music video day
DESCRIPTION
Accompanying two-day enrichment activity using media to engage sudents.TRANSCRIPT
welcome to the clc
help us maintain our high standard environment
• Food and drink • Mobile phones • Chairs • Noise
• Smoking• Poor behaviour • Air conditioning • Tidy Rooms• Moving of Equipment
Media Week:Music Video
Production
Media Week:Music Video - The Project
Working in groups, you will Produce, Film and
Edit a Music Video for a track of your choice!
Media Week:Music Video - The Project
Day 1: Pre-Production and PracticeDay 2: Production (The Filming)Day 3: Post-Production (The Editing)This is a tight schedule so you will need to make the best use of your time - in and out of class.
Media Week:Music Video: The Background
• ‘Short film or video that accompanies a song’• Marketing Device• Variety of styles used: Animation, Live Action, Documentary, Abstract etc• Two Main Types: ‘Live’ Performance, Conceptual• August 1st 1981 - MTV and The Buggles• Examples
Media Week:Music Video Production
Roles and Responsibilities
The Key to Success!
• Planning and
Preparation
• Good Teamwork
• Enjoy it!!
The Main Roles
• Producer/Production Manager• Director• Camera/Lighting (Director of Photography)
• Editor• Cast of ActorsNB: On small (low budget) productions it is common for one person to undertake more than one role.
‘The Boss’
The Producer has overall responsibility for the project.
The Producer manages budgets and schedules and
ensures that both are adhered to.
As a Production manager the main responsibility is to
ensure that everyone is in the right place at the right
time, and doing their job effectively.
• Producer (Production manager):
The Main Roles
Responsible for visualizing the projects overall look and style. The Director has final say on whether angles, performances etc are ‘fit for purpose’.
The Director liaises with all the team to ensure that
the best results possible are achieved, within time
and financial constraints.
• Director
The Main Roles
This role involves delivering the vision of the
Director onto tape. The Camera Operator
must make sure that the quality of the
footage taken is as high as possible, and fits
with the intentions of the project. They will
position the camera and frame the shot.
• Camera Lighting (D.o.P)
The Main Roles
‘Actors’ need to be comfortable in front of
the camera. They should be capable of
performing in the required style. They also
need to be able ‘lip-sync’ accurately - they
need to know the words to the song!
• Actors
The Main Roles
The editor is responsible for assembling
the footage that is shot. The pace and/or
structure of the finished piece may be
decided upon by the Editor.
• Editor
The Main Roles
Media Week:Music Video Production
Composing Your Shots
Shows entire body and some of the surroundings. Often used at the start of a program or scene. Lets the audience know where the action is set. Sometimes called Long Shot (LS)
Wide Shot (WS)
Composition/Framing
Includes the upper half of the body, cutting the person off near the waist. Shows more character emotion, or reaction than wide shot. A typical shot for interviews. Often called Mid-Shot
Medium Shot (MS)
Composition/Framing
“Head and shoulders” shot. Provides even more emotion or reaction than the Medium shot. When focused on objects, helps audience see details that they might otherwise miss. Often used for interviews.
Close Up (CU)
Composition/Framing
Maximum dramatic effect. Used when speech or reaction
is very important or very emotional. Commonly used on
MTV
Extreme Close-up (ECU)
Composition/Framing
Media Week:Music Video Production
The Camera
Media Week:Music Video Production
Today’s Practice:To film any ‘ordinary task’ being completed. The task must be covered using ALL the angles mentioned today. This sequence will then be edited using i-Movie.
Media Week:Music Video Production
The Editing Software
Media Week:Music Video Production
Planning your Video
Project….
Elements of Form
Mise-en-scene
• Location(s)
• Characters
• Costume/Make-up
• Props
StoryboardsProduction/Title
Storyboards
What you will need to consider.…• WHO? Who will star in your video? Are they available when they are needed? Can they ‘perform’ as needed? Would it better for your group to do it?
• WHERE? In which places will your Video be set? Are you allowed to film there? Can you get access for long enough?
• HOW? How much footage is required to have the whole track covered? How will the actors know what to do? How will you play music on set?
You will need.…• Camera + Tripod + Tape(s)• Lyrics• Planning work (Storyboards/Shot List etc)
• Cast (Good quality lipsync)
• Music Source + Track• Creativity• Plenty of footage
You might need.…
• Plan B• Costumes• Permissions• Phone Numbers• Patience
Hints and Tips!• Plan AT LEAST one shot for
each line of dialogue• Film the whole ‘performance’ in
WS - for safety.• Be creative - but keep it simple!• Really know (and like) the song you choose!• Be Polite• Have Fun!
Media Week:Music Video
Production
Media Week:Music Video
Production
Media Week:Music Video
Production
Media Week:Music Video
Production
Media Week:Music Video
Production