music mark verdegaal – vodafone product manager internet services
TRANSCRIPT
Music
Mark Verdegaal – VodafoneProduct Manager Internet Services
2
Vodafone Music
2
Online & Mobile full track mp3 Shop
Monthly 10 Track Bundle at € 5,-
PC & Mac player, sync to phone
3
95% of tracks are distributed ‘for free’
Whole generations have never paid for music
4
Ongoing Discussions
Strike 3, you’re OUT
http://www.mobilemonday.nl/talks/rick-falkvinge-copyright-industries-vs-civil-liberties/
5
Will history repeat itself?
6
How to compete with free?
7
8
9
10
11http://www.economist.com/node/17199460#footnote1
12
People want to collect and own their music
Laggards
Early & Late Majority
Early adopters & Innovators
13
Connect with Fans + Reason to Buy = the Business Model
Concert tickets
Virus Free
High Quality
Smart & Fair Pricing
DRM Free
Seamless Sync across all devices
Ingest current collection/playlists
Smart playlists
Organise & Manage Collection
Build/ Integrate Social Networks
Caching
Set your Brand create Emotion
Cloud service Easy payment
Personalise the service
Awesome hardware
Awesome hardware
14