounter.• Speaking with the band members to see when they are available and what they will have to

do

Date Location Time Activities22/01/2012 Harrow streets 9:00 am – 4:00 pm Conceptual shots23/01/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots24/01/2012 Harrow streets 10:00 am – 3:00 pm Conceptual shots26/01/2012 Kenton (Jinesh’s house) 9:00 am – 4:00 pm Performance shots27/01/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots28/01/2012 Kenton (Daniel’s house) 10:00 am – 4:00 pm Conceptual shots

Audience Research• Being that one of the band members is in our group gave us a major

advantage as we knew exactly who were we targeting but we also did some research on who would listen to heavy metal/dubstep through looking at different forums and blogs like:

• http://www.dubstepforum.com • http://www.metalhammer.co.uk/forum • http://www.4chan.org/mu

• We found this style of music was predominantly listen to by the young generations roughly varying from ages 12-25. We also want to look at the social classes of this music following and saw a pattern of mostly lower middle class.

Filming locations

Questions?