2010 SPONSORSHIPMEDIA KIT

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SEVEN SUB-4:00 MILES

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FASTEST MILE EVER IN TENNESSEE

THE MOST EXCITINGRUNNING EVENT IN THE STATE

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MUSIC CITY DISTANCE CARNIVAL2010 SPONSOR + MEDIA KIT

WWW.TNRUNNING.COM/MCDC

MUSIC CITY DISTANCE: EVENT PROFILEThe Music City Distance Carnival is Tennessee’s premiere track meet. In its short history, it has yielded more Tennessee all-comers records, State high school re-cords, National Championships qualifying performances, and sub-4 minute miles than any other track meet in the state.

In the classic 1 mile distance, the meet can boast the fastest mile ever recorded in Tennessee, has seen seven sub-4:00 miles, and gave Nashville its first ever, courtesy of 2-time Olympian, Anthony Famiglietti.

What makes this event special?The Music City Distance Carnival is unique in several ways. First of all, it is a track meet solely devoted to distance running, which is by far the fastest growing and popular sector of the sport of track & field. Second, it is the only track meet in the southeast United States offering prize money. Third, it is the only meet in the nation offering open races (for all ages and abilities) in the same event where na-tional caliber high school, post-collegiate, and masters runners are competing.Fourth, the meet takes place late at night making the weather more conducive to fast running and adding to the electric atmosphere.

As well as attracting the best distance runners in Tennessee and surrounding states, the Distance Carnival regularly draws U.S Olympians and has had among its participants runners from Canada, Kenya, Japan, Great Britain, Ireland, Bar-bados, Jamaica, Burundi and Congo.

Outside of the Country Music Marathon, the Distance Carnival ranks second to none when it comes to bringing elite runners and fans of the sport to middle Ten-nessee. What makes the event different and better than the marathon, though, is that everything - the races, the spectators, the interviews, the sponsors’ logos - is on and around a 400-meter oval. In short, a potential sponsor is getting constant coverage in front of a captive audience!

Advertising + Marketing OpportunitiesIf you are trying to market a product, an event, or a service your company pro-vides to an affluent health-conscious population in Tennessee, and beyond, we can help you.

Look over the participant Demographics Profile on Page 6 to see what kind of people come to the Distance Carnival. Whether you are a retailer, hotelier, res-tauranteur, car dealer, mortgage broker, or whatever, there is a great marketing opportunity for you with the Distance Carnival, and we will work with you to get the most exposure possible and the biggest bang for your buck.

Onsite MarketingIf you are trying to market a product or event to runners and multi-sport athletes in Tennessee, and beyond, we can help you. We can place your product or event in front of 1000+ distance running fans, via trackside and/or event program ad-

2010 MEDIA KIT | MUSIC CITY DISTANCE CARNIVAL

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ABOUTTHEEVENT

MUSIC CITY DISTANCE CARNIVAL | 2010 MEDIA KIT

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vertising, onsite display or sampling, or inclusion of your product or promotional materials in the participant goodie bags.

WebOver the last three years, the event’s website averaged 90,000 unique views in the 60 days preceding the event. Tennessee Running, the Distance Carnival’s parent company, has the most popular running website in the state. We can package a web marketing package for potential sponsors that capitolizes on the popularity of both sites. We’ll even design the banner ads for you for free!

Media CoverageAs it was in 2007 and 2009, the Music City Distance Carnival will be covered by Flotrack (www.flotrack.org), the most popular video track coverage provider in the nation. In 2007 and 2009, the Distance Carnival races on Flotrack had over 30,000 views.

Previous SponsorsThe Distance Carnival has in the past been sponsored by a mixture of national and local spon-sors. National sponsors have included Puma and Reebok, while local sponsors have included Healthways, accountants Kraft CPAs, law firm Sherrard & Roe PLC, speciality running retailers Athlete’s House and Team Nashville.

EVENT SCHEDULE + VENUEThe 2009 Distance Carnival will, for the 6th time, take place at Vanderbilt University’s Track & Field complex in the heart of Nashville,TN. Vanderbilt’s state of the art Mondo track played host to the 2000 SEC Outdoor Championshihampionships, and has a reputation for being a fast surface. The Distance Carnival has served to strengthen that reputation, providing it with facility records at 1 mile (men and women), 3000m Steeplechase (men and women), and 5000m (women).

2010 DISTANCE CARNIVAL EVENT SCHEDULEOpen Section Invitational Section5:00pm Under-11 Girls’ 600m 7:40pm Girls’ 800m

5:05pm Under-11 Boys’ 600m 7:45pm Boys’ 800m

5:10pm Under-15 Girls’ 800m 7:50pm Women’s 800m

5:15pm Under-15 Boys’ 800m 7:55pm Men’s 800m

5:20pm Women’s 800m 8:00pm Women’s Masters Mile

5:30pm Men’s 800m 8:08pm Men’s Masters Mile

5:45pm Women’s 5000m 8:16pm Women’s Grandmasters Mile

6:30pm Men’s 5000m 8:24pm Men’s Grandmasters Mile

7:15pm Women’s Mile 8:32pm Women’s 3000m Steeplechase

7:30pm Men’s Mile 8:48pm Men’s 3000m Steeplechase

9:00pm Women’s Kibby Clayton Memorial 5000m

9:20pm Men’s 5000m

9:40pm Girls’ Markie Voyles Memorial Mile

9:50pm Boys’ Mile

9:55pm Women’s Mile

10:00pm Men’s Mile

Note: All times are Central District Time

MCDCFACTOIDThe 2005 Music City Distance Carnival saw 2-time Olympian Anthony Famigliet-ti clock Nashville’s first ever sub-4 mile and, in the same race, local prep star Andrew Bumbalough set a still-stand-ing State record for high school boys of 4:06.53. Just behind 18-year-old Bum-balough was 43-year-old Tony Young of Seattle, who clccked the second fastest outdoor Mile ever by a master.

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MCDC ALL-TIME TOP 5 LISTSMen’s 800m1 1:47.16 Timothy Dunne (NYAC) 2005

2 1:47.48 Neville Miller (Unattached) 2005

3 1:47.78 Elkana Chepsiror (KENYA) 2005

4 1:48.26 Ali Najjar (NY Elite) 2006

5 1:48.35 Paul Moser (NYAC) 2006

Men’s 1 mile1 3:57.26* Jason Jabaut (Carrboro AC) t 2007

2 3:58.23 Anthony Famiglietti (Adidas) 2005

3 3:58.70 Jeff See (Unattached) 2007

4 3:58.78 Andrew Bumbalough (Unattached) 2009

4 3:59.40 Jake Watson (Notre Dame) 2007

Men’s �000m Steeplechase1 8:31.84 Brian Olinger (Unattached) 2005

2 8:34.46 Yoshitaka Iwamizu (JAPAN) 2007

3 8:36.52 Tom Chorny (Unattached) 2006

4 8:36.80 Michael Nicks (Unattached) 2006

4 8:37.22 Solomon Kandie (KENYA) 2007

5 8:37.23 Max King (Team XO) 2006

Men’s Kibby Clayton Memorial 5000m1 14:07.39 Chris Graff (ASICS) 2006

2 14:07.79 Ryan Woods (Unattached) 2006

3 14:10.71 Patrick Gildea (NYAC) 2006

4 14:12.87 Kyle Goklish (Unattached) 2006

5 14:13.81 Augustus Maiyo (KENYA) 2009

Women’s 800m1 2:02.59 Treniere Clement (Nike) 2006

2 2:04.79 Angee Henry (Team Nebraska) 2009

3 2:04.96 Sheena Gooding (BARBADOS) 2006

4 2:05.03 Trisa Nickoley (Unattached) 2006

5 2:05.11 Nikeya Green (Reebok) 2006

Women’s 1 mile1 4:36.5 Catherine Berry (Nike/GREAT BRITAIN) 2004

2 4:38.83 Mary Jayne Reeves (Brooks) 2009

3 4:38.98 Amanda Bales (NYAC) 2007

4 4:39.46 Natalie Hughes (Nike) 2007

5 4:40.45 Elizabeth Maloy (NYAC) 2009

Women’s �000m Steeplechase1 9:58.34* Kelly Strong (ASICS) 2006

2 9:59.48 Delilah Di Criscenzo (Westchester TC) 2006

* fastest ever in Tennessee

Jason Jabaut won a dramatic men’s Mile in 2007, clocking 3:57.26 and lead-ing three others under the elusive 4-minute barrier.

MCDCTOP TIMES

MCDCFACTOIDUntil 2006, no woman had ever cracked 10 minutes in Tennessee for the 3000m Steeplechase. That year’s Music City Distance Carnival saw three women go sub-10, led by current meet record hold-er, Kelly Strong and followed by Delilah diCriscenzo, the subject of the hit song “Hey There, Delilah.”

2010 MEDIA KIT | MUSIC CITY DISTANCE CARNIVAL

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3 9:59.78 Ann Gaffigan (New Balance) 2006

4 10:04.31 Amanda Lorenzen (Unattached) 2007

5 10:15.14 Sarah Madebach (Unattached) 2009

Women’s Kibby Clayton Memorial 5000m1 15:42.3 Catherine Berry (Nike/GREAT BRITAIN) 2004

2 16:13.15 Samia Akbar (Reebok) 2006

3 16:15.51 Diane Nukuri (BURUNDI) 2009

4 16:31.68 Natasha LeBeaud (Unattached) 2009

5 16:39.08 Janet Cherobon (Big Peach/KENYA) 2006

MCDC ALL-TIME HIGH SCHOOL TOP 5 LISTSBoys’ 800m1 1:50.12* James Gilreath (Bartlett HS) 2007

2 1:55.19 Leoman Momoh (Cordova HS) 2009

3 1:55.65 Will Sievern (Evansville Memorial HS, IN) 2009

4 1:56.11 Ford Bell (Brentwood HS) 2009

5 1:56.94 Garrett Carmichael (Ensworth HS) 2009

Boys’ 1 mile1 4:06.53* Andrew Bumbalough (Brentwood Academy) 2005

2 4:08.06 Mohamed Ige (Denver South HS, CO) 2006

3 4:10.71 Rob Sorrell (Bolton HS) 2006

4 4:11.37 Sean Keveren (Brentwood HS) 2008

5 4:13.67 Matt Cameron (Madison HS, MS) 2007

Girls’ 800m1 2:16.33 Phoebe Wright (Red Bank HS) 2005

2 2:16.81 Angela Fister (Brentwood Academy) 2005

3 2:18.11 Mary Beth Strickland (Huntsville HS, AL) 2009

4 2:21.16 Anita McLure (Red Bank HS) 2008

5 2:21.60 Kayla Kuziola (Science Hill HS) 2009

Girls’ Markie Voyles Memorial 1 mile1 4:48.07 Cory McGee (Pass Christian HS, MS) 2007

2 4:49.93 Rita Jorgensen (White Station HS) 2007

3 5:01.46 Megan Ferowich (Knoxville Catholic HS) 2009

4 5:02.12 Emily Egelhoff-Whalen (Asheville HS, NC) 2009

5 5:02.18 Alyssa Mankin (Brentwood Academy) 2006

MCDC ALL-TIME MASTERS’ TOP 3 LISTSMen’s Over �0 1 mile1 4:07.27* Tony Young (Club Northwest) 2005

2 4:20.43 John Hinton (Carrboro AC) 2008

3 4:39.60 Michael Strickland (Atlanta TC) 2009

Women’s Over �0 1 mile1 5:18.61 Lesley Chaplin-Swann (Atlanta TC) 2005

2 5:34.91 Amy Barrow (Unattached) 2006

3 5:55.55 Theresa Peacock (Unattached) 2007

The Girls’ Markie Voyles Memorial Mile honors Markie Voyles, who tragically lost her life in a car accident in 2008.

MCDCFACTOIDIn 2007, Jason Jabaut clocked the fast-est mile ever seen in the state of Ten-nessee, clocking 3:57.26. That eclipsed the 38-year-old Tennessee all-com-ers record set by Marty Liquori back in 1969.

MUSIC CITY DISTANCE CARNIVAL | 2010 MEDIA KIT

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DEMOGRAPHICSSpectator + Participant Profile[ Information based on recent readers survey conducted on www.tnrunning.com ]Age Breakdown Household Income10-19 4% $17-24K 8%20-29 20% $24-35K 10%30-39 37% $35-50K 21%40-49 18% $50-75K 25%50-59 12% $75-100K 19%60+ 9% $100-125K 10%

Over $125K 7%Sex Marital StatusMale 60% Married 54%Female 40% Single 46%Highest Level of Education Stay at HotelsHigh School 9% More than 5 nights per month 25%College 16% 2-4 nights per month 49%College Graduate 43% 0-1 nights per month 26%Masters/PhD 32%Average Miles Run Per Week Marathons Run per Year1-20 21% 0 39%21-30 38% 1 29%31-40 23% 2-3 28%41-50 14% 4-5 4%51+ 4% 6+ 2%Nutritional Supplements Used Number of Races Run Per YearBars 45% 1-5 22%Gels 35% 6-10 31%Sports Drinks 63% 11-15 18%

16+ 24%Favorite Racing Distance Bought Running Shoe From5K 22% Catalogs 5%8K 10% Department Stores 3%10K 10% Online Stores 15%15K 3% Running Stores 58%HALF-MARATHON 29% Sports Chain Stores 19%MARATHON 27%

2010 MEDIA KIT | MUSIC CITY DISTANCE CARNIVAL

learn more about loCal runner demographiCs and psyChographiCs at tnrunning.Com. we frequently poll our readers and are regularly learning more about them.

MISCELLANEOUS DATA:OccupationExecutive 19%

Technical 25%

Student 8%

Teacher 11%

Other 38%

Travel (Leisure Trips/Year)1-2 28%

3-5 43%

6-9 13%

10 + 11%

None 5%

Do You Own Trail Shoes?Yes 33%

No 67%

How Many Times a Month Do You Eat Out?Never 1%

1-5 24%

6-10 50%

11-15 21%

16+ 4%

Ever Run a Trail Race?Yes 29%

No 71%

What Purchases Do You Intend to Make This Year?

House 10%

Car 25%

Boat 1%

Second Home 3%

Computer 23%

PDA 2%

Heart Monitor 13%

I Will Run In a Tennessee Road Race This Year.

95%

1611 CLUB PARKWAY uNASHVILLE, TN u37221u�

MUSIC CITY DISTANCE CARNIVAL | 2010 MEDIA KIT

SPONSORSHIPSponsorship Opportunites exist at six different levels of support, from presenting sponsor ($5,000) to a supporting spon-sor ($250). We can also work with sponsors who can offer goods/services in kind rather than cash. Speak wit heither Dave Milner or Keith Vroman, who will work with you to create a sponsorship package that will maximize your exposure and ROI.

EVENT SPONSORSHIP LEVELSSponsorship Level Cost What You GetPresenting Sponsor $5,000 - Meet named after your company (e.g. Puma Music City Distance Carnival)

- 6 Trackside Banners- Extra large logo on t-shirts, meet website & posters- 2 full page ads in event program- 2 468x60 pixel banner ads on tnrunning.com - Your promotional material or samples added to participants’ goodie bags

Gold Sponsor $3,000 - Race named after your company (e.g. Fleet Feet Sports Men’s Mile)- 3 Trackside Banners- Extra large logo on t-shirts, meet website & posters- 1 full page ad in event program- 468x60 pixel banner ad on tnrunning.com- Your promotional material or samples added to participants’ goodie bags

Silver Sponsor $2,000 - 2 Trackside Banners- Large logo on t-shirts, meet website & posters- 1 full page ad in event program- 468x60 pixel banner ad on tnrunning.com- Your promotional material or samples added to participants’ goodie bags

Bronze Sponsor $1,000 - Trackside Banner - Logo on t-shirts, meet website & posters- 1/2 page ad in event program- 468x60 pixel banner ad on tnrunning.com- Your promotional material or samples added to participants’ goodie bags

Supporting Sponsor $500 - Trackside Banner - Logo on t-shirts, meet website & posters- 1/2 page ad in event program- 468x60 pixel banner ad on tnrunning.com- Your promotional material or samples added to participants’ goodie bags

Supporting Sponsor $250 - Trackside Banner- Logo on t-shirts, meet website & posters- 1/4 page ad in event program- 120x90 pixel banner ad on tnrunning.com- Your promotional material or samples added to participants’ goodie bags

468 X 60 PxBanner Ad

120 X 90 PxBanner Ad

WEB LOGO/BANNER AD SIZES

VINYL BANNER ADS

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2010 MEDIA KIT | MUSIC CITY DISTANCE CARNIVAL

TERMS+CONDITIONSSponsorship1. Sponsorship agreements are not final until both parties have signed a sponsor contract. 2. If a sponsor wishes to be an exclusive area sponsor (with a non-compete agree-ment), that must be agreed upon by both parties prior to ths signing of the contract. 3. Sponsorship checks must be recieved 90 days before the date of the event.4. A sponsor may increase their level of sponsorship prior to the meet, but a decrease in sponsorship amount must be received at least 180 days before the event and must be accompanied by a letter of explanation.

CONTACTUSMeet Director:Dave Milner • 615.513.7327 • dave.milner@tnrunning.com

PHOTOCREDITSPages 1, 2: Ryley Miller | Pages 4, 7, 10: Elly Foster | Page 5: Dave Milner