music choice networkscorporate.musicchoice.com/files/3514/5571/8033/2016_music_choice... · music...

Music Choice Networks

Source: MC, Aug 2015.

50 channels of

uninterrupted music

50 million households

Cable music network

for Millennials


Thousands of music

videos free on demand


Music Channels

Music Choice’s Music Channels reach

a large, diverse audience – larger than

many streaming music services and

larger than most cable networks.

Our Music Channel audience includes:

• 49 million monthly viewers

• 2.6 people per viewing

• Watch 3.6 hours per day

• 50 channels in nearly 50 million homes

Advertising opportunities include:

• Targeted ad panels by demo, genre,

and artist (:30s)

• Panels can be created by MC or

provided by client

Music Channels: Advertising Opportunities

Sources: VIEWERSHIP: OTX/Ipsos Music Choice Diary Study, Dec 2015. DISTRIBUTION: MC, Aug 2015.

MC’s Music Channel viewership is so huge, that if you aggregated the audience

of all the channels, it would make Music Choice the largest cable network

Music Channels vs. Cable

Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Dec 2015, Live+7, Total Day M-Su 6a-6a, P13+; Ipsos OTX MediaCT, MC Viewer Study Dec 2015, P13+ AQH.

Rank Network Average Audience

1 Music Choice 7,134,114

2 Fox News 1,244,507

3 Hallmark Channel 1,028,289

4 ESPN 1,006,572

5 USA 922,926

6 Adult Swim 880,152

7 ABC Family 872,544

8 TNT 834,299

9 HGTV 772,393

10 Discovery Channel 729,981

11 TBS 684,452

12 Investigation Discovery 653,910

13 CNN 642,890

14 History Channel 641,339

15 Nick-At-Nite 594,708

0

1

2

3

4

5

6

MC H ip-Hop & R&B Hot 97 (NY ) MC R&B Soul WAMJ (Atlanta) MC H it List Z100 (NY) MC Pop H its WTM X (Chicago) MC Rock WAAF (Boston) MC Alternative KROQ (Los Angeles) MC T oday's Country KPLX (Dallas)

Mill

ion

s

Music Choice’s Music Channels reach a large, diverse audience,

comparable to some of the biggest radio stations across the U.S.

MC

Hip-

Hop &

R&B

Hot 97

(NY)

MC

R&B

Soul

WAMJ

(ATL)

MC Hit

List

Z100

(NY)

MC Pop

Hits

WTMX

(CHI)

MC

Rock

WAAF

(BOS)

MC Alt KROQ

(LA)

MC

Today's

Country

KPLX

(DAL)

Music Channels vs. Radio

Source: MUSIC CHOICE: Ipsos OTX MediaCT, MC Diary Study & Enumeration Study, Feb 2015, P6+ Audience Cume, M-Su, 6A-12M.

RADIO: Nielsen Audio, Dec 2015, P6+ Audience Cume, M-Su, 6A-12M

MC Music Channels &

Radio Stations Audience Cume

Music Channels: 50 Channel Line-Up

Pop

Hit List

Max

Dance/EDM

Soft Rock

Love Songs

Pop Hits

Party Favorites

Teen Beats

Kidz Only!

Toddler Tunes

Y2K

‘90s

‘80s

‘70s

Solid Gold Oldies

Urban

Hip-Hop and R&B

Rap

Hip-Hop Classics

Throwback Jamz

R&B Classics

R&B Soul

Reggae

Rock

Rock

Metal

Indie

Alternative

Adult Alternative

Rock Hits

Classic Rock

Country

Pop & Country

Today’s Country

Country Hits

Classic Country

Latin

Pop Latino

Musica Urbana

Mexicana

Tropicales

Romances

Instrumental

Easy Listening

Soundscapes

Variety

Sounds of the Seasons

Stage & Screen

Jazz & Blues

Smooth Jazz

Jazz

Blues

Singers & Swing

Inspirational

Gospel

Contemporary Christian

Classical

Classical Masterpieces

Light Classical

Objective:

• Boost conversion rates & brand

awareness among A18-49 during the

peak holiday sales season

Solution:

• The advertiser maximized their reach

with our Sounds of the Season

sponsorship package, including:

– Ad & sponsor panels

– Category exclusivity

– Campaign effectiveness report

Results:

• 41% ad exposure rate

• 34% of exposed viewers visited site

• 63% increase in purchase intent

• 65% positive brand perception

Advertiser Success Story: Sounds of the Seasons

Source: OTX/Ipsos Music Choice Diary Study, Dec 2015.

Music Channels: Sample Creative

Music Choice Play

Music Choice Play is a pop music

network for Millennials, bringing fans

closer to their favorite artists through

content designed for a social generation.

The network is currently available in

7 million homes (Verizon Fios & Cox).

Programming includes:

• Music video shows & countdowns

• Artist docs & profiles

• Awards show specials

• Digital content

Advertising opportunities include:

• Short-form (:30, :60, :120)

• Long-form (30 mins)

Music Choice Play: Cable Music Network

Source: DISTRIBUTION: MC, Aug 2015.

Music Choice Play: Programming Grid

M T W Th F Sa Su

6am Paid Paid Paid Paid Paid Paid Paid

6am

6:30a Paid Paid Paid Paid Paid Paid Paid

6:30a


7am


7:30a


8am


8:30a


9am


9:30a

10am

Throwback Best Videos Block

10am

10:30a 10:30a

11am

Best Videos Block Throwback Best Videos

Block Throwback

11am

11:30a 11:30a

12n

MC 10 Best Videos Block

12n

12:30p 12:30p

1p

Best Videos Block Throwback Best Videos Block

1p

1:30p 1:30p

2p

Throwback

2p

2:30p 2:30p

3p


3p

3:30p 3:30p

4p


4p

4:30p 4:30p

5p

Throwback

5p

5:30p 5:30p

M T W Th F Sa Su

6p


6p

6:30p 6:30p

7p


7p

7:30p 7:30p

8p

Best Videos Block Throwback Best Videos

Block Throwback

8p

8:30p 8:30p

9p


9p

9:30p 9:30p

10p


10p

10:30p 10:30p

11p

Throwback

11p

11:30p 11:30p

12m


12m

12:30a 12:30a

1am

Best Videos Block Best Videos Block

1am

1:30a 1:30a

2am

Best Videos Block Throwback

2am

2:30a 2:30a

3am

Throwback Best Videos Block

3am

3:30a 3:30a

4am

Best Videos Block Best Videos Block

4am

4:30a 4:30a

5am

Best Videos Block Throwback

5am

5:30a 5:30a

Video On Demand

Viewer selects genre/category Viewer selects content by artist

Viewer watches commercial Viewer watches content

MC VOD: Sample Navigation

1 2

4 3

• #1 Video On Demand network

• Fully rated by Nielsen

• Now enabled for Dynamic Ad Insertion

• Available in nearly 48 million households

MC VOD: Audience and Distribution

Sources: VIEWS: Rentrak OnDemand Essentials, YTD 2015. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, Sept 2015. Excludes Spanish-language and sports networks.

DISTRIBUTION: MC, Aug 2015.

The top 10 free VOD networks account for almost 60% of all views

MC VOD: Viewership – 2015 Network Ranker

Source: Rentrak OnDemand Essentials, Network Ranking Report, Jan-Dec 2015.

Rank Network Total Views % of Views

1 Music Choice 556,321,049 10%

2 ABC 458,075,401 8%

3 Cartoon Network 410,603,946 7%

4 CBS 383,477,955 7%

5 Fox 315,321,860 6%

6 NBC 277,118,190 5%

7 Disney Channel 224,542,007 4%

8 Nickelodeon 217,674,063 4%

9 Disney Junior 209,266,582 4%

10 Nick Jr. 183,743,520 3%

Total Free VOD Views, Top 10 Networks: 3,236,144,573

Total Free VOD Views, All Networks: 5,692,910,635 57%

Music Choice had the top 2 VOD titles and 7 of the top 20 in 2015

MC VOD: Viewership – 2015 Title Ranker

Source Rentrak OnDemand Essentials, FOD Title Transparency Report, Jan-Dec 2015.

Rank Network Title Total Views

1 Music Choice Silento "Watch Me Whip/Nae Nae" 9,733,898

2 Music Choice Fetty Wap "Trap Queen" 8,563,380

3 Fox Empire Season 1 Ep 1 "Pilot" 7,748,930

4 Disney Junior Mickey Mouse Clubhouse Season 1 Ep 21 "Mickey Saves Santa" 7,419,978

5 Music Choice Fetty Wap "679" 6,380,254

6 Fox Empire Season 1 Ep 2 "The Outspoken King" 5,973,651

7 Fox Empire Season 1 Ep 3 "The Devil Quotes Scripture" 5,863,722

8 Disney "Descendants (2015)" 5,756,748

9 Fox Empire Season 1 Ep 4 "False Imposition" 5,357,848

10 Music Choice Omarion "Post To Be" 5,196,018

11 Music Choice Wiz Khalifa "See You Again" 4,967,944

12 Fox Empire Season 1 Ep 6 "Out, Damned Spot" 4,557,304

13 Fox Empire Season 1 Ep 8 "The Lyon's Roar" 4,348,823

14 Fox Empire Season 1 Ep 5 "Dangerous Bonds" 4,305,936

15 Fox Empire Season 1 Ep 7 "Our Dancing Days" 4,140,750

16 Fox Empire Season 1 Ep 9 "Unto the Breach" 4,099,991

17 Music Choice Mark Ronson "Uptown Funk" 4,097,609

18 Music Choice Taylor Swift "Bad Blood" 4,087,363

19 Nick Junior PAW Patrol "Pups Leave Marshall Home Alone/Pups Save the Deer" 3,797,960

20 FX Movies "Alvin & The Chipmunks: Chipwrecked (2011)" 3,744,581

Taylor Swift Enrique Iglesias Blake Shelton

The Weeknd Maroon 5 Alessia Cara

MC VOD: Targeted Advertising

Pair ads with specific artists across our pop, urban, rock, Latin, country

and original genres to boost conversion rates among target demos

Creative Specs

Ad Panels (Music Channels)

If Music Choice is creating your ad panel:

Deadline: 2 weeks before flight start

Preferred Format: Layered Photoshop file/PSD (HD)

• Also accepted: EPS, JPEG or TIFF

Include:

• Logo, product image(s), tagline/copy points, copyright/ratings information,

brand guidelines, such as fonts, colors, clear space, etc.

– The most effective ad panels have simple, straightforward designs –

image, logo, copy blurb

Graphic Specs:

• Minimum Graphic Resolution:

– 72 dpi

2016 Ad Specs & Creative Guidelines

Ad Panels (Music Channels)

If you are creating your ad panel:

Deadline: 1 week before flight start

Graphic Specs:

• Minimum Graphic Resolution: 72 dpi

• Size: 480 x 544

• Format: JPEG (do not save for web)

• Aspect ratio: Square

• Color Profile: SDTV NTSC

• Minimum Font Size: 18 pt.

• Ensure fonts are legible in both size and weight

• Bolder fonts work best; avoid thin ornate fonts

• Leave clear space (no text) around the edges of the ad

Template: Please refer to the MC ad panel template for additional guidelines


Commercial Spots & Paid Programming (Music Choice Play)

Deadline: Spots: 24 hours before flight start; Paid Programming: 1 week out

Preferred Format: HD (High Definition)

HD Specs: Wrapper: QuickTime/MOV or MXF

• Codec: Preferred: Apple Pro Res or XDCAM

– Not preferred, but also accepted: H.264

• Aspect Ratios:

– Preferred: 16:9 1080i or 720p (4:3 safe)

– 16:9 1080i or 720p Pillared

• Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps

• Audio: Stereo Pair / AUDIO LIMIT -12

• 3-5 frames of black only at the head and tail of video

– No bars, slates, or copyright


Commercial Spots & Paid Programming (Music Choice Play)

HD spots are preferred, but SD spots are also accepted.

SD Specs:

• Wrapper: Quicktime/MOV or MXF

• Codec: Apple Pro Res, IMX, or DV

• Aspect Ratios:

– Preferred: 4:3 Letterboxed or 4:3 Anamorphic

– Not preferred, but also accepted: 4:3 Full Frame

• Resolution: 720 x 480

• Frame Rate: 29.97 fps

• Audio: Stereo

Notes:

• All 4:3 commercials will be up-converted to 16:9 HD with Pillars

• MCSD is a down-converted 4:3 letterboxed version of the 16:9 MCHD

broadcast



Digital Delivery or Tape Format:

• Extreme Reach

– Destination ID: 59409

– Destination Name: Music Choice

– Market: Network

– Customer ID: 14490

– Customer Name: Music Choice

• DMDS

• Universal

• Also accepted: HDCAM

Materials may be sent via your FTP site.

Please include:

• Agency Name

• Contact Name

• Phone Number/Email

• IP Address/Login Information

Please include commercial instructions:

• Client

• Product

• ISCI Code

• Length

• Flight Dates

Commercial Clearance:

Submission of a commercial to air

on Music Choice shall constitute the

advertiser’s and/or agency’s warranty

that all elements of commercials have

been cleared for air with respect to all

intellectual property rights: this includes

but is not limited to rights of privacy

and master, mechanical, performance

and synchronization rights for music.

Spots and Instructions to Traffic:

Barry Schwartz

[email protected]

Colleen Cusack

[email protected]

Graphics to Sales:

Mike Muccilo

[email protected]

Craig Klein

[email protected]

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300


mailto:[email protected]




THANKS! THANKS!

music choice networkscorporate.musicchoice.com/files/3514/5571/8033/2016_music_choice... · music...

Documents