This contents page of a Q magazine follows the usual conventions of contents pages. For example, images are used to highlight an article without giving away to much information so that the reader is likely to want to buy the magazine and read that article.

The masthead contains the page which is the ‘Contents’ as well as the article number and issue date so that the buyer of the magazine is able to tell when the issue was released. The title is also easy to read and the colour white stands out on the page.

Q have used a main image on the contents page which is of a recognizable band as that is clearly the highlighted featured article in this edition of the magazine.

The use of columns to advertise the articles is a frequently used convention of a music magazine. It is also in chronological order so that it is easier for the owner of the magazine to find what page there specific article they want to read is on.

A house theme of black, white and red is also used and followed throughout the page which helps the magazine to remain professional.

The title is clearly standing out of the contents page in a bright colour. ‘MOJO’ is one of the first noticeable things you can see on the contents page.

The consistent house theme use of colours and fonts keeps the magazine looking professional and also shows the audience that there is organisation throughout the magazine.

The quote used on the contents page helps to create a relationship with the audience as it is a relevant quote to the article which gets you thinking more.

The primary image used on the contents page is big and bright as well as the use of direct eye contact to give the audience a feeling that the music artist is looking at them giving them a feeling of important and superiority.

The NME logo is in big red writing and is located in the masthead in order for it to be attractive to the audience. There is also a lot of subheadings for each category, showing that the magazine is organised and professional.

The main image on the contents page is of a building and not a band which is strange as it does not match the usual conventions. Although, this has an effect because of that which makes it unique and stand out from other magazines.

All of the issue numbers and page numbers are also included on the contents page. The advertisement for a subscription service helps to attract an audience to subscribe to the magazine

which helps the sales of the magazine. Special offers also help this to stand out and be appealing to the audience.