“Good Feeling” by Flo Rida

Music Video Research

The song “Good Feeling” by Flo Rida from the album Wild Ones came out in 2011 and was my top favorite in the pop-rap category for quiet sometime. Following is my analysis of the music video to the song.

“Good Feeling” by Flo Rida

The music video and the song itself appeals to teenage audiences. He is made to look powerful and is represented as a dominant figure in his videos which is a stereotypical look for artists such as himself, to want to appear manly and macho. He uses typical conventions like behavior and body language to make himself come across as a very masculine man.

Character Appeal

In the music video Flo Rida is shown at a concert in parts of the video. He is shown in different parts of the world next to well known buildings such as Eiffel Tower in Paris. This shows how rich he is as he is able to do this and the lifestyle that he has. A variety of shots are shown in the music video for example when Flo Rida goes surfing, driving a car/motorbike, partying, gym, running. These have all been specifically chosen as they would appeal to Flo Rida’s audience. Gym and running represents Flo Rida maintaining his body, keeping fit with a good body whilst the car for males as it is a stereotype for males to have nice cars. Surfing has been chosen to make Flo Rida look more down to earth as at one point he falls off and is laughing, this would appeal to his audience. As well as being shown in the gym Flo Rida is also shown boxing giving him a stereotype and making him look powerful through strength. The handheld camera towards the end of the video gives the video a ‘home footage’ look.

Settings

The narrative is basically about having a good time and partying hard as said in the lyrics “Oh, oh, sometimes I get a good feeling, yeah I get a feeling that I never never never never had before, no no I get a good feeling, yeah”. And the music video throughout show how him and the people around him are dancing and doing crazy stuff which is also conveyed through the lyrics.Secondly the music to the video is very fast accompanied with a lot of high notes making he audience want to dance along.

Narrative and Music

In one of the clips from the video we see Flo Rida having an interview wearing a gold chain. The gold chain represents bling and is a stereotypical piece of jewelry that a pop-rap singer would have. An iPad is also used in a clever way by him placing it over his face and moving it across to show various shots of himself. Flo Rida seems to be in a robe at one point in what looks like a nice hotel room, this is another example of how rich he is. The different shots of cars is a common prop used in this particular genre. Flo Rida is wearing sunglasses a lot in his video giving him a mysterious edge but also being a stereotypical convention of the pop genre. Surprisingly their was hardly any females in the music video but when their was they were wearing little clothing which is common for the genre.

Iconography

The camera angles and movements gives the audience a glimpse of what his lifestyle’s like. The editing and lighting also makes the audience feel like they know him more on a personal level, as they are seeing him hanging out with his friends being ‘normal’. A lot of mid shots and close up shots have been used in the video.

Mis En Scene

It can be seen that Flo Rida is also shown singing to the screen matching the lyrics. This will look sound, SFX like he is singing to the individual watching the video personally capturing their attention. At the end of the video a montage of different pictures of Flo Rida having a good time is shown and as the montage zooms out you see it is made out of Flo Rida’s face which then dissolves into his real face with the music video makes the whole ending really captivating.

Mis En Scene