Colour Scheme: The grey and light

blue colour scheme is understated,

yet at the same time effective. By

using these dull colours, it

automatically draws the eye to the

red heart, which makes our

primary focus on the artist.

They also chose an artist that is

renowned for his extravagant

fashion sense, which links in with

the fashion section. With it being a

music magazine, the addition of a

fashion segment differentiates it

from the competition, and will

entice a wider range of readers.

Header: The word ‘contents’ has

been separated into three lines,

which means it avoids having to be

spread across the page, and cover

the letter ‘V’ which represents the

name of the magazine. It is also

large and bold so that it stands out

on the dull colour scheme of the

page

Layout: This contents page

does not have much

information on it, and it is

much more visual than

most. The simple layout of

the majority of the text to

the right of the page, and

the picture to the left

Central Image: The image of KanyeWest

is in black and white in order to fit in

with the colour scheme, with the only

aspect of bright colour being the love

heart held by a woman’s hand. This

adds an emotional depth to the picture

which correlates with his facial

expression. The heart is probably a

reference to his album ‘808’s &

Heartbreak’.

The posh, calligraphy style font used adds

a sense of class, giving it a more

professional look.

Kanye’s clothing doesn’t have

the stereotypical rapper look

about them, reinforcing the

idea of him being a fashion icon.

His clothingare of dull colours

like the scheme and portray him

as a ‘sophisticated rapper’,

fitting in with the overall

professional look of the page.

Central Image: A stereotypical rapper

‘Plies’, with tattoo’s, gold

teeth,expensive, flashy jewellery and a

hat. He presents himself as quite

arrogant due to him showing off both his

body and wearing an over the top

amount of chains. By doing this it

presents him as someone who likes to

show off his wealth. The diamond

studded balaclava (which would be

stereotypically used by robbers etc.)

chain with the word ‘Goon’ on it,

glamorises criminal activity, further

supporting the thug like image he is

portraying.

Header: Has the same three lined

structure in every issue,

differentiating the magazine, which

may connote that the magazine has

something different/special to

offer.

Layout: The contents information has

been placed of the left side, and split into

two sections for easy reading. By placing

it to the left, it allows the central image to

dominate the page, suggesting that this is

what they want to be the main focus.

Background: The

burgundy background

connotes class and

sophistication, which

could be the values the

magazine wants to

portray, suggesting its

superiority. The ‘V’ is

subtle, yet easily visible

and promotes the brands

identity.

The posh, calligraphy style font used adds

a sense of class, giving it a more

professional look.

Colour scheme: The white font on

the burgundy background gives the

page a more professional look. This

is due to the simplicity of the use of

only two colours making it look less

childish and more formal.

Header: The font style is quite

different, but isn’t very clear or

easy to read. It is also quite small,

and therefore does not stand out

as, or immediately attract the

attention of the eye. The white

font on the red background

however, makes it stand out more

than if it was on the dull red

background.

Layout: The rapper ‘GZA’ is

predominately to the right of the page,

whilst the contents information is to the

right. By keeping the two separate it

allows for easy reading. The layout is very

simple, and with only the basic features

used.

Central Image: Therapper GZA

doesn’t have the stereotypical

over the top thug look about

him that the majority of

rappers portray. This is due to

his lack of jewellery, his bright

orange jacket, and his ‘soft’

looking pose. His hand on his

chin and the way he is looking

directly into the camera,

conduct him to look very

thoughtful, and as if he has a

story to tell, adding a sense of

mystery and depth to him.

Colour scheme: The predominately red and white

colour scheme, with a bit of black is quite plain

and boring to look at. However, the magazine may

have been trying to portray the magazine as being

more formal, and as if it is full of beneficial

content. The tone of red is quite dull, which allows

the bright orange of his jacket to stand out more,

and therefore direct the attention onto the

central image.

Font: The style is very

basic, allowing for easy

reading. It looks neither

childish nor formal,

suggesting the

magazine’s content will

also be somewhere in

the middle.

By placing the page number of the main

article in a bigger font under the relevant

central image, it tells us that he is the

selling point. Meaning those who bought

it specifically for the rapper, have no

trouble finding the page.

Layout: This is not the usual contents

page layout. The majority of contents

information in is accompanied by an

image of an artist. This will entice

consumers as it is mostly visual, therefore

making it easier to follow and

understand. The image of the woman

pouting is significantly bigger than the

other images, instantly telling us she is

the artist that the magazine is focusing

on, which is further suggested by having

her slightly covering the header.

Header: The header goes across the entire

page, and is in a bold font of lower case

letters. By doing this is makes it stand out and

easy to read, however by not using capitals

like the majority of magazines do, it adds

some individuality to the title.

The magazines masthead is small

and neatly placed to the right of

the page. This is a small

representation of the magazine,

and without making it dramatically

big it adds a professional look.

The inclusion of the ‘less

important’ stories at the

bottom page, are there to

simply make the consumer

aware that they are there,

in hope of maintaining

interest, through the buzz

word ‘PLUS’.

The Issue date informs

any readers of when

the next issue will be

available, informing

consumers that they

are issued monthly.

Central Image: Unusually the

image is not of a music artist, but

model, actress, stylist, &

entrepreneurKeyshia Dior. By

choosing her as the main focus, it

shows the magazines versatility

of its content. Her body language

portrays her as extremely

confident, with her pout and up

right stance connoting she views

herself as superior, but at the

same time adding a sense of

humour. Her clothing is slightly

revealing but by her posing to

the side it presents her as being

confident and in control of how

she portrays herself. She is

dressed in all black, connoting

power, mystery and danger.

Colour scheme: The predominately

black and white scheme, with

small amounts of red, allows the

magazine to make the graphic

features to be the main focus. The

simplicity of the scheme adds a

professional look, and shows that

the target audience is likely to be

in their late teens/early 20’s.

Central Image: The image of rapper Rick Ross renowned

for consistently removing his shirt when rapping, poses

with only an open jacket on. This allows his tattoos to be

seen and present him as carefree, and not valuing others

opinions on it. His sunglasses enforce the stereotypical

rapper image, which can also be viewed as arrogance, as if

he is superior. He is wearing the prestigious colour black

which has connotations of power, strength and mystery. Layout: The central image is

immediately what catches the

attention of the eye, due to it

being placed directly in the

middle of the page. This

instantly informs us that the

rapper Rick Ross will be the

main focus of the magazine.

The contents information is

placed to the right of the page,

with a basic layout, making it

easy to understand. The header

is subtly placed the right,

alongside the main article, a

cover story, which is on the

artist in the central image.

A mention of the

photographer, who held the

photo shoot for the front and

contents page. Doubling up as

an advertisement, in case any

consumers liked his work.

Colour scheme:

Predominately white, with

a slight inclusion of yellow.

This is due to the dark

background, and clothing

of the artist, this means

the page is less dull and

easier to read.

Header: This is placed sideways

along the right side of the

magazine, by doing this is

allows more room for content

information. It is written in

bold white, which doesn’t

significantly stand out amongst

the other text.