museum website development (ammc 2013)
DESCRIPTION
The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.TRANSCRIPT
Tuesday, April 23
Museum Website Development
• Responsive
• Adaptive
• Mobile Optimized
• Geo-Location
TrendsDesigning for Mobile
TrendsShift Toward HTML5
* Source: www.piehead.com
• Optimized for touch screens• Quick and easily accessible• Contain short, bite-sized bits of info
TrendsApp-Like Widgets
• Optimized for social sharing
• Short, quick, compelling way to communicate
• Brand building and engaging
TrendsInfographics, Illustrations, and Animations
TrendsVideo Domination
• Will become the primary driver of SEO
TrendsParallax Scrolling
“Sticky” Navigation
Trends
• Intuitive
• Engaging
• Dynamic
***To Be Effective, A Website Must Be:
• Open source
• Distributed authorship
Best PracticesContent Management System
• Simplify and prioritize navigation
• Encourage self-identification
• Quick links
• Site search
• Footer
Best PracticesUser-Friendly
• Uncluttered homepage
• Dynamic feeds
• YouTube
• Interactive features throughout
Best PracticesContent Strategy
• Calls-to-action throughout
• “Join” button
• Contrast and appear “clickable”
• Multiple pathways to reach membership pages
Best PracticesConversion Focus
• Identify navigation weaknesses
• See what they’re drawn to
• Watch them engage with interactives
Where To Start?Usability Testing
• In-page analytics
• Browser and device
Best PracticesGoogle Analytics
• Google Goals
Best PracticesConversion Tracking