music • film • interactive | march 9-18,...
TRANSCRIPT
SXSW South By Southwest Conferences & Festivals MUSIC • FILM • INTERACTIVE | MARCH 9-18, 2012
6th Street during SXSW
What is SXSW? SXSW consists of three industry conferences and festivals: Music, Film and Interactive. It offers the unique convergence of original music, independent films and emerging technologies, and is the premier destination for discovery in these industries.
A uniquely creative environment featuring the dynamic convergence of talent, smart audiences and industry heavyweights. The conference buzzes with world-class speakers, creative minds, independent filmmakers and notable mentors. The festival celebrates innovation and emerging talent, from provocative documentaries to subversive Hollywood comedies.
The must-attend networking event for managers, labels, promoters, press, internet media outlets, event producers, publishers, artists and other business professionals in the music industry of the 21st century. Showcasing over 2,000 acts from around the globe on over 90 stages in downtown Austin, SXSW registrants get a first-look at tomorrow's stars.
An incubator of cutting-edge companies and technologies that brings together the world’s most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs.
The SXSW Timeline
The South by Southwest (SXSW) Conferences & Festivals occur over a 10-day period in the middle of March every year. Here you will find the synergy of the consumer and industry aspects of original music, independent films and emerging technologies all in one place at one time.
These events provide unparalleled opportunities for networking, idea sharing and the discovery of emerging creative works by offering: • A launching pad for new creative content, platforms and products • Buzz-generating exposure for creators and compelling entertainment for audiences • Ultimate forum for new learnings, innovation discovery and adoption of cutting edge ideas • Thriving business activity at the Trade Show bridging the digital, film and music worlds • Global, national and regional networking opportunities
SXSW Interactive, in its 19th year, is the premier event of its kind. More than 19,300 conference-registered creative talents in the industry came together at SXSW Interactive 2011 to network, present and discuss their latest ideas and get inspiration from their peers.
SXSW Interactive includes: Interactive Panels: Five days of cutting edge new media technology panels, interviews, demos and
more Trade Show: Four days featuring the convergence of the music, digital technology and film industries SXSW ScreenBurn Panels: Five days of SXSW ScreenBurn gaming panels, demos and more SXSW ScreenBurn Arcade: Three days of the SXSW ScreenBurn Arcade (open to the public) SXSW Accelerator: Three days of competition involving the most innovative digital technologies
and companies Opening and closing parties, Interactive Awards, creative content open houses, happy hours and more
bring life to the night time SXSW Interactive events
SXSW Interactive Festival
The SXSW Film Conference & Festival, now in its 19th year, has become a top tier independent film event. More than 13,400 conference-registered creative talents in the industry came together at SXSW Film 2011 to network, discuss and present their latest.
The SXSW Film Conference & Festival includes: Film Panels: Four days of film industry panels, demos, mentor sessions, interviews
and more Film Screenings: Nine full days of film premieres with 293 new films screened
(screenings occur day and night) Trade Show: Four days featuring the convergence of the music, digital technology and
film industries Opening and closing parties, premiere after-parties, the SXSW Film Awards, happy
hours and more.
SXSW Film Conference & Festival
SXSW Music Conference & Festival For the past 25 years, the SXSW Music Conference & Festival has been one of the most influential music events in the world. In 2011, the SXSW Music Conference & Festival drew more than 16,300 conference registered music industry professionals for:
Music Panels: Four days of compelling panels, interviews, demo listening sessions and more Trade Show: Four days featuring the convergence of the music, digital technology and film industries Music Showcases: Five nights of top-quality music by more than 2,000 buzz bands from around the world in
90+ venues Free-to-the-public Concerts: Three days of charity beneficiary concerts at Auditorium Shores,
SXSW's largest stage Parties: Dozens of official SXSW Music parties Poster Show: Four days of the Flatstock Poster Art Show Music Gear Expo: Four day exhibition and market of music gear Style X: A two-day exhibition and market of emerging fashion from around the world The Austin Music Awards, happy hours, a softball tournament & BBQ, the SXSW Golf Tournament and more
SXSW Interactive In-Depth
SXSW Interactive
Now in its 19th year, the SXSW Interactive Festival has emerged as one of the world’s largest and most important annual gathering spots for digital creatives.
2011’s 18th annual SXSW Interactive Festival brought together more than 19,300 participants from across the country and around the world to experience cutting edge keynote speeches, panel programming, the SXSW Trade Show, the SXSW ScreenBurn Arcade, SXSW Interactive Awards, SXSW Accelerator and other special events.
Areas of focus for 2011 included: Marketing Consulting Web Development Non-Profit Software Development E-Commerce Social Media Education Electronic Media Finance/Venture Capital
Tim Ferriss leads his panel “The 4-Hour Body: Hacking the Human Body” at SXSW Interactive 2011.
“Friday is the opening day of the city’s annual South by Southwest Interactive conference – an event known for giving tech trends the momentum to hit the masses... The show has developed a reputation as a tech launch pad, thanks to two spectacular case studies: Twitter and Foursquare.” - CNN Money
Daytime programming has always been the heart of the SXSW Interactive Festival. Discovering new ideas that lead us to a better future is the underlying theme of all SXSW programming. Types of programming include:
Keynotes, Opening and Closing Remarks These hour-long presentations feature creative innovators with a wide appeal who can capture the attention and imagination of the broader community.
Solo, Dual and Panel Presentations One moderator and four or five industry experts who represent different perspectives and opinions.
Core Conversations In this less-than-formal session, a single moderator introduces the topic to be discussed and then facilitates the conversation.
Book Readings Select authors talk about their new book and sign copies of their work afterwards at the South By Bookstore.
Workshops Advanced, technical sessions that focus on one topic.
Meet Ups A space and set time for SXSW registrants to network with other technology industry professionals.
Blake Mycoskie, Founder of TOMS Shoes, gives the Tuesday Keynote address at SXSW Interactive 2011.
“SXSW Interactive spans gaming, web content, web design, development, academia, social media, mobile ... but what it does more than any other event is a special mix of the arts and digital culture with technology. There are no suits, no boring product pitches - SXSWi is about ideas and trends in new digital tools and technologies.” - The Guardian
SXSW Interactive: Panels
The SXSW Interactive Festival attracts the best, brightest, buzz-worthy speakers for its panels, interviews and keynotes. Past industry luminaries include:
SXSW Interactive: Keynotes & Speakers
Chris Anderson / Wired Magazine
Heather Armstrong / dooce.com
Stephen Baker / Business Week
Alex Bogusky / Crispin Porter + Bogusky
danah boyd / danah.org
Heather Champ / Flickr
Jim Coudal / Coudal Partners
Jonathan Coulton / jonathancoulton.com
Ana Marie Cox / Wonkette
Mark Cuban / Entrepreneur
Felicia Day / The Guild
Tim Ferriss / timferriss.com
Ze Frank / zefrank.com
Al Franken / U.S. Senator
Malcolm Gladwell / Author
Heather Gold / subvert.com
Virginia Heffernan / The New York Times Magazine
Tony Hsieh / Zappos
Molly Holzschlag / molly.com
Gary Hustwit / Objectified
Joi Ito / Creative Commons
Henry Jenkins / henrryjenkins.org
Lynne d Johnson / R/GA
Guy Kawasaki / Alltop.com
Brad King / Author
Harry Knowles / Ain't It Cool News
Jason Kottke / kottke.org
Sarah Lacy / Business Week
Charlene Li / Altimeter Group
Lawrence Lessig / lessig.org
Scott McCloud
Jane McGonigal / avantgame.com
Matt Mullenweg / WordPress
Col Needham / IMDb
Craig Newmark / craigslist.org
B.J. Novak / The Office
Eli Pariser / Moveon.org
James Powderly / Graffiti Research Lab
Dan Rather / Journalist
Clay Shirky / shirky.com
Kathy Sierra / Creating Passionate Users
Nate Silver / fivethirtyeight.com
Jared M. Spool / User Interface Engineering
Bruce Sterling / Author
Baratunde Thurston / baratunde.com
Ricky Van Veen / collegehumor.com
Gary Vaynerchuk / VaynerMedia
Frank Warren / PostSecret
Will Wright / Maxis
Mark Zuckerberg / Facebook
This event provides an outlet for companies to present their new online entertainment products, social networking applications, news related technologies, music related technologies, or innovative web-based technology services to a panel of judges comprised of industry experts, early adopters and representatives from the venture capitalist community.
• Of the 58 companies who participated in 2009 and 2010, 41% received funding after SXSW Accelerator.
• The participants received more than $85.28M* in total funding.
• Of the 58 companies who participated in SXSW Accelerator in 2009 and 2010, 14% have since been acquired.
* not including undisclosed grants, angel and seed funding
Apture presents their pitch to the judges at the Accelerator competition at SXSW Interactive 2011.
“The conference is now seen as the proving ground for many new social media services, and as such, there are always a steady flow of new technologies that are breaking ground in helping people figure out what’s going on. Add the network effect of a massively connected community like that of SXSW Interactive, and you can quickly test whether a new service is going to be useful or not.” - CNET.com
SXSW Interactive: Accelerator
SXSW ScreenBurn A Creative Game-Development Conference & Gaming Arcade
Panels In 2011, SXSW Interactive presented the sixth year of SXSW ScreenBurn panels. SXSW ScreenBurn programming focuses on creative game development and features 62 panels with more than 152 speakers.
The Arcade The annual SXSW ScreenBurn Arcade features an array of companies displaying their newest game developments and other gaming-related innovations, as well as hosting gaming tournaments. The Arcade is open to SXSW registrants, general consumers and gamers of all types. 27,000 people attended the SXSW ScreenBurn Arcade over three days in 2011.
“This year's ScreenBurn not only saw an expansion of its game panel track, but also hosted a huge arcade with many companies showing off new toys and wares.” - Bryon Lloyd, GameVortex Communications
Mike Tyson promotes his new video game at the 2011 SXSW ScreenBurn Arcade.
The SXSW Interactive Awards uncovers the best new digital work, from websites to web applications and beyond, while celebrating those who are building tomorrow's online trends.
Founded in 1997, this competition grants industry exposure, tech-related prize packages, bragging rights and acclaim from fellow trend-setting developers at the awards ceremony during SXSW Interactive.
General competition categories include: Activism, Amusement, Art, Business, Classic, Community, Educational Resource, Experimental, Film/TV, Kiosk/Installation, Mobile, Motion Graphics, Music, Personal, Social Media, Student and Technical Achievement
Special Honors categories include: People's Choice, Breakout Digital Trend, Speaker of the Event, Digital Campaign of the Year and Best of Show
Popular Nerdist and Web Soup host Chris Hardwick emcees the 2011 Interactive Awards.
SXSW Interactive Awards
“The show, dubbed 'geek spring break' by some, has grown beyond its music and film roots to become a gathering spot for venture capitalists and some of the biggest stars in the tech world.” - Yahoo!
Interactive Official Events & Parties Official events and parties make up a large part of the festival programming each year and are a popular way for registrants to connect and cut loose. From intimate happy hour receptions to demo events to karaoke blow outs, there is something for everyone. Notable Interactive parties include: • Interactive Opening Party • Interactive Closing Party
Interactive Lounges Take a break from the programming sessions at any of the strategically located Interactive lounges. With differently-themed lounges located throughout SXSW's campuses, there's always a cool place nearby to grab a cold drink, see old friends and talk shop.
Above: 2011 SXSW Interactive Opening Party. Below: The Foo Fighters play at the 2011 SXSW Interactive Closing Party.
SXSW Interactive: Parties & Lounges
“SXSW remains one of the most fashionable places to seek out the emerging trends in personal technology, particularly on the mobile and social web.” - San Jose Mercury News
Over the last six years, SXSW Interactive has seen substantial growth in the number of registrants attending the festival. But what is more compelling than the number of people attending is who these people are in the context of the industry.
Registrants at SXSW Interactive are the world’s innovators and influencers of digital culture and trends.
Growth of Influencers at SXSW Interactive
Growth of Interactive Registrants 2005-2011
“What SXSW has always been about is people. It is the single best place in the creative innovation world to build relationships and get to know people. I have friends from all over the world that I’ve met over the last five years that I can’t wait to see in Austin every year.” - Fortune
Interactive registrants crowd the halls of the Austin Convention Center at SXSW 2011.
SXSW Film In-Depth
The SXSW Film Conference & Festival unites audiences and industry like no other.
SXSW Film is a uniquely creative environment featuring the dynamic convergence of talent, smart, enthusiastic audiences and industry heavyweights. Now in its 19th year, the nationally lauded event was just named the #4 Film Festival in the world by indieWIRE.
From Jodie Foster and Spike Lee to the indie filmmaker, from Jake Gyllenhaal and Bill Murray to aspiring actors, from film fanatics to casual movie goers, SXSW Film attracts tens of thousands of industry insiders and general consumer film fanatics each year.
Source Code premiere opens the 2011 SXSW Film festival.
“... SXSW – a place where parties don't have barricades or clipboard-toting bouncers outside – is still seen as a locus with an undiluted, captive, youthful, tastemaking audience.”
– Variety.com
SXSW Film
293 films were screened at the 2011 SXSW Film Festival in categories such as Narrative Feature, Documentary Feature and Short Films.
In 2011, the film festival again played host to some exciting new work, with special screenings and premieres, including: Duncan Jones’s Source Code Paul Feig’s Bridesmaids Greg Mottola’s Paul Jodie Foster’s The Beaver James Gunn’s Super Rodman Flender’s Conan O’Brien Can’t Stop Tom McCarthy’s WIN WIN James Moll’s Foo Fighters Joseph Kahn’s Detention Ti West’s The Innkeepers, and many more
Simon Pegg, Nick Frost, Kristen Wiig, director Greg Mottola and an audience full of Pauls at the
2011 SXSW Film Festival premiere of Paul.
“Whenever SXSW ends, it feels like being a kid on the day after Christmas. Even though you were showered with gifts and good times, you're a spoiled little brat, and you just want MORE!”
– Film Threat
SXSW Film: Festival Screenings
Alongside the Film Festival program, registrants learn from leading filmmakers, industry mavens and the wealth of knowledge available at the dynamic, renowned Film Conference.
Types of programming include:
Conversations Creative big guns and iconic film talent from the business, art and craft of Film, in discussion with journalists, bloggers, academics, peers and the audience.
Panels Presentation of topics from across the film spectrum with an emphasis on where the Film and Interactive worlds intersect.
Workshops Employing a hands on approach, SXSW workshops run the gamut from explosions and indie pyrotechnics, to acting technique and beyond.
Mini-Meetings Detailed, tightly focused sessions dealing with specific issues within the industry, and could involve anything from Legal Issues to distribution models to connecting with your audience.
Mentor Sessions Short, sharp, one-on-one encounters with select panelists across a huge range of disciplines.
Elvis Mitchell, host of The Treatment, with director Todd Phillips in the panelist green
room at the 2011 SXSW Film Festival.
“I'm not sure there's another film festival out there where you have to choose between a panel with Pee Wee Herman, a documentary on assisted suicide in Oregon, and a behind-the-scenes feature on the groundbreaking restaurant El Bulli. It's odd choices like these that make SXSW Film such a special festival. That hodgepodge of rock, drama, comedy and stranger-than-fiction documentaries is a unique force in the film festival world.” - The Atlantic
SXSW Film: Conference
Malin Akerman Don Cheadle David Cross Rosario Dawson Jonathan Demme Danny DeVito Robert Duvall Dakota Fanning Jon Favreau Paul Feig Will Forte Jodie Foster Nick Frost Paul Giamatti Michel Gondry Joseph Gordon-Levitt David Gordon Green Ashley Greene Judy Greer Carla Gugino Jake Gyllenhaal Neil Patrick Harris Jonah Hill Helen Hunt Rhys Ifans Molly Ivins Jean-Pierre Jeunet
Aaron Johnson Rashida Jones Val Kilmer Lemmy Kilmister Spike Lee Richard Linklater Christopher Mintz-
Plasse John Cameron
Mitchell Michael Moore Chloë Moretz Bill Murray Seth Myers Tim Blake Nelson Edward Norton Conan O’Brien Ellen Page Bill Paxton Simon Pegg Ryan Phillippe Todd Phillips Jaime Pressly Sam Raimi Matt Reeves John C. Reilly Jason Reitman Robert Rodriguez
Seth Rogen Paul Rubens Paul Rudd Adam Sandler John Sayles David Schwimmer Jason Segel Chloë Sevigny Sarah Silverman Steven Soderbergh Sissy Spacek Morgan Spurlock Kristen Stewart Jorma Taccone Jeffrey Tambor Quentin Tarantino Charlize Theron Billy Bob Thornton Matthew Vaughn Kristen Wiig Owen Wilson Patrick Wilson Rainn Wilson
Above: Duncan Jones, Michelle Monaghan, Jake Gyllenhaal and Vera Farmiga at the premiere of Source Code.
Below: Anton Yelchin and Jodie Foster at the premiere of The Beaver.
SXSW Film: Luminaries
SXSW Film parties and lounges are hosted by some of the leading names in the film industry and are the perfect place for registrants to grab a cold drink, network, see old friends and hold casual business meetings.
Notable Film parties include:
• Film Opening Party
• Film Intermission Party
• Film Premiere Parties
• Austin Chronicle Film Bash
• Light After Dark Party
The 2011 SXSW Film Opening Party at Buffalo Billiards.
“The annual film, music and interactive media conference is like an unofficial spring break for artists and professionals in those industries. It's a big street party, fueled by free alcohol and social networking, but it's also a place to launch careers.” - The Wall Street Journal
SXSW Film: Parties & Lounges
Over the last six years, SXSW Film has seen a great deal of growth in the number of registrants attending the conference and festival. Thousands of filmmakers, actors, distributors, students and many others come together each year to form a uniquely concentrated film community.
Growth of Influencers at SXSW Film
“The great thing about the massive program at the SXSW Film Festival is that it runs so deep and it takes so many chances, whether on up-and-coming directors, megastars in need of PR miracles, or random collaborations between artists so awesome, the mere idea of them working together blows your mind.” - Movieline
A 2011 SXSW Film premiere at the Paramount Theatre. Growth of Film Registrants 2005-2011
SXSW Music In-Depth
2012 marks the 26th year of the SXSW Music Conference & Festival–the largest and most vital music industry conference and festival in the western hemisphere.
In contrast to traditional music festivals that conduct a limited number of shows on outdoor stages, SXSW’s Music Festival presents over 2,000 buzz artists on more than 90 of the hottest, most intimate nightclub stages in downtown Austin.
“Whether you're an artist, a producer or otherwise involved in the biz, if you pay attention, you can hear the buzz before the rest of the world.”
– CMT.com
Duran Duran at SXSW 2011.
SXSW Music
SXSW Music Conference panels, workshops, speeches and interviews aim to educate and inspire musicians and those who work with them. In 2011, the SXSW Music Conference presented 181 panels with 757 panelists/speakers.
Past panelists have included: Martin Atkins, Tour:Smart; Bob Boilen, NPR Music; Glenn Otis Brown, YouTube; Clem Burke, Blondie Music Inc; Warren Cohen, VH1; Devo; David Fricke, Rolling Stone Magazine; Daryl Friedman, GRAMMYs; Merrill Garbus, tUnE-yArDs; Gilberto Gil; Mick Jones; Christopher Kaskie, Pitchfork Media; Tony Kiewel, Sub Pop Records; Kenny MacPherson, Chrysalis Music Group; Trey Many, The Billions Corporation; Sean Moriarty, Ticketmaster; Rikke Oexner, Roskilde Festival; Umut Ozaydinli, The Coca-Cola Company; Glenn Peoples, Billboard; Iggy Pop; Alicen Schneider, NBC Universal TV Music; Alex Schulz, Reeperbahn Festival GbR; Seymour Stein, Sire Records; Julie Swidler, Sony Music Entertainment; Jody Williams, BMI; Tom Windish, The Windish Agency LLC.
Yoko Ono speaks at SXSW 2011.
"Although this is often forgotten, the annual South By Southwest conference is supposed to be work. It is a business convention, after all (the music industry's biggest). Business cards are exchanged, hands are shaken, backs are slapped, industry panels are attended, expense accounts are maxed out, etc… ” - Yahoo Music
SXSW Music: Conference Panels
2011 Bob Geldof 2010 Smokey
Robinson 2009 Quincy Jones 2008 Lou Reed 2007 Pete Townshend 2006 Neil Young 2005 Robert Plant 2004 Little Richard 2003 Daniel Lanois 2002 Robbie
Robertson 2001 Ray Davies 2000 Steve Earle 1999 Lucinda Williams 1998 Nick Lowe 1997 Carl Perkins 1996 Krist Novoselic
1995 Bob Mould 1994 Johnny Cash 1993 Gov. Ann
Richards 1992 Michelle
Shocked/Willie Nelson
1991 Rosanne Cash 1990 Kinky Friedman
(Invocation: Exene Cervenka)
1989 Robert Christgau (Invocation: Mojo Nixon)
1988 Bob Guccione Jr. 1987 Huey Meaux
Rock legend and world-renowned humanitarian Bob Geldof speaks at SXSW 2011.
“From its humble beginning in 1987 as a regional music fest in the Texas capital, South by Southwest has grown to become the worldwide music industry's biggest and most influential gathering...”
– Chicago Sun-Times
SXSW Music: Conference Keynote Speakers
The 2011 SXSW Music Festival featured five nights of top-quality music by 2,098 bands on 92 stages in central Austin. Acts ranged from emerging new talents to the world’s biggest buzz bands to popular, established performers.
SXSW 2011 bands hailed from 58 different countries, including the U.S., and from as far away as Australia, Iran, Argentina, Singapore, Germany and Japan.
Some 2011 highlights include: Duran Duran, Queens of The Stone Age, The Bangles, Bob Geldof, TV on the Radio, Cold War Kids, Emmylou Harris, Fitz and the Tantrums, Charles Bradley, Lucinda Williams, The Naked and Famous, Wu Tang Clan, Duff McKagan's Loaded, The Strokes, James Blake, Helmet, Flogging Molly, Ellie Goulding, Yuck, The Kills, Le Butcherettes, Richie Hawtin, Shabazz Palaces, Widespread Panic, The Head and The Heart, Big K.R.I.T., Odd Future, Bright Eyes, Foster The People, tUnE-yArDs, Ariel Pink's Haunted Graffiti, Chico Trujillo, Black Milk, Yoko Ono, The Vaccines, Gayngs.
British pop star Ellie Goulding and the media at SXSW 2011.
“The South by Southwest music conference and festival is an unwieldy beast, a multiheaded hydra that mirrors the Internet - and the culture at large - in the way its fractionalized format caters to nearly every imaginable niche, from Japanese psychedelic to Brazilian hip-hop to regular old American rock-and-roll.”
– Philadelphia Inquirer
SXSW Music: Festival Showcases
The SXSW Auditorium Shores Stage concerts are a three-day series of free-to-the-public, charity beneficiary concert events held on SXSW’s largest stage in downtown Austin. These concerts bring tens of thousands of general consumers together each year (attendance ranging from 30-45,000 in previous years).
Some past Auditorium Shores Stage performers have included:
The Strokes play at Auditorium Shores Stage during SXSW 2011.
"There is little denying that SXSW has firmly etched itself into the world’s psyche as being the leading festival of new music having brought so many bands to the public’s attention on an international scale." - Artrocker Magazine (UK)
SXSW Music: Auditorium Shores Stage
• The Strokes • Cheap Trick • Public Enemy • Ozomatli • Spoon • She & Him • Ice Cube
• Iggy Pop • Bright Eyes • Explosions in the Sky • Erykah Badu • M. Ward • Talib Kweli
The Flatstock Poster Show brings more than 150 renowned poster artists to Austin from across the country. Flatstock is a four-day, 23,000 square foot, free-to-the-public poster art show held during SXSW Music since 2003.
The SXSW Music Gear Expo returns for its third year as the gear epicenter, showcasing the newest, coolest equipment to the people who want to play it. The Expo is open to all SXSW showcasing bands, thousands of registrants from the SXSW Music, Film and Interactive conferences as well as the general public.
New in 2011, Style X is the official fashion and style showcase of South by Southwest. Taking place during the Music festival in the Austin Convention Center, Style X is part pop-up retail expo and part fashion show. The event featured emerging designers from all over the country, who not only showed their wears on the runway, but also made their items available for purchase in dozens of pop-up retail booths.
Top: One of the many incredible poster artists at Flatstock. Middle: A Music Gear Expo attendee tries out a set of
Roland V-Drums. Bottom: Bed Stu’s retail space at Style X.
SXSW Music: Flatstock, Gear Expo & Style X
Official SXSW Parties are an integral part of the festival and provide great networking opportunities. As the host of an official party you can get your talent, team and target audience in the same room, providing an even richer SXSW experience for everyone involved. Official parties are promoted on the SXSW website, in the Program Guide and the Party Pocket Guide. 2011 Music Party presenters included: • Sonicbids • Mpress • Berklee College of Music • Atlantic Records • Billboard • HBO • SPIN
The Sonicbids and Canadian Blast parties at SXSW 2011.
“South by Southwest Music is four hyperactive days of making connections for musicians, recording companies and every other business touching on music, from concert bookers to copyright lawyers, publishers to Web geeks.”
– New York Times
SXSW Music: Parties
Over the last six years, SXSW Music has continued its steady growth in the number of registrants attending the conference and festival. Attracting thousands of music professionals, artists and members of the media from all over the world, it has become the largest and most vital recording industry conference and festival in the western hemisphere.
Growth of Influencers at SXSW Music
“South by Southwest just does it right, and no matter how big it gets ... it still seems to walk that crucial balance of pure, geeked-out love of music and the nitty-gritty, deal-making side of the industry with grace.” - The Toronto Star
6th Street during SXSW 2011.
Growth of Music Registrants 2005-2011
SXSW Demographics
SXSW 2011 Attendee Breakdown
SXSW 2011 hosted more than 333,100 total attendees.
More than 49,000 total conference registrants (key industry and media representatives)
More than 2,000 showcasing bands consisting of more than 10,000 artists
Approximately 13,000 Music Festival wristband holders (primarily area consumers)
More than 50,900 single ticket admissions to the Film and Music events
More than 45,000 Auditorium Shores Stage attendees (free-to-the-public, outdoor concerts benefiting charity)
More than 65,000 SXSW Trade Show attendees (Four-day exhibition of Interactive, Film and Music industries spanning all three events)
Attendees of SXSW free-to-the-public exhibitions: Flatstock Poster show: 25,000; ScreenBurn Arcade: 27,200; Gear Alley Expo: 20,100; Texas Guitar Show: 12,000; Style X: 15,700.
“The conference is not reflective of the present state of the economy, it’s reflective of what people will be talking about three years from now. South by Southwest is where the future hatches.” - The San Francisco Chronicle
Attendees make their way to the Austin Convention Center during SXSW.
Media Attendance (Press attendees, including online, TV, print and radio)
Interactive Media Film Media Music Media 2000: 398 2000: 324 1993: 514 2011: 2,508 2011: 1,541 2011: 2,941
Interactive Registrants Film Registrants Music Registrants 1995: 1,010 1995: 825 1987: 700 2011: 19,364 2011: 13,409 2011: 16,353
Registrant Attendance (Industry wide conference participants)
Interactive Attendees
Top 10 Interactive Industry Occupations Marketing
Consultant
Web Developer Non-Profit
Software Development
E-Commerce
Social Media
Educator Electronic Media
Finance/Venture Capital
Under 21 21-30 31-40 41-50 51+
1%
33%
44%
17%
5%
Age
21-30 21-30 31-40 31-40 41-50 51+
$18,000 or less $35-55,000
$85-150,000
1% 3%
11%
20%
36%
29%
$18K or less $18-35K
$35-55K $55-85K $85-150K $150K+
Income
INDUSTRY: SXSW Badge Holders/Registrants
CONSUMER:
$18,000 or less $35-55,000
$85-150,000
12%
16% 16%
22%
19%
15%
$25,000 or less $75-100,000
$150-175,000
14%
19%
24%
13%
10% 9%
4% 2%
5%
Top 10 Film Industry Occupations Film Director • Actor/Actress • Production • Distributor • Electronic Media • Print Media • Producer • Publicity • Studio • Student
Under 21 21-30 31-40 41-50 51+
6%
36% 34%
12% 12%
$18K or less $18-35K
$35-55K $55-85K $85-150K $150K+
Income
CONSUMER:
Under 21 21-30 31-40 41-50 51+
4%
15%
30%
19%
32%
Age
$25k or less
$25- 50K
$50- 75K
$75- 100K
$100- 125K
$125- 150K
$150- 175K
$175- 200K $200K+
Film Attendees
Age
INDUSTRY:
Income
SXSW Badge Holders/Registrants
SXSW Film Pass Holders
INDUSTRY:
Music Attendees
Top 10 Music Industry Occupations Event/Convention • Marketing • Indie Label • Promoter/Talent Buyer • Management • Artist/Performer • Print Media • Electronic Media • Radio • Venue
Age
INDUSTRY:
Age
Under 21 21-30 31-40 41-50 51+
2%
28% 33%
24%
13%
$18,000 or less $35-55,000
$85-150,000
7% 9%
16% 18%
28%
22%
$18K or less $18-35K
$35-55K $55-85K $85-150K $150K+
Income
Under 21
21-30 31-40 41-50 51+
1%
48%
36%
10% 5%
Age
$25,000 or less $75-100,000
$150-175,000
16%
28%
22%
15%
9%
3% 2% 2% 3%
$25k or less
$25- 50K
$50- 75K
$75- 100K
$100- 125K
$125- 150K
$150- 175K
$175- 200K $200K+
Income CONSUMER:
SXSW Badge Holders/Registrants
SXSW Wristband Holders
SXSW Sponsorship
At SXSW, the opportunities to affect brand alliances and preferences are countless.
The collective of industry trendsetters and a massive media presence, combined with tens of thousands of young consumers (early adopters) makes SXSW Music, Film and Interactive an excellent opportunity to affect brand loyalty and buying patterns.
As a sponsor of SXSW, brands are aligned with SXSW's powerful marketing vehicle–a way to reach upscale, active young adults for whom entertainment, arts, leisure and multimedia products are a primary part of their lifestyle.
Sponsorship is an ideal way to be a part of the excitement and buzz that SXSW generates.
Branded interview space at the SXSW Artists Lounge.
“SXSW gets it right! Having become a spring right of passage, SXSW manages to balance the business interaction and needs of the entertainment industry while finding a way to make it a blast for the attendee and consumer. SPIN is very proud to have been a part of this hallmark industry event for over twenty years.” – Malcolm Campbell Publisher, SPIN Media
Reaching Target Groups
Bands (More than 2,000, with more than 10,000 individual artists in 2011)
Music industry professionals (Over 16,300 in 2011)
Filmmakers (Over 1,100 independent filmmakers in 2011)
Film industry professionals (Over 13,400 in 2011)
Digital creatives (Over 19,300 of tech-savvy internet professionals in 2011)
National and international media (Nearly 7,000 members of the media in 2011)
General consumers (Tens of thousands of fans of music, films and gaming)
"Twenty-five years after the South by Southwest Music festival emerged as a showcase for new bands, it has become as big and eclectic as pop culture itself with spotlights on movies and, increasingly, high-tech." – Reuters
A packed show at SXSW.
Benefits of Participating: Tangible Assets Onsite program activation support and
promotion through social media, blogging, print promos
Onsite promotional interaction space—Convention Center lounges, street closure displays, program-based custom build-outs
Advance promotion in SXSW’s extensive print, online and television ad campaign
Onsite branding of stage banners, film trailers, panel banners…
Program Guide and SXSWORLD Magazine advertising for sponsors’ own creative
Conference and festival registrations
Trade Show display space
SXswag digital offering on SXSW.com
“Every March, thousands of young, jeans-wearing techies, filmmakers and musicians descend upon Austin, Texas, harboring dreams of getting noticed and hitting it big. They come not just for the balmy weather or the Tex-Mex food but for South by Southwest, a collection of conferences and festivals that’s considered one of the most influential happenings on the annual cultural calendar. - CNN.com
36’ banners outside the Austin Convention Center at SXSW.
Brand exclusivity within category First right of refusal for the following year as a Super
Sponsor Brand alignment and name association with SXSW The ability to use the SXSW brand name and logo in
promotional campaigns Potential for retail sweepstakes program associated with
the SXSW Film Conference and Festival The potential to benefit from SXSW's substantial editorial
coverage in the press—before, during and after the event Ongoing SXSW consultation on sponsorship activation
planning and execution Sponsor-specific block of hotel rooms held for Super
Sponsors to book from (limited #s and time held) Inclusion in the SXSW Film, Interactive and Music Major
Sponsor networking receptions Sponsor activation support through SXSW’s social media
platforms Possible cross promotion with other top sponsors of
SXSW The opportunity to develop awareness as a partner in one
of the largest entertainment industry events in the world
Benefits of Participating: Intangible Assets
“SXSW gives Tito’s Handmade Vodka the ability to really connect with some of the best and brightest minds in technology and the arts. It’s a unique marketing opportunity that reaches a global consumer set right in our backyard. People who taste Tito’s here in Austin as part of their SXSW experience inevitably take home a love for Tito’s in connection with that experience – an invaluable alliance.” – Nicole Portwood Brand Manager, Tito’s Handmade Vodka
SXSW participants enjoying sponsor beverages.
Unique Sponsorship Integration
AOL MapQuest Integration
Integrated into all SXsocial.com and the SXSW GO schedule builder app for iPhone, iPad, Android, Windows 7 and Blackberry
Functionality includes the ability to follow others’ schedules and see where they will be throughout the day and night
AOL Spinner Pop-up Shows
Buzz band surprise shows
Atypical music venues/locations
Promoted via Twitter and other social media, with last-minute location announcement
Performances captured on video for placement on various AOL properties
Live performance of Broken Bells at the Red River parking garage.
Chevrolet Activations
Catch a Chevy Registrants can get a ride to their next
destination in a Chevy at designated locations throughout downtown Austin
Plug In Branded high-end outlets for recharging
electronics throughout the Convention Center Test Drive
“Drive a Chevy” in a vehicle of your choice also offered
Vehicles range from the Chevy Volt to the Corvette and Camaro
“The team at Chevrolet couldn’t be happier with our super sponsorship of the SXSW festival. Our three year commitment allows us to truly build a relationship with leaders in the interactive, film, and music space and gives us the opportunity to improve their experience at the festivals. From the beginning, the SXSW sponsorship team felt like true advocates and partners – helping us activate our sponsorship in the most effective and positive way.”
– Christopher Barger Director of Social Media, General Motors
IFC Crossroads House
Uniquely branded exterior
Ability to witness television being made
Happy hours, free breakfast, coffee bar, mobile phone charging, fun photo booth
Strong editorial coverage plus long form programming on the IFC network and ifc.com
“Our partnership with SXSW has given IFC the opportunity to cultivate and transform the way we interact with our audience. We are big supporters of the festival and are proud to be a part of its incredible growth over the years.”
- Lauren Burack, VP of Marketing, IFC
One for each member of every band playing SXSW (more than 10,000 individual band members)
Sonicbids branding on JanSport backpacks
Sonicbids is the official submission platform for SXSW Music Festival showcase applications
Sonicbids Backpacks
Built into the SXSW Play iPhone app - a custom discovery application for all three conferences and festivals
Reveals a snapshot of the full Zeitgeist application which tracks conversation about SXSW and is on display at the Convention Center
Pepsi Zeitgeist Integration
live.create. lounge by ZonePerfect Nutrition Bars A celebration of the arts and live music
Daytime lounge and official SXSW Music Venue
Blank canvas painting, magnetic word wall, custom screen prints, commemorative bags and creation of digital content
“The team at SXSW helped maximize my client’s sponsorship and exposure, as well as ensure we had a successful event. They paid attention to all of our needs and I felt that there was always more than one person ready to assist and answer any questions along the way. This definitely made my team and Client very comfortable and in the end lead to a great experience with good teamwork and collaboration.”
– Bethany Beaman representing ZonePerfect Nutrition Bars
SXSW Green Zone Highly visible, located in
the heart of downtown Austin and SXSW
Free and open to the public Designed for registrants
and consumers to relax, recharge devices, and learn about environmentally responsible practices
Branding includes on-site signage, Green Team jumpsuit logos, sidewalk art, and custom integrations, including the popular human hamster wheel
SXSW Solar Pump Designed by Austin-based Sol Design Labs,
the Solar Pump is made from a repurposed gas pump and has the ability to charge 100 cell phones at a time from clean solar power
Located at Brush Square Park during SXSW Interactive and in The Green Zone during SXSW Music
More Unique Sponsor Integrations
PepsiCo – "Playground," with plugged-in stage featuring live streamed flash panel content discussions
Samsung – SXSWi Hub Media Wall—gigantic interactive video screen showing real-time location check-ins
AOL – "Studio" lounge with celebrity interviews captured live
Sierra Mist – Ruby Splash Sun Lounge featuring not yet released beverages
MLB Authentic Collection – “MLB Road Show” display featuring pitching and batting cages, MLB video games and more
Microsoft Silverlight Interactive video wall and touch screen table (Surface
Unit) technology areas Software demos and “Guitar Hero” competitions
Fuze Beverage – Fuze product samples distributed in the convention center and in over 30 music venues
Miller Lite – SXSW pre-party for SXSW nightclub employees featuring Miller Lite
Toyota Yaris – “Random Acts of Kindness” shuttle service between airport and hot downtown locations
Sonicbids – Partnered with SXSW Music to create a new artist application process
SoBe Lizard Lounge tent at Brush Square Park.
“SXSW has been instrumental to the development of the Sonicbids brand since day one. Being a major music sponsor of SXSW offered us unparalleled exposure to a highly targeted group of customers.”
Panos Panay, CEO of Sonicbids
Recent SXSW Sponsors
“SXSW is a crown jewel in Miller's music strategy. It is a marquee, national-level platform and delivers experiences and insights that no other festival can achieve. And Austin's a pretty cool town already.”
– Peter Laatz, Miller Brewing Co., Manager of Entertainment Marketing
The Future of SXSW The SXSW events continue to grow, bringing thousands of top industry trendsetters together with tens of thousands of hungry consumers, further strengthening SXSW’s position as THE entertainment industry event of the calendar year.
Contact: Scott McNearney SXSW Sponsors Chief 512-467-7979 ext. 213 [email protected]