Museum Redesign Museum Redesign ProjectProject

Deepak KumarOctober 26, 2005

ED229A

The MuseumThe Museum

The Cantor Arts Center at Stanford University The Cantor Arts Center at Stanford University

The MuseumThe Museum

Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes

outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and

classes

Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes

outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and

classes

My ObservationsMy Observations

The Building

Outside• Two entrances• Which was the main entrance? • Rodin sculpture garden, Gates of Hell” gave the wrong

impression

Inside• There was a counter, but no attendant• There were various papers, but not a map• No idea about the size of the museum• Didn’t know where to start• No idea about the time required

The Building

Outside• Two entrances• Which was the main entrance? • Rodin sculpture garden, Gates of Hell” gave the wrong

impression

Inside• There was a counter, but no attendant• There were various papers, but not a map• No idea about the size of the museum• Didn’t know where to start• No idea about the time required

My ObservationsMy Observations

NavigationNavigation

Click ↑

My ObservationsMy Observations

Navigation

Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café

Navigation

Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café

My ObservationsMy Observations

Visitor profile / behavior

Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person

Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – “This is a

great place. I’ll come here sometime.” I WAS A TYPICAL VISITOR

Visitor profile / behavior

Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person

Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – “This is a

great place. I’ll come here sometime.” I WAS A TYPICAL VISITOR

My ObservationsMy Observations

Information display

Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items

Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art

172)

Information display

Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items

Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art

172)

My ObservationsMy Observations

My ObservationsMy Observations

The “wooden” horse

Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield

The “wooden” horse

Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield

Design PrinciplesDesign Principles

Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge

Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge

Redesign of the ground floorRedesign of the ground floor

Navigation

Linear One staircase Elevator near the entrance

Navigation

Linear One staircase Elevator near the entrance

Click ↑

Redesign of the ground floorRedesign of the ground floor

Relevance

A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct

Relevance

A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct

Redesign of the ground floorRedesign of the ground floor

Motivation

More information about the “wooden” horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning

Motivation

More information about the “wooden” horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning

Redesign of the ground floorRedesign of the ground floor

Cognitive Load

Written text with display items increase cognitive load on the visual channel

Use a headset - audio gives information when people are close to a display

Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section

Cognitive Load

Written text with display items increase cognitive load on the visual channel

Use a headset - audio gives information when people are close to a display

Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section

Redesign of the ground floorRedesign of the ground floor

Integration with existing knowledge

Give visitors option to lean more• About a particular section or artist or art form• Video, demonstration

Inform at the beginning • If interested in a particular form of art• Which section would be of interest

Integration with existing knowledge

Give visitors option to lean more• About a particular section or artist or art form• Video, demonstration

Inform at the beginning • If interested in a particular form of art• Which section would be of interest