music in advertising
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Music in
Advertising
Music has long been an efficient and effective means for triggering moods and communicating non verbally. It is there fore not surprising that music Has become a major component of consumer marketing, both at the point of purchase and in advertising. – Jerome Bruner, 1990
Music increases the memorability of the
product in the mind of the
consumer.
Music evokes EMOTION
Freedom!!
Family
Love
Fun
with
Friends
Advertising executives know that
ifThey can create
catchy jingles and link and emotion to a
product then the consumer has an
emotional attachment to the product.
Likewise they will use popular, classical, folk
or country music instead of jingles to
tie the memories and feelings we have to a
song when selling their product.
Sing with me!
https://www.youtube.com/watch?v=N-i9GXbptog
Oscar Meyer https://www.youtube.com/watch?v=rmPRHJd3uHI Coke https://www.youtube.com/watch?v=ib-Qiyklq-Q Dr. Pepper https://www.youtube.com/watch?v=jvCTaccEkMI Alka Seltzer https://www.youtube.com/watch?v=bxjb2UJZ-5I Kit Kat https://www.youtube.com/watch?v=0nkcVz1mad0 Honeycomb https://www.youtube.com/watch?v=RBXJ9gLlYrg 80's Diet Coke https://www.youtube.com/watch?v=FcxzTqOyy_I
Today’s Assignment:Get into groups of 3-4 And write your own jingle.
Jingles must be at least4 measures long
Choose from the following“Products”
1.Captain Flakes (Cereal)2.Choco-Broc (Candy Bar)3.Dandergone (Shampoo)4.Cheeseburger Queen (Fast Food Chain)
For Homework:
Find a youtube clip of An ad with a memorable jingle
***clip must be school appropriate*** **clip must have an original jingle NOT A song(that’s next time )***