Kanye West ft T-Painhttps://www.youtube.com/watch?v=FEKEjpTzB0Q

Goodwin-Genre CharacteristicsThe characteristics of an r’n’b genre is usually defined for the artist to be showing off their wealth.In the first picture Kanye West is not saying that he has fancy cars but he references it suggesting that he does not need to say he has it but we the audience will assume he has it. In the second picture he basically says that the haters are going to hate but he is still going to make money regardless of what they say or think.Artists that talk about money, cars and girls are usually male and in music videos the Male Gaze is usually involved. Also r’n’b songs are usually songs that can be sung along to.

Goodwin – Lyrics + Visuals

The lyrics for this song show that all Kanye West wants to do is shine and be on top of the music industry.As we know his mother died, so the line ‘gonna get on this TV mama’ suggests that he could be making a vow to his mum that he will continue to persue his dream. It is also a close up of his face.

Then he goes on to talking about how he has a good life with money, girls, different locations and cars.

The lyrics of this song match with the visuals e.g. 'welcome to the good life' the visuals are of bubble writing.The lyrics match the visuals all throughout the music video.

Goodwin-Music + VisualsThe music and the visuals does not really go together as the beat

goes and the images are not synchronous.

The video is edited to cut sometimes in time with the beat or not whether

it is fast paced or slow matching the melody.

These two pictures are of when the music and visual is synchronous.

Goodwin-Record Label + Close UpsClose ups are important to the record label toensure that audience gets full access to the character or personality an artist is. It lets the audience have a connection with the artist. Close ups used in music videos can be to show off facial expressions.

In featured songs, the main artist tends to have more close ups than the other. T-Pain barely has close ups as he is not the main artist but a featured artist.

If there were no close ups then the audience may think that the artists facial expressions do not want to be shown or if they are trying to play a certain character it would be hardto sympathise or encourage with their character.

Goodwin-Notion of looking-Voyeuristic

There is only one girl shown in this music video so voyeurism is shown as the outfit is revealing and the facial expressions are sexual on the woman has suggests that she is only there as something to look at.

The Male Gaze is literally shown here as Kanye West is looking at half dressed woman. This could encourage men who watch the music video to look at the woman in a sexual way.

In this music video, the notion of looking is applied as Kanye is mainly showing us that he can get girls easily by the look in his eyes.

Goodwin- Intertexual ReferenceQuote ‘best things in life are free’ is something your mum would have told you or you might have heard elsewhere. This may make you feel like you understand the quote in the song and it makes you want to carry on watching to see if there are any more quotes you can relate to.

When he says ‘close my eyes and imagine’ everyone imagines that they could be rich so people can relate.

Those who speak slang will know that ‘haters’ means people who criticise everything you do and don't want you to do well. Everyone has haters, so nearly everyone can relate to what he said.

In this picture Michael Jackson is shown because it contains a sample of the outro to "P.Y.T. (Pretty Young Thing)" as performed by Michael Jackson.

StylesBob Dylan’s video ‘Subterranean Homesick Blues’ was credited as one of the first lyric music video. No lip reading was needed unlike normal music videos. That experiment turned into our cultural understanding in music today and the post modernism adds something new like colour and got rid of the card to hold up the lyrics.

The video is a new improved concept of Dylan’s music video. In this video the lyrics are presented on the screen but in different formats and images.

Why I Chose The Music VideoI like this music video because of the visual effect through out the music video which is catchy and makes me want to listen to the song just to see the visual effects and the lyrics on the screen as I listen.

The video is in black and white with the bubble writing and some images in colour. At the start of the video I started to see that what he was saying was being shown in the form of writing and images in different formats but saying the same thing.

I like this picture because it shows Kanye trying to dance and having fun which we dont see much.