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UPDATE MUSIC CHOICE
a d v e r t i s i n g @ m u s i c c h o i c e . c o m | 6 4 6 . 4 5 9 . 3 3 0 0
2017/2018 MARKETING OPPORTUNITIES
D E S I G N 1 S TAT E O F V O D : A U D I E N C E G R O W T H
Video On Demand is growing, averaging 552 million views per month
Source: comScore OnDemand Essentials, Jan-Dec 2016
KIDS (26%)
TV SHOWS
(50%)
MUSIC (9%)
MOVIES (6%)
FREE VOD
CATEGORIES
OTHER (9%)
D E S I G N 1 S TAT E O F V O D : N E T W O R K R A N K E R
Music Choice is one of the top VOD networks
Source: comScore OnDemand Essentials, Network Ranking Report, Jan-Dec 2016
MIL
LIO
NS
VOD VIEWS –
NETWORK RANKER
0
50
100
150
200
250
300
350
400
450
Cartoon Network Music Choice ABC CBS NBC Disney Channel Nickelodeon Fox Disney Junior FX Movie Channel
D E S I G N 1
0
1
2
3
4
5
6
7
8
Rihanna: Work This Is Us S1 EP1 This Is Us S1 EP2 People v. O.J. Simpson S1 EP1 Silento: Watch Me Whip This Is Us S1 EP3 Designated Surv ivor S1 EP1 People v. O.J. Simpson S1 EP2 Rihanna: Needed Me People vs . O.J. Simpson S1 EP 3
S TAT E O F V O D : T I T L E R A N K E R
Source: comScore OnDemand Essentials, Title Ranking Report, Jan-Dec 2016. Excludes all kids titles.
VOD VIEWS –
TITLE RANKER
MIL
LIO
NS
Music Choice had three of the top ten non-kids titles in 2016
D E S I G N 1 M U S I C C H O I C E N E T W O R K S
D E S I G N 1 M C V I D E O O N D E M AN D : O V E R V I E W
• Top Video On Demand network
• Nielsen-rated
• Enabled for Dynamic Ad Insertion
• One pre-roll per content piece
• Strong demo delivery
D E S I G N 1 V O D P R O G R AM M I N G : M U S I C V I D E O S & P L AY L I S T S
Brand new videos,
all genres and artists
On demand same day
as Vevo and YouTube
4-5 videos played back
to back in a theme
Hosted by today’s
top artists
Music Choice 100
end-of-year countdown
Top videos of the year,
determined by views
PREMIERES PLAYLISTS COUNTDOWNS
D E S I G N 1 V O D P R O G R AM M I N G : T O P M U S I C V I D E O S
T O P 1 0 V I D E O S
“Bad & Boujee” Migos
“24K Magic” Bruno Mars
“Juju On That Beat” Zay Hilfigerrr &
Zayion McCall
“Black Beatles” Rae Sremmurd
“Ooouuu” Young M.A
“Party” Chris Brown
“Side to Side” Ariana Grande & Nicki M
“Caroline” Aminé
“Starboy” The Weeknd
“Steal Her Man” Taylor Girlz
Source: comScore OnDemand Essentials, Jan 2017
D E S I G N 1 V O D P R O G R AM M I N G : O R I G I N A L S
Documentary charting
artist’s career path
1 x 5-minute episode
per artist (4 eps)
The story behind the
song or video
1 x 5-minute episode
per song (12 eps)
Flagship emerging
artist platform
1 x 5-minute episode
per artist (4 eps)
MUSIC CHOICE PRESENTS
BEHIND THE LINES PRIMED
D E S I G N 1 V O D P R O G R AM M I N G : K I D S
V I D E O S & P L AY L I S T S
• G & PG rated music videos,
from toddlers to teens
• Disney Channel stars, Kidz Bop, or
animated shorts
• Themed kid-appropriate playlists
• Expanded library on select MVPDs
T O P V I D E O S
• “Try Everything” Shakira
• “Axel F” Crazy Frog
• “Genie In A Bottle” Dove Cameron
• “Call Me Maybe” Kidz Bop
• “Get Back Up Again” Anna Kendrick
Source: comScore OnDemand Essentials, Jan 2017
D E S I G N 1 V O D : TA R G E T E D A D V E R T I S I N G
Pair ads with specific artists or genres to best reach your target demo
U R B A N P O P K I D S C O U N T R Y R O C K L AT I N
D E S I G N 1 V O D : M U S I C G E N R E B R E A K D O W N
Hip-hop and pop are the leading music genres on demand
Source: comScore OnDemand Essentials, Genre Performance, Jan-Dec 2016.
VOD MUSIC
GENRES
URBAN (57%) POP (29%)
ROCK (2%)
KIDS (4%)
LATIN (3%)
COUNTRY (5%)
D E S I G N 1
Our Music Channels reach a large, diverse audience of
47 million monthly viewers who watch an average of 4 hours per day
Source: OTX/Ipsos Music Choice Diary Study, Dec 2016
M U S I C C H AN N E L S : 5 0 S T R E A M I N G C H A N N E L S
D E S I G N 1 M U S I C C H O I C E : N E X T G E N E R AT I O N
Music Choice Enhanced TV (ETV) is the next generation music service,
offering consumers access to all MC audio and video content in one place
D E S I G N 1
Viewer selects ETV content Pre-roll ad plays
Overlay appears on ad Link to advertiser website
E N H AN C E D AD V E R T I S I N G O P P O R T U N I T I E S
Music Choice is partnering with Brightline TV to offer enhanced advertising, where a
clickable overlay on your ad telescopes viewers into an immersive brand experience
D E S I G N 1 AD V E R T I S I N G O P P O R T U N I T I E S
S H O W / P L AY L I S T S P O N S O R S H I P
• Pre- and mid-roll spots
• Billboards in open and close
• Talent or brand integration
• Added value: social media
TAR G E T E D AD B U Y
• Pre-roll spots on VOD
• Ad panels on Music Channels
H O S T E D C O N T E N T
• Brand integration on VOD
I N T E R AC T I V E AD V E R T I S I N G
• Enhanced advertising on ETV & OTT platforms
D E S I G N 1 S O C I AL M E D I A P R O M O T I O N
119K followers
52K followers
4K followers
10.9MM views
2K followers
1.5 MM likes
127K
FOLLOWERS
60K
FOLLOWERS
1.5MM
LIKES
5K
FOLLOWERS
13MM VIEWS /
18K SUBS
2.5K
FOLLOWERS
AD V E R T I S E R S U C C E S S S T O R I E S
D E S I G N 1 S U C C E S S S T O RY: C H E V Y
O B J E C T I V E
• Maximize brand awareness, opinion, and
purchase intent for Chevy Trucks
S O L U T I O N
• Align Chevy Trucks with today’s biggest
country artists, weaving brand messaging
alongside music videos and originals
• Extend Chevy’s association with the
CMA Awards onto Music Choice through
custom vignettes
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in show open/close
• Talent integration (CMA Award nominees)
• Social media messaging
D E S I G N 1 S U C C E S S S T O RY: H Y U N D A I
O B J E C T I V E
• Establish Hyundai as a fun, culturally
relevant brand among Millennials – a key
Music Choice audience
S O L U T I O N
• Music Choice created Pioneers, an original
artist doc series featuring some of today’s
most imaginative and innovative artists
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in show and promotional
panels on the Music Channels
• Talent integration
• Social media messaging
D E S I G N 1 S U C C E S S S T O RY: K I A
O B J E C T I V E
• Generate awareness for the Kia Soul among
vehicle purchase intenders, integrating Kia’s
iconic “Hamster” advertising initiative
S O L U T I O N
• Music Choice created a custom animated
overlay that integrated the iconic “Hamster”
B R AN D I N G E L E M E N T S
• Targeted pre-roll
• Custom animated overlay
D E S I G N 1 S U C C E S S S T O RY: L E G O
O B J E C T I V E
• Boost awareness and purchase intent for
LEGO Friends among girls 6-11
S O L U T I O N
• Pair LEGO Friends messaging with music
through a targeted ad buy and a custom
BFF Playlist emphasizing the brand pillars
and integrating LEGO Friends music videos
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in playlist open and close
• Video integration
D E S I G N 1 S U C C E S S S T O RY: D I S N E Y “ Z O O T O P I A ”
O B J E C T I V E
• Drive on demand orders for “Zootopia”
S O L U T I O N
• Reach the film’s dual target of parents and
kids with two custom playlists: Best Kids and
Best of Shakira, featuring the song she wrote
for the film’ s soundtrack
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in playlist open and close
• Soundtrack video integration
D E S I G N 1 S U C C E S S S T O RY: M C D O N A L D ’ S
O B J E C T I V E
• Extend McDonald’s Essence Festival
sponsorship to Music Choice
S O L U T I O N
• Essence Festival content sponsorship:
– Single-play performer videos
– Original vignettes profiling BJ The
Chicago Kid, Andra Day & Tweet
– Essence Mainstage playlist
B R AN D I N G E L E M E N T S
• VIDEOS: Pre-roll spots
• ORIGINAL & PLAYLIST: Pre- & mid-roll spots
& sponsor billboards in custom open & close
D E S I G N 1 S U C C E S S S T O RY: F R E S H E M P I R E
O B J E C T I V E
• Deliver the FDA’s anti-smoking message to
multi-cultural at-risk teens
S O L U T I O N
• Align Fresh Empire messaging with content
from young hip-hop artists who exhibit and
adhere to brand values, including:
– Branded playlists with pop-up trivia,
such as Best New Hip-Hop
– Artist profiles of newcomers Silento,
Alessia Cara and Mack Wilds
B R A N D I N G E L E M E N T S
• VIDEOS: Pre-roll spots
• ORIGINALS/PLAYLISTS: Pre- and mid-roll
spots and sponsor billboards
D E S I G N 1 S U C C E S S S T O RY: D I S N E Y “ M c FA R L A N D U S A ”
O B J E C T I V E
• Increase VOD orders for “McFarland”
S O L U T I O N
• Music Choice created a custom Latin All
Stars playlist featuring videos from today’s
hottest Latin artists and the film’s hit single
“Juntos” by Juanes
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Soundtrack video integration
D E S I G N 1 S U C C E S S S T O RY: L I O N S G AT E “ A L L E G I A N T ”
O B J E C T I V E
• Drive ticket sales to “Allegiant”
S O L U T I O N
• Music Choice created the Best of Bieber
playlist designed to targeted the film’s young
female audience
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: L I O N S G AT E “ L A L A L A N D ”
O B J E C T I V E
• Drive ticket sales to “La La Land”
S O L U T I O N
• Tie the blockbuster film’s release to the
year’s biggest pop videos with the
2016 Top Pop playlist
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: L I O N S G AT E “ N E R V E ”
O B J E C T I V E
• Drive ticket sales to “Nerve”
S O L U T I O N
• Hyper-target the film’s young female
audience with the Boys of Summer playlist
including the top videos of the season
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: W B “ H O W T O B E S I N G L E ”
O B J E C T I V E
• Drive ticket sales to “How To Be Single”
S O L U T I O N
• Custom branded Best Singles playlist that
weaved the film’s title with the biggest videos
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: D I S N E Y “ T H E G O O D D I N O S A U R ”
O B J E C T I V E
• Drive VOD orders for “The Good Dinosaur”
S O L U T I O N
• Music Choice created a custom Best Squads
playlist that spotlighted main characters Alro
& Spot while targeting the film’s young demo
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Soundtrack video integration
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: N B C U “ F I F T Y S H A D E S O F G R E Y ”
O B J E C T I V E
• Drive VOD orders for “Fifty Shades of Grey”
S O L U T I O N
• Leverage the film’s the star-studded
soundtrack through a “Fifty Shades Music”
playlist and custom “Sexy Songs” folder
during Valentine’s Day
B R AN D I N G E L E M E N T S
• Pre-roll spot (:30)
• Mid-roll spot (:30)
• Custom animated overlay
• Custom opening and closing slates with
sponsor billboards
• Hosted behind-the-scenes content
D E S I G N 1 S U C C E S S S T O RY : N B C U “ F U R I O U S 7 ”
O B J E C T I V E
• Drive on demand orders for “Furious 7”
S O L U T I O N
• Tie film messaging to video premieres and
custom “Fastest Rappers” video playlist,
tying a key theme of the film into music
B R AN D I N G E L E M E N T S
• Pre-roll spot (:30)
• Mid-roll spot (:30)
• Custom animated overlay
• Custom opening and closing slates with
sponsor billboards
• Brand integration into Music Choice
marketing campaign for premiere videos
D E S I G N 1 S U C C E S S S T O RY : N B C U “ P I T C H P E R F E C T ”
O B J E C T I V E
• Drive on demand orders for “Pitch Perfect”
S O L U T I O N
• Music Choice created the “Perfect Pitch”
playlist to promote the film alongside
some of today’s most talent vocalists
B R AN D I N G E L E M E N T S
• Pre-roll spot (:30)
• Mid-roll spot (:30)
• Custom animated overlay
• Custom opening and closing slates with
sponsor billboards
• Talent integration through PP music video
D E S I G N 1 S U C C E S S S T O RY: F O X “ A LV I N & T H E C H I P M U N K S ”
O B J E C T I V E
• Drive on demand orders for “Alvin and the
Chipmunks: The Road Chip”
S O L U T I O N
• Align film messaging with the top Chipmunk
videos in the Chipmunks Hits custom playlist
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
D E S I G N 1 S U C C E S S S T O RY: S O N Y “ G H O S T B U S T E R S ”
O B J E C T I V E
• Boost on demand orders for “Ghostbusters”
S O L U T I O N
• Tie film messaging to seasonal content with
the Halloween Throwbacks playlist that
integrated the original soundtrack
video “Ghostbusters”
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Soundtrack video integration
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: S O N Y “ H O T E L T R A N S Y LVA N I A 2 ”
O B J E C T I V E
• Boost on demand orders for “Hotel
Transylvania 2”
S O L U T I O N
• Film lead Selena Gomez took viewers
through her favorite catalogue videos in the
Selena Top 5 hosted playlist
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Talent integrated
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: S O N Y “ T H E A N G R Y B I R D S M O V I E ”
O B J E C T I V E
• Boost on demand orders for “The Angry
Birds Movie”
S O L U T I O N
• Integrate film promotion across Music Choice
via soundtrack video “Friends” and custom
Angry Birds Music playlist featuring
soundtrack videos and artists
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in custom opening
and closing slates
• Added value social media extensions
D E S I G N 1 S U C C E S S S T O RY: F D A T H E R E A L C O S T
O B J E C T I V E
• Deliver the FDA’s anti-tobacco messaging to
at-risk teens
S O L U T I O N
• Music Choice created a robust promotional
campaign that weaves the FDA’s anti-
tobacco messaging alongside videos and
original content from alternative artists
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in playlist open and close
• Social media messaging
• Artist participation
D E S I G N 1 S U C C E S S S T O RY: F O X “ E M P I R E ” S E A S O N 2
O B J E C T I V E
• Drive tune-in to the season 2 premiere of
“Empire” on FOX
S O L U T I O N
• Feature "Empire" star Ta’Rhonda Jones in a
playlist of videos from the show’s soundtrack
B R AN D I N G E L E M E N T S
• Pre- and mid-roll spots
• Sponsor billboards in show open
and close
• Talent integration
• Social media messaging
D E S I G N 1 S U C C E S S S T O RY: G E I C O
O B J E C T I V E
• Boost purchase intent for GEICO
S O L U T I O N
• Position GEICO messaging alongside the
biggest videos and original content, including
a seasonal music video playlist , vignettes
around the CMA Music Festival and the top
videos of the year in our Music Choice 100
B R AN D I N G E L E M E N T S
• VIDEOS: Pre-roll
• ORIGINALS/PLAYLISTS: Pre- and mid-roll
spots and sponsor billboards
D E S I G N 1 V I D E O O N D E M AN D : A D S P E C S
C O M M E R C I AL S P O T S
Deadline: Standard pre-roll: 24 business hours before flight start
• Sponsorship: 1 week before flight start
Preferred Format: HD (High Definition)
HD Specs: Wrapper: QuickTime/MOV or MXF
• Preferred Codec: Apple Pro Res or XDCAM / Also accepted: H.264
• Preferred Aspect Ratio: 16:9 1080i or 720p (4:3 safe)
– Also accepted: 16:9 1080i or 720p Pillared
• Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps
• Audio: Stereo Pair / AUDIO LIMIT -12
• 3-5 frames of black only at the head and tail of video
– No bars, slates, or copyright
D E S I G N 1 V I D E O O N D E M AN D : A D S P E C S
Digital Delivery or Tape Format:
• Extreme Reach
– Destination ID: 59409
– Destination Name: Music Choice
– Market: Network
– Customer ID: 14490
– Customer Name: Music Choice
• DMDS
• Universal
• Also accepted: HDCAM
Materials may be sent via your FTP site.
Please include:
• Agency Name
• Contact Name
• Phone Number/Email
• IP Address/Login Information
Please include commercial instructions:
• Client
• Product
• ISCI Code
• Length
• Flight Dates
Commercial Clearance:
Submission of a commercial to air
on Music Choice shall constitute the
advertiser’s and/or agency’s warranty
that all elements of commercials have
been cleared for air with respect to all
intellectual property rights: this includes
but is not limited to rights of privacy
and master, mechanical, performance
and synchronization rights for music.
D E S I G N 1 V I D E O O N D E M AN D : A D S P E C S
S P O N S O R B I L L B O AR D & P L AY L I S T G R AP H I C S
Deadline: 3 weeks before flight start
Preferred Format: Layered Photoshop file/PSD (HD)
• Also accepted: EPS, JPEG, TIFF or TARGA
Include:
• Logo, product images, tagline/copy points, video or sample animations,
copyright, ratings, brand guidelines, such as fonts, colors & clear space
• Copy blurbs should be short – billboards are on-screen for 5-10 seconds
Graphic Specs:
• Aspect Ratio: HD: 16:9 (1920 x 1080 pixels) / SD: 4:3 (720 x 486 pixels)
• Minimum Graphic Resolution: 72 dpi
D E S I G N 1 M U S I C C H AN N E L S : A D S P E C S
AD / P R O M O PAN E L S
Deadline: 2 weeks before flight start
Preferred Format: Layered Photoshop file/PSD (HD)
• Also accepted: EPS, JPEG or TIFF
Include:
• Logo, product image(s), tagline/copy points, copyright/ratings
information, brand guidelines, such as fonts, colors, clear space, etc.
– The most effective ad panels have simple, straightforward designs –
image, logo, copy blurb
Graphic Specs:
Minimum Graphic Resolution: 72 dpi
D E S I G N 1 C O N TAC T S : A D S P E C S
C O N TAC T S
Spots and Instructions to Traffic:
Colleen Cusack [email protected]
Graphics/Sponsorship Materials to Marketing:
Joanna McKeever [email protected]
Amanda Thomas-Whitfield [email protected]
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
T H AN K Y O U !