Lauren Brooks Mills

For my questionnaire, I asked 10 school age children. 55% of them were females and 45% were males. I asked more females than males because my primary target audience is teenage girls. By asking more females, I found out what they look for in a pop music magazine as this will help me when it comes to creating my own pop music magazine for my target audience.

1. What gender are you?

A) Female

B) Male

45%

55%

I asked a range of school age children to fill out my questionnaire. This is because I wanted to get a specific age for my target audience so that it will be easy for me to know what type of things they like about music magazines. This way I am able to attract my target and provide all the features they look for in a music magazine.

From the results, 50% of the people I asked were aged 13-14. This age group was the majority which shows that they will have a large impact on the results as more of them answered the questionnaire. This also shows that I might want to focus on this age group for my target audience as well as 15-17’s as 40% of them responded to the questionnaire.

2. How old are you?A) 11-12

B) 13-14

C) 15-17

50%

40%

10%

40% of the people I asked in my questionnaire said that they do read music magazines and 40% said sometimes. There was an even gap between the two which shows that there is still a slight interest in music magazines.

For the 40% that said sometimes and the 20% that said no, this implies that they are waiting for an interesting music magazine to come on the market that is worth purchasing.

I will have to make my music magazine different to the others on the market so I am able to attract those who answered sometimes and no in order to change their views in future.

3. Do you read music magazines?A) Yes

B) No

C) Sometimes

20%

40% 40%

50% answered they spend £3-3.99 on a music magazine. This shows that music magazines are not cheap but for those who buy them are willing to pay the full price .

20% was the least showing that there maybe are not many cheap music magazines around hence the ones that answered no to reading a music magazine, price is part of the issue.

From the results, I will price my music magazine at £2.50. This is so that it will be affordable for teens and encourage those to read music magazines who don’t.

4. If so, how much do you spend on one?A) £2-2.99

B) £3-3.99

C) £4+50%

30%

20%

Pop music magazines were the most popular liked as 40% of the teens ticked that box . This indicates that I have chosen to do the right genre for my music magazine as it is highly liked by teens. My target audience for my music magazine will want the genre to be pop as most of the teens I asked like this particular genre.

Following under pop was RnB. Many artists like Beyoncé, Rihanna, Cher Lloyd, Alicia Keys, Little mix are diverse and sing both genres. Where my main target audience is for pop, I am also able to attract teens who enjoy RnB which would mean that I would be able to reach my secondary audience .

5. What music genre magazines do you like?A) Pop

B) RnB

C) Rock

D) Hip Hop

E) Other

40%

30%

10%

20%

30% of the teens answered that they look for posters and celebrity interviews in a music magazine. This shows that I will need to ensure my music magazine provides these features as it will attract the audience to buy the magazine. It indicates that this is what the reader wants.

Many of the teens said that sometimes they buy the magazine purely for the posters because hey either have a poster collection or it makes them feel closer to the celebrity.

There was a low percentage for covermounts because we live in a modern society and music has moved online. Many of the teens said that they listen to music on YouTube, iTunes and other music websites as it is easy to access and free.

Additionally, a low percentage for up & coming artists/(bands) as there are many websites that promote these artists such as: SBTV, Link up Tv and more. This is where many young people go to check out new music talent.

6. What features do you look for in a music magazine? (Tick as many as appropriate)

A) Covermounts (Cd’s)

B) Posters

C) Celebrity interviews

D) Fashion

E) Up & Coming artists/Bands

F) Music gigs/festivals

G) Competitions

H) Other if any

30%

20%

10%10%

30%

40% said that they read magazines weekly. This was the highest percentage so it shows me that I may want to consider publishing my music magazine weekly. There was a high demand for weekly sold magazines showing that teens rely on them to be published regularly as music is released often

Following under that, 30% said monthly which indicates that they do not read them often.

0

1

2

3

4

5

6

7

8

9

1 2 3 4

C) Never

B) Monthly

A) Weekly

7. How frequently do you read music magazines?

40%

30%

20%

The majority of the teens said they look for information on solo artists more than the others in a music magazines.

0 1 2 3 4

1

2

3

4

5 D) Any

C) Up & Coming

B) Bands

A) Solo

40%

30%

10%

20%

‘We Love Pop’ was the most popular music magazine that was read by the teens. From this I know that the genre I have chosen to do will clash with ‘We Love Pop’s’ target audience and I will have to do my target market research to ensure I include features to my music magazine that ‘We Love Pop’ does not have so I can attract my audience without too much competition.

9. What music magazines do you read?A) NME

B) Kerrang

C) We love pop

D) Mojo

E) Vibe

F) Mix mag

G) Top of the pops

H) Classic pop

I) Other

10%

40%

10%

10%

10%

20%