College of Business Administration and Accountancy

Mindanao State University - Iligan Institute of Technology

A. Bonifacio Avenue, Tibanga, Iligan City, Philippines

“Music marketing is that key piece to the puzzle many musicians simply never put into effect”

-  Shaun Letang

It’s because of this that many don’t get where they could have otherwise been, and why they struggle to make

sales, get gigs, and generally move their music career

forward in any meaningful way.

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What is Music Marketing?

Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult.

Music Marketing Is All About Raising Awareness

By marketing your music you’re doing two things:You’re showing people that your music exists, andYou’re convincing people to give it a try.

Marketing Is Often Most Effective When It’s a Two Way Process

The Marketing Of Your Music Is An On Going Requirement

Getting Others Involved Will Make Your Marketing Efforts A Lot Easier.

Initially, No One Will Help You!

If You Only Promote Your Music Online you’re Losing Out

These things are important to know before musician start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if musicians don’t know when and how to use them.