The word ‘VIBE’ relates to music so this is a suitable name for the magazine. This is effective as it gives the reader a basic idea what the magazines about without even reading it. Also the colours used for the mast head if effective as the bold red font stands out against the darker background.The main cover line is in

white to make it stand out more than others as it is an important article. Also it is relating to the cover image so it should make it more visible.

The barcode is a series of widths that allow the magazine to be scanned and paid for. Now they have also included a barcode where smartphones can scan so they will help attract certain readers

The main image of the magazine is effective for its particular genre as it portrays the “gangster” image, you can see this from the posture and facial expression of the feature artist and also the distinctive jewellery he was wearing. The apparel of the artist also helps portray this due to the hat he is wearing and how it is positioned on his head.

Alternative music references to emphasise the purpose to the magazine and who their target audience is

The names of the rappers are in red and white and some parts of it are bold to inform the reader that there is a article surrounding the rap artists

Also the main image covers the masthead and as “VIBE” is such a recognised magazine the editors are not worried about covering it

The colour scheme for the contents page is really effective as the whole page is black and white and the only bit of colour is the red heart which is placed on the artists body. The red stands out due to the colour contrast and this makes the page eye catching

Contents have been written in a unique style which even isn’t on one line, also as the font is in bold black font it is easier to catch the readers eye on such a plain background.

The main reason why Vibe has used a basic background is to make the artist stand out more as he will attract certain readers

Not only has Vibe thought about music but they have also thought about fashion as they have a fashion section in the magazine, they have got the artist in the main image to wear something that is in fashion at the moment and what targets the audience

The fonts used for the different sections of the magazine make the page look more fancy and formal

There is a variety of fonts used and this makes the page look more unique and professional