The image on the top left is from a music video called ‘All about that Bass’ by Meghan Trainor. Meghan is a blue eyed soul/doo whoop pop artist. This type of music is targeted at young girls and everything is exaggerated. The mis en scene in these videos are bright colours as we can see image. The pink background and baby blue stand out and make the video seem more entertaining and is visually appealing.

The bottom right image is an establishing shot from the music video ‘Last Friday Night’ by Katy Perry. Katy Perry is a pop artist that also follows the typical conventions of a lively pop song. The establishing shot has high key lighting making the shot look pleasent. Throughout the whole video we get this kind of lighting.

In this image Meghan is in a pink bedroom with a doll house next to her. The mis en scene in this image is presenting her in a feminine but childlike way. These props are specifically used as the audience are likely to associate themselves with these toys. Moreover, the bright clothing is emphasising her girliness making her seem fragile and innocent.

This shot of Katy Perry is also emphasising her girly behaviour. However, this is targeted at older audiences such as teenage girls from about the age of 13-15. This song is the most relatable to them as they are likely to experience partying at this age. The narrative of this music video is a good girl who parties and wakes up with a hangover and messy house. The mis en scene in this image tell us she is a ‘nerd’ due to the glasses and braces.

In pop music there is a lot of performance and concept. Typically this how music videos from the pop genre are. The dancing and the chorus of the songs are usually catchy and therefore young girls are likely to enjoy this type of music. In ‘All about the Bass’ the video is more childlike as it is trying to socialise young girls into loving themselves regardless of what size they are. The lyrics are innocent as she says ‘And every inch of you is perfect’. The clothes worn by the singer and actresses are not revealing but colourful making the whole video appropriate for young girl.However, in the video ‘Last Friday Night’ the females are wearing tight and revealing clothes to some extent. The lyrics are more suitable for them as she sings ‘”there’s a stranger in my bed”

This dancing man is used in the video to portray the message of loving yourself. It is trying to portray the man as an inspiration for being able to dance with confidence and sass. The background and colours are still bright and there is high key lighting throughout the music video making the video vibrant and cheerful.

The image on the bottom right is from the video from ‘Last Friday Night’. The image is showing young adults recklessly partying which portrays the as rebellious. The reason why there are many explicit scenes in this video is because young teenagers are likely to experience this kind of carelessness

In this song there are two girls young girls who are featured in the video. Both are dancing and having fun, they are the age of the target audience and are used in the video to encourage young girls to dance along to the song. The girls are dressed in pink making them look feminine. However, the colour blue is used which is subverting the femininity. the colour blue is associated with boys. However, due to the changes in social attitudes perhaps the colour blue was used to be more accepting towards genders, promotion equality.

This image of Katy Perry is different to her first look. This is towards the end when she finally decides to party with the crowd. She is dressed in bright colours with heavy make up and crazy hair. She is also wearing slightly revealing clothes which is typically how woman would dress. The bold hair and make up could represent how she is finally wearing make up and wants to stand out therefore goes over the top. The target audience are likely to be introduced to make up and play around with it.

In this image Meghan is moving her finger left and right saying ‘No trouble’ this means she is saying there is no trouble in not being skinny as there is no specific definition in beauty. This links the visuals with the lyrics making the song more catchy. Furthermore, the balloons in the background are used to attract the target audience. In this image, Katy Perry is imagining

both guys fighting for her almost like a fairytale; where she is the princess and the prince who wins the battle takes her home! The target audience is likely to imagine having fairy tale love stories. In pop music love is a theme that constantly shown in music videos. The older audience are shown love through boyfriend/ girlfriend relationships whereas videos that are targeted at younger audiences are likely to be about loving themselves.