MUSIC VIDEO ANALYSIS: IT’S MY BIRTHDAY BY WILL.I.AM

By Sabrina Alovisi

Camerawork

There are medium shots of the singers. Long shot of the dancers; this is to show the

current dance styles and also show the routine Close ups of the singers at the beginning to show

they are the main people within the music video. Low angle on will.i.am, to show that he is

important and powerful as he got lots of money in his hands

Low angle, in the superman section, to look like he if flying.

Hand help camera, from looking at will.i.am to the cross and then back again.

Pictures Medium shots:

Long shot:

Low angle:

Editing

The video is edited to the beat of the music.

All the takes were short to go with the tempo of the music.

Also this a split screen. The screen is split into 3 sections.

Mise en scene

All the outfits that are used are ‘in fashion’ and our colourful as the song is very uplifting and fun

Also the prop that is always reoccurring is the money, this relates to the song lyrics and also the theme of a birthday.

Very bright lighting as its a very uplifting song, and relates to something that everyone enjoys. The lighting used is mostly natural.

Located in a house, back garden as these are places that you could relate to when a birthday is celebrated.

Pictures

Props:

Location:

Costume: