MUSIC VIDEO

EVALUATION

CAGE THE

ELEPHANT-

AIN’T NO REST FOR

THE WICKED

MUSIC VIDEO

EVALUATION

MUSIC VIDEO

EVALUATION

MUSIC VIDEO

EVALUATION

THE FINAL

VIDEO

FEED

BACK

GROUP NAMES THINGS THAT WERE LIKEDTHINGS THAT WERE

DISLIKED

ELLEN, ABI, JACK, JOSH

- The slow motion money falling from the hat

- Clinking bear bottles

- Phone light on the guys face gives good

atmosphere

- Preferred real money

- Transition between night time in the

caravan to daylight at the train station

were too inconsistent with the lyrics.

JAMES, HAZAL, SCOTT- Smashed IPhone appropriate and ironic

‘hang out den’- looked cool

- The money at the beginning could’ve

been

shown for a little longer.

MATT, ZOE, RYAN- Liked the sequence and lighting, good

variation and diversity between shots.

- I would’ve preferred the shots to have

been in focus continuously rather than

changing between shots.

- The title screen wasn’t displayed long

enough.

TECHNICAL

QUALITYLIP SYNCHING

Our intentions originally was to display a band throughout our music video, this did consist of

finding musically confident individuals willing to take part. Sam (who played the ‘lead singer’) was

confident with learning the lyrics quickly and having to mime them repeatedly in various different

locations. He portrayed the character perfectly displaying a consistent personality throughout; we

were looking for an edgy, rough and ‘ready to go’ image which he was able to deliver naturally.

We shot multiple takes of the lip synching scenes just to make sure clips would consistently flow

without appearing as too staged, the track was also played in the background, this was not just for

Sam’s benefit but also for the other band members who would need to reference the instrumental

part of the song in order to play their instruments on time; this also played a vital part within the

filming process as the other band members had to stay synchronized with the music and each

other. This resulted in being one of the stronger areas of the final video with no bad criticism

mentioned at all.

TECHNICAL

QUALITYCOMPOSITION & VARIETY OF SHOT

As you can see by the timeline, there were a lot of shots used

TECHNICAL

QUALITYVARIETY OF SHOT TYPES

TECHNICAL

QUALITYLIGHTING

Creating a consistent balance between scenes

through lighting was definitely one of the larger

issues we had to face. Unfortunately the footage was

shot in December so a natural light source wasn’t

very reliable, but the artificial light we used wasn’t

either.

This was one of the comments given in feedback

“Transition between night time in the caravan to

daylight at the train station is too inconsistent with

the lyrics.”- Originally there were supposed to be

more scenes with different band members, this

would have showed a diverse range of waking up

introductory shots in different locations making this

look less prominent. The other point being that the

caravan scene was supposed to be set in the

morning (judging by the lack of daylight, much

earlier) but due to timings and availability, this was

the best we could do. To make this more

understandable a time reference should’ve been

applied within the editing process to state how early

the scene was set.

TECHNICAL

QUALITY

LIGHTINGHere you see all the different scenes and

the way in which they’re lit, the

brightness isn’t too inconsistent and

does partially correlate with the songs

progression and lyrics. Lamps, torches,

fairy lights and any other form of artificial

light source that was available was used

to create shadows and light the room in

the most natural way possible, we even

attempted to make possible links just so

it wouldn’t look too ridiculous.

One comment was “The Phone light on

the guys face gives good atmosphere”-

this made me feel relieved as we

actually used an industrial torch to light

Sam and though it looked too harsh and

prominent but luckily in this scene the

phone was the main focus (bottom right

image).

Through the use of filters on Premier,

some of this light imbalance could be

disguised.Ç

TECHNICAL

QUALITYCAMERA MOVEMENT

TECHNICAL

QUALITYEDITING (TO THE BEAT)

TECHNICAL

QUALITYEDITING (TO THE BEAT)

Here’s a visual example of how to edit on

the beat in Adobe Premier. You have two

timelines; one for visuals (blue) and the

other for audio (green), the audio bar has

sound waves displayed on it. Now where

this red line is shows the point of where the

beat starts and where the visuals are going

to link to this rhythm.

This is an example

of editing on the

beat to a very small

scale, the whole

video is edited to

the beat, this just

brings everything

together and for a

simple technique

can really make a

lot of difference.

CREATIVE

QAULITYThe Final Music Video holds attention from the audience through a diverse and interesting

range of shots, a solid but intriguing storyline and the way in which the target audience can

somewhat relate to the young and free nature that appeals to students/ teenagers.

Does the video work well with the track? What aspects help visualise the tone and content of

the track? What do you believe could be improved and how?

NINE KEY FRAMES

COMPARISON

Unfortunately we were unable to

get enough people in such a small

amount of time to all gather for a

party so just had the band

performing in a more casual manor

on their own.

We still used various different

extreme close-ups on certain

inanimate objects linked and

related to the video/ lyrics

throughout.

The monopoly

money theme was

pursued and the

thief scene did

work but we

related the theft to

the band member.

The train station

scene was a

success even

though we didn’t

actually shoot it on

the train due to too

many safety

complications and

expenses

Each band

member still

worked, just un

more interesting

places.

The scene was still

carried through but with

less religious figures, to

link it to the rest of the

video we used the thief

in place.

This scene

was too

insignificant

to spend time

we didn’t

have on it, we

just linked it

to another

theme that

worked better

in the end.

People still

awoke in

interesting

locations, it’s

just not [art of

the party no

longer.

STORYBOARD

DEVELOPMENT

How have your ideas

changed? What parts got

better or lost in the

production process? How

do you feel about the

outcome?

PROFESSIONAL

COMPARISON

Refer to the codes and conventions you

analysed - how does your video conform or

conflict with these codes and conventions?

Do you believe this would meet your target

audience expectations. MAKE SPECIFIC

REFERENCE TO EXISTING VIDEOS -

TAKE SCREEN SHOTS TO ILLUSTRATE

THE SIMILARITIES AND DIFFERENCES.

TEAM

EVALUATIO

N

(Those who worked on your own

(Tom/Jack) talk about how you got on with

organising actors, working with friends

etc.) What went well and why? What could

have been improved and why? MAKE

REFERENCE TO ORGANISATION,

PRODUCTION ROLES,

COMMUNICATION, PROBLEM SOLVING

AND WORKING CREATIVELY.

PERSONAL

EVALUATION

What went well and why? What could have

been improved and why? MAKE

REFERENCE TO ORGANISATION,

DELEGATING, LEADERSHIP, DECISION

MAKING AND SOFTWARE SKILLS.