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Thais Mar)ns Valente Museum of the City of Milan – Historical Content

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Project for a Museum of the city in Milan - Italy

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Page 1: Museum of the City

Thais  Mar)ns  Valente    Museum  of  the  City  of  Milan  –  Historical  Content  

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MASTER  PLAN  –  loca=on  of  the  buildings  

The  theaters  and  the  mediateque  are  just  next  to  the  Lance8  Sta)on,  so  people  can  access  the  buildings  easy  through  public  transporta)on  system.  There   is   a   clear   pedestrian  path   that   leads   to   this   entrance   to   the  museums   area   and   the   commercial  ac)vi)es.  The  housing  complex  is  integrated  with  the  open  market,  but  at  the  same  )me,  more  isolated,  so  it  can  be  more  private.  In  a  connec)on  with  the  monumental  cemitery,  there  is  a  sculpture  garden,  that  creates  a  big  open  space  for  gathering  and  a  connec)on  between  the  private  and  the  public  area.  

Lance8  

Theaters  

Museums  

Mediateque  

Housing  

Housing  

Ins)tu)on  

Open  market  

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 MASTER  PLAN  

   

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 MASTER  PLAN  

   

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 PLAN  –  Level  1  

   

foyer  

conference  

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directory  

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research  

administra)on  

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 PLAN  –  Level  2  

   

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 PLAN  –  Level  3  

   

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 PLAN  –  Level  4  

   

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 PLAN  –  Level  5  

   

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 CONTENTS  

       Around   400   BC,   the   Cel)c   Insubres   inhabited   Milan   and   the  surrounding  region.  In  222  BC,  the  Romans  conquered  this  sePlement,  which   imposed   the   name  Mediolanum,   even   though   the   name  used  by  the  local  people  was  Milàn,  from  the  cel)c  Medhlan.  ARer  several  centuries   of   Roman   control,   Milan   was   declared   the   capital   of   the  Western  Roman  Empire  by   Emperor  Diocle)an   in   293  AC.  Diocle)an  chose  to  stay  in  the  Eastern  Roman  Empire  (capital  Nicomedia)  and  his  colleague  Maximianus   the  Western  one.   Immediately  Maximian  built  several   gigan)c   monuments,   like   a   large   circus   470   ×   85   m,   the  Thermae   Erculee,   a   large   complex   of   imperial   palaces   and   several  other  services  and  buildings.  Only  a  few  traces  of  the  Roman  period  remain  in  the  city.  The  Columns  of  San  Lorenzo,  the  ruins  in  Via  Circo  and  under  the  Stock  Exchange,        

 

 

Cel)c  and  Roman  )mes  

 

 

and  those  in  the  Monastero  Maggiore  are,  nevertheless,  evidence  of  the  fact  that  the  public  buildings  were  those  of  a  large  city.    In  the  Edict  of  Milan  of  313,  Emperor  Constan)ne  I  guaranteed  freedom  of  religion  for  Chris)ans.  The  city  was  besieged  by  the  Visigoths  in  402,  and  the  imperial  residence  was  moved  to  Ravenna.  FiRy  years  later  (in  452),  the  Huns  overran  the  city.  In  539,  the  Ostrogoths  conquered  and  destroyed  Milan  in  the  course  of  the  so-­‐called  Gothic  War  against  Byzan)ne  Emperor  Jus)nian  I.  In  the  summer  of  569,  the  Longobards  (from  which  the  name  of  the  Italian  region  Lombardy  derives)  conquered  Milan,  overpowering  the  small  Byzan)ne  army  leR  for   its  defence.  Some  Roman  structures  remained  in  use  in  Milan  under  Lombard  rule.  Milan  surrendered  to  the  Franks  in  774  when  Charlemagne,  in  an  uPerly  novel  decision,  took  the  )tle  "King  of  the  Lombards"  as  well  (before  then  the  Germanic  kingdoms  had  frequently  conquered  each  other,  but  none  had  adopted  the  )tle  of  King  of  another  people).  The  Iron  Crown  of  Lombardy  dates  from  this  period.  Subsequently  Milan  was  part  of  the  Holy  Roman  Empire.        

 

 

Ruins   of   the   Emperor's   palace   in  Milan.   Here   Costan)nus  and  Licinius  issued  the  Edict  of  Milan.  

 

 

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 CONTENTS  

    Cel)c  and  Roman  )mes                                                                                  Exposi)on  

 

 

Grammy  Museum.  Projectors  use  rear  projec)on  to  highlight  a  U.S.  map  cutout.  Visitors  can  prompt  sound  and  video  files   dis)nct   to   musical   hotspots   around   the   country   by   way   of   the   touch-­‐screens.   Photo   courtesy   Gallagher   &  Associates.  

 

 

•   Show   an   interac)ve   map   of   the  increasing   border   of   Milan   over  )me,   in   a   ver)cal   projec)on,   also  explaining  the  different  domina)ons  regarding   the   different   )mes   in  touch  screens.  •   Show   an   interac)ve   map   with  archeological   findings   throughout  the  city,  also  in  a  ver)cal  projec)on.    

       

 

 

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 CONTENTS  

    Cel)c  and  Roman  )mes                                                                                  Exposi)on  

 

 

Edimensional   3D   glasses,   commonly   used   for   flight  simula)on  games  

 

 

•   Digital   models   showing   and  explaining   the   construc)ons   of   the  period.  Using   edimensional   3D   glasses   and  track   ir   technology,   the   visitor   will  be   able   to   “get   inside”   the  buildings,   to   see   how   the   city  looked   like   on   the   roman   empire  era.    

Track   ir   technology,   commonly   used   for   flight  simula)on   games,   allows   you   to   “get   inside”  the  computer  display  by  moving  your  head.  

 

 

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 PLAN  –  Level  4  

   

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 CONTENTS  

   

During  the  Middle  Ages,  Milan  prospered  as  a  centre  of  trade  due  to  its  command  of  the  rich  plain  of  the  Po  and  routes  from  Italy  across  the  Alps.  The  war  of  conquest  by  Frederick  I  Barbarossa  against  the  Lombard  ci)es  brought  the  destruc)on  of  much  of  Milan   in   1162.   ARer   the   founding   of   the   Lombard   League   in   1167,  Milan   took   the  leading  role  in  this  alliance.  As  a  result  of  the  independence  that  the  Lombard  ci)es  gained   in   the   Peace   of   Constance   in   1183,   Milan   became   a   duchy.   In   1208  Ramber)no  Buvalelli  served  a  term  as  podestà  of  the  city,  in  1242  Luca  Grimaldi,  and  in  1282  LuchePo  Ga8lusio.  The  posi)on  could  be   fraught  with  personal  dangers   in  the   violent   poli)cal   life   of   the   medieval   commune:   in   1252   Milanese   here)cs  assassinated  the  Church's   Inquisitor,   later  known  as  Saint  Peter  Martyr,  at  a  ford   in  the  nearby  contado;  the  killers  bribed  their  way  to  freedom,  and  in  the  ensuing  riot  the  podestà  was  very  nearly  lynched.  In  1256  the  archbishop  and  leading  nobles  were  expelled  from  the  city.  In  1259  Mar)no  della  Torre  was  elected  Capitano  del  Popolo  by  members  of  the  guilds;  he  took  the  city  by  force,  expelled  his  enemies,  and  ruled  by   dictatorial   powers,   paving   streets,   digging   canals,   successfully   taxing   the  countryside.  His  policy,  however,  brought  the  Milanese  treasure  to  collapse;  the  use  of   oRen   reckless   mercenary   units   further   angered   the   popula)on,   gran)ng   an  increasing  support  for  the  Della  Torre's  tradi)onal  enemies,  the  Viscon).  On  22  July  1262  OPone  Viscon)  was  created  archbishop  of  Milan  by  Pope  Urban  IV,  against  the  Della  Torre  candidate,  Raimondo  della  Torre,  Bishop  of  Como.  The  laPer  thus   started   to   publicize   a   allega)ons   of   the   Viscon)'s   nearness   to   the   here)c  Cathars  and  charged  them  of  high  treason:  the  Viscon),  who  accused  the  Della  Torre  of  the  same  crimes,  were  then  banned  from  Milan  and  their  proper)es  confiscated.      

Middle  Ages  

 

 

The  Biscione:  the  coat  of  arms  of  the  House   of   Viscon),   from   the  Archbishops’   palace   in   Piazza  Duomo.   The   initals   IO<HANNES>  stand   for   archbishop   Giovanni  Viscon)  (1342-­‐1354).  

 

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 CONTENTS  

   The  civil  war  which  ensued  caused  more  damage  to  Milan's  popula)on  and  economy,  las)ng   for   more   than   a   decade.   OPone   Viscon)   led   a   group   of   exiles   unsuccessfully  against  the  city  in  1263,  but  aRer  years  of  escala)ng  violence  on  all  sides,  finally,  aRer  the   victory   in   the   BaPle   of   Desio   (1277),   he  won   the   city   for   his   family.   The   Viscon)  succeeded  in  ous)ng  the  della  Torre  forever,  ruling  the  city  and  its  possession  un)l  the  15th  century.  Much  of   the  prior  history  of  Milan  was   the   tale  of   the   struggle  between   two  poli)cal  fac)ons—the   Guelphs   and   the   Ghibellines.   Most   of   the   )me   the   Guelphs   were  successful   in   the   city   of  Milan.   However,   the   Viscon)   family  was   able   to   seize   power  (signoria)  in  Milan,  based  on  their  "Ghibelline"  friendship  with  the  German  Emperors.  In  1395,   one   of   these   emperors,   Wenceslas   (1378–1400),   raised   the   Milanese   to   the  dignity   of   a   duchy.   Also   in   1395,   Gian   Galeazzo   Viscon)   became   duke   of  Milan.   The  Ghibelline  Viscon)  family  was  to  retain  power  in  Milan  for  a  century  and  a  half  from  the  early  fourteenth  century  un)l  the  middle  of  the  fiReenth  century.  In  1447  Filippo  Maria  Viscon),  Duke  of  Milan,  died  without  a  male  heir;   following   the  end  of  the  Viscon)  line,  the  Ambrosian  Republic  was  enacted.  The  Ambrosian  Republic  took   its   name   from   St.   Ambrose,   popular   patron   saint   of   the   city   of  Milan.   Both   the  Guelph   and   the   Ghibelline   fac)ons   worked   together   to   bring   about   the   Ambrosian  Republic  in  Milan.  However,  the  Republic  collapsed  when  in  1450,  Milan  was  conquered  by  Francesco  Sforza,  of  the  House  of  Sforza,  which  made  Milan  one  of  the  leading  ci)es  of  the  Italian  Renaissance.  The  Sforza   family's   rule   coincided  with   the  Renaissance  years   in   Italy  and  with  one  of  Milan's   moments   of   major   ar)s)c   crea)vity.   Among   others,   Donato   Bramante   and  Leonardo  da  Vinci  came  to  work  for  the  city.  It  was  during  this  period  that  the  Duomo  and   the   Castle   were   being   built,   along   with   the   hospital   which   is   today's   the   State  University  and  with  the  church  of  Santa  Maria  delle  Grazie.      

 

Middle  Ages  

 

 

The   Castello   Sforzesco,   symbol   of  the  power  of  the  House  of  Sforza.  

 

 

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 CONTENTS  

    Middle  Ages                                                                                                                          Exposi)on  

 

 

Portuguese  Language  Museum,  São  Paulo,  Brazil  

 

 

•   Pictures   and   informa)on   about  the  importance  of  Milan  as  a  center  of  trade  in  Italy  and  outside  Italy  •  The  wars   for   the  power  un)l   the  rule  of  Mar)no  della  Torre      

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 CONTENTS  

    Middle  Ages                                                                                                                          Exposi)on  

 

 

Grammy  Museum,  LA,  USA.  Videos  show  the  evolu)on  of  music  throughout  )me.  

 

 

•   Videos   explaining   the   war  between  della  Torre  family    and  the  Viscon)  family    

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 CONTENTS  

   

Interac)ve   Model   of   Lower  ManhaPan   for  Wall  Street  Rising’s  Downtown  Informa)on  Center  Users   navigate   the   model’s  informa)on  with  a  gyro-­‐mouse.  

 

 

•   Digital   models   showing   and  explaining   the   construc)ons   of   the  period    

Short  documentaries  are  projected  onto  the  model’s  table.  

 

 

Projec)on   angles   were   refined   to  mesh   the   anima)on   into   a  seamless  display.  

 

 

Buildings   can   be   highlighted   for  further  informa)on.  

 

 

Middle  Ages                                                                                                                                                                      Exposi)on  

 

 

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Renaissance                                                                                    Exposi)on  

 

 

 CONTENTS  

   

beMerlin  of  Atracsys  –  interac)ve  solu)ons.  

 

 

•   Show   the   ar)s)c  produc)ons   in   Milan   of  that  period.      

     

 

 

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 PLAN  –  Level  4  

   

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 CONTENTS  

   

The  French  king  Louis  XII  first   laid  claim  to  the  duchy   in  1492.  At   that  )me,  Milan  was   defended   by   Swiss  mercenaries.   ARer   the   victory   of  Louis's   successor   Francis   I   over   the   Swiss   at   the   BaPle   of  Marignano,  the   duchy   was   promised   to   the   French   king   Francis   I.   When   the  Habsburg   Charles   V   defeated   Francis   I   at   the   BaPle   of   Pavia   in   1525,  northern  Italy,  including  Milan,  passed  to  the  House  of  Habsburg.  In   1556,   Charles   V   abdicated   in   favour   of   his   son   Philip   II   and   his  brother   Ferdinand   I.   Charles's   Italian   possessions,   including   Milan,  passed  to  Philip  II  and  the  Spanish  line  of  Habsburgs,  while  Ferdinand's  Austrian   line   of   Habsburgs   ruled   the   Holy   Roman   Empire.   The   Great  Plague  of  Milan  in  1629–31  killed  an  es)mated  60,000  people  out  of  a  popula)on   of   130,000.   This   episode   is   considered   one   of   the   last  outbreaks  of  the  centuries-­‐long  pandemic  of  plague  which  began  with  the  Black  Death.  In  1700  the  Spanish  line  of  Habsburgs  was  ex)nguished  with  the  death  of  Charles  II.  ARer  his  death,  the  War  of  the  Spanish  Succession  began  in  1701  with  the  occupa)on  of  all  Spanish  possessions  by  French  troops  backing   the   claim   of   the   French   Philippe   of   Anjou   to   the   Spanish  throne.   In  1706,   the  French  were  defeated   in  Ramillies  and  Turin  and  were  forced  to  yield  northern  Italy  to  the  Austrian  Habsburgs.  In  1713,  the   Treaty   of   Utrecht   formally   confirmed   Austrian   sovereignty   over  most  of  Spain's   Italian  possessions   including  Lombardy  and   its  capital,  Milan.  

Periods  of  French,  Spanish  and  Austrian  domina)on  

 

 

Milan  in  the  17th  century  

 

 

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 CONTENTS  

    Periods  of  French,  Spanish  and  Austrian  domina)on                                                  Exposi)on  

 

 

Portuguese  Language  Museum,  São  Paulo,  Brazil.  

 

 

•   Mul)media   boards  e x p l a i n i n g   t h e  domina)ons   of   the  period  

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 PLAN  –  Level  3  

   

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 CONTENTS  

   

Napoleon   conquered   Lombardy   in   1796,   and  Milan  was   declared   capital   of  the   Cisalpine   Republic.   Later,   he   declared  Milan   capital   of   the   Kingdom   of  Italy   and  was   crowned   in   the   Duomo.   Once  Napoleon's   occupa)on   ended,  the  Congress  of  Vienna  returned  Lombardy,  and  Milan,  along  with  Veneto,  to  Austrian  control   in  1815.  During   this  period,  Milan  became  a  centre  of   lyric  opera.  Here   in  the  1770s  Mozart  had  premiered  three  operas  at   the  Teatro  Regio  Ducal.  Later  La  Scala  became  the  reference  theatre  in  the  world,  with  its  premières  of  Bellini,  Donize8,  Rossini  and  Verdi.  Verdi  himself  is  interred  in  the  Casa  di  Riposo  per  Musicis),  his  present  to  Milan.  In  the  19th  century  other  important  theatres  were  La  Cannobiana  and  the  Teatro  Carcano.  On  March  18,  1848,   the  Milanese  rebelled  against  Austrian  rule,  during   the  so-­‐called   "Five   Days"   (Italian:   Le   Cinque   Giornate),   and   Field   Marshal  Radetzky  was   forced  to  withdraw  from  the  city   temporarily.  However,  aRer  defea)ng  Italian  forces  at  Custoza  on  July  24,  Radetzky  was  able  to  reassert  Austrian  control  over  Milan  and  northern  Italy.  However,  Italian  na)onalists,  championed  by  the  Kingdom  of  Sardinia,  called  for  the  removal  of  Austria  in  the  interest  of  Italian  unifica)on.  Sardinia  and  France  formed  an  alliance  and  defeated   Austria   at   the   BaPle   of   Solferino   in   1859.   Following   this   baPle,  Milan   and   the   rest   of   Lombardy   were   incorporated   into   the   Kingdom   of  Sardinia,   which   soon   gained   control   of   most   of   Italy   and   in   1861   was  rechristened  as  the  Kingdom  of  Italy.  

19th  century    

 

Milanese   patriots   fight   Austrian   troops  during  the  Five  Days.  

 

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 CONTENTS  

   

The   poli)cal   unifica)on   of   Italy   cemented   Milan's   commercial  dominance   over   northern   Italy.   It   also   led   to   a   flurry   of   railway  construc)on   that   made  Milan   the   rail   hub   of   northern   Italy.   Rapid  industrializa)on   put  Milan   at   the   centre   of   Italy's   leading   industrial  region,   though   in   the  1890s  Milan  was  shaken  by   the  Bava-­‐Beccaris  massacre,   a   riot   related   to   a   high   infla)on   rate.   Meanwhile,   as  Milanese   banks   dominated   Italy's   financial   sphere,   the   city   became  the   country's   leading   financial   centre.   Milan's   economic   growth  brought   a   rapid   expansion   in   the   city's   area   and   popula)on   during  the  late  19th  and  early  20th  centuries.  A  great  number  of  grandiose  building  projects  were  undertaken,   for   example   the   construc)on  of  the   great   Galleria   ViPorio   Emanuele   II,   the   San   ViPore   prison,   the  Cimitero  Monumentale  and  the  San  GoPardo  tunnel.  

19th  century    

 

An  image  of  the  Galleria  ViPorio  Emanuele  in  the  fin-­‐de-­‐siecle   period.   It  was   one   of   the   first   buildings   in  Italy   using   iron   and   glass.   Milan   was   by   then   the  most   industrialized  city   in   Italy,  and  boasted  several  factories,   railway   sta)ons,   aquariums   and   spor)ng  facili)es.  

 

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 CONTENTS  

    19th  century                                                                                    Exposi)on  

 

 

Portuguese  Language  Museum,  São  Paulo,  Brazil.  

 

 

•   Mul)media   boards  explaining   Napoleon’s  conquered   of  Milan   and  the  later  austrian  rule.  

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 PLAN  –  Level  3  

   

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19th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

   

The  sound  museum,  Vienna,  Austria.  

 

 

•   Videos   explaining   the  origin   and   the   coverage  of   Milan   dialect   and  teaching   the   visitors   on  how  to  speak  it.  

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 CONTENTS  

   

Great  War  Tables  at  the  Na)onal  World  War  One  Museum,  Kansas  City,  MO,  USA.    

 

 

    19th  century                                                                                    Exposi)on  

 

 

•   Touch   screen   table  e x p l a i n i n g   t h e  unifica)on   of   I ta ly ,  Milan’s   importance   in  the   process   and   its  consequences   to   the  city.  

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19th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

   

The  sound  museum,  Vienna,  Austria.  Virtual  Director  installa)on,  a  game  that  allows  visitors  to  become  an  orchestra's  director.  

 

 

•   Show   the   importance  of   Milan   theaters   by  mul)media   devices   and  offer  the  opportunity  for  the  visitors  to  play  as  an  orchestra  director.      

       

 

 

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19th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

   

Grammy  Museum.  Projectors  use  rear  projec)on  to  highlight  a  U.S.  map  cutout.  Visitors  can  prompt  sound  and  video  files   dis)nct   to   musical   hotspots   around   the   country   by   way   of   the   touch-­‐screens.   Photo   courtesy   Gallagher   &  Associates.  

 

 

•   Show   an   interac)ve  map   of   the   construc)on  of   the   railways,   in   a  ver)cal   projec)on,   also  showing   the   increase   of  Milan’s  popula)on.    

       

 

 

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19th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

Interac)ve   Model   of   Lower  ManhaPan   for  Wall  Street  Rising’s  Downtown  Informa)on  Center  Users   navigate   the   model’s  informa)on  with  a  gyro-­‐mouse.  

 

 

•   Digital   models   showing  a nd   e x p l a i n i n g   t h e  construc)ons   of   the  period    

Short  documentaries  are  projected  onto  the  model’s  table.  

 

 

Projec)on   angles   were   refined   to  mesh   the   anima)on   into   a  seamless  display.  

 

 

Buildings   can   be   highlighted   for  further  informa)on.  

 

 

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 PLAN  –  Level  3  

   

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 CONTENTS  

   In  1919,  Benito  Mussolini  organized   the  Blackshirts,  who   formed   the  core  of  Italy's  Fascist  movement,  in  Milan  and,  in  1922,  the  March  on  Rome   began   from   the   city.   The   popula)on   did   not   try   to   resist   the  dictatorship,   except   some   industrial  workers   and   intellectuals.   But   it  was   in   this   period   that   pompous   works   and   examples   of   innova)ve  architecture  were  built;  the  Central  Sta)on  and  the  Triennale  are  two  of  them.  During   the   Second   World   War   Milan   suffered   severe   damage   from  Bri)sh  and  American  bombing.  Even  though  Italy  quit  the  war  in  1943,  the  Germans  occupied  most  of  Northern  Italy  un)l  1945.  Some  of  the  worst  Allied  bombing  of  Milan  was  in  1944  and  much  of  them  focused  around  Milan's  main  railway  sta)on.   In  1943,  an)-­‐German  resistance  in  occupied   Italy   increased  and   there  was  much  figh)ng   in  Milan.  As  the  war  came  to  an  end,  the  American  1st  Armored  Division  advanced  on   Milan   as   part   of   the   Po   Valley   Campaign.   But   even   before   they  arrived,  members  of  the  Italian  resistance  movement  rose  up  in  open  revolt   in  Milan   and   liberated   the   city.  Nearby,  Mussolini   and   several  members  of  his  Italian  Social  Republic  (Repubblica  Sociale  Italiana,  or  RSI)  were   captured  by   the   resistance  at  Dongo  and  executed.  On  29  April  1945,  the  bodies  of  the  Fascists  were  taken  to  Milan  and  hanged  unceremoniously   upside-­‐down   at   Piazzale   Loreto,   a   major   public  square.  ARer  the  war  the  city  was  the  site  of  a  refugee  camp  for  Jews  fleeing  from  Austria.  During  the  economic  miracle  of   the  1950s  and  1960s  a  large   wave   of   internal   immigra)on,   especially   from   Southern   Italy,  moved  to  Milan  and  the  popula)on  peaked  at  1,723,000  in  1971.  

20th  century  

 

View   of   Piazza   del   Duomo,   Milan   in   the   early   20th  century.  

 

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   During   this   period,   Milan   saw   a   re-­‐construc)on   of   most   of   its  destroyed  buildings   and   factories,   and  was   affected  by   a   rapid   post-­‐war   economic   growth,   called   Il   boom   in   Italy.   The   city   saw   the  construc)on   of   several   innova)ve   and   modernist   buildings   and  skyscrapers,   such   as   the   Torre   Velasca   and   the   Pirelli   Tower.   Milan  was,  however,  in  the  late-­‐1960s  un)l  the  late-­‐1970s  seriously  affected  by  the  Marxist/Leninist/Communist  Italian  group  called  Brigate  Rosse,  or   Red   Brigades,   and   the   city   was   oRen   filled   with   poli)cal  manifesta)ons  and  protests.  A  major  event  of   this  period  of   turmoil,  known  as  the  Years  of  Lead  occurred  in  Milan  on  December  12,  1969,  when   a   bomb   exploded   in   the   Na)onal   Agrarian   Bank   in   the   Piazza  Fontana,  killing  seventeen  people  and  injuring  eighty-­‐eight.  The  popula)on  of  Milan  begun  to  shrink  during  the   late  1970s,  so   in  the  last  30  years  almost  one  third  of  the  total  city  popula)on  moved  to   the   outer   belt   of   new   suburbs   and   small   ci)es   that   grew   around  Milan  proper.  At  the  same  )me  the  city  become  to  aPract  also   increasing  fluxes  of  foreign  immigra)on.  Emblema)c  of  the  new  phenomenon  is  the  quick  and  great  extension  of  a  "Milanese  Chinatown",  a  district   in  the  area  around  Via  Paolo   Sarpi,  Via  Bramante,  Via  Messina  and  Via  Rosmini,  populated  by  Chinese  immigrants  from  Zhejiang,  one  of  today's  most  picturesque  districts  in  the  city.  Milan  is  also  home  to  one-­‐third  of  all  Filipinos   in   Italy,   harbouring   a   sizeable   and   steadily   growing  popula)on  that  numbers  just  over  33,000  with  a  birth  rate  averaging  1000  births  a  year.    

20th  century  

 

The   Pirelli   Tower   under   construc)on,   symbol   of   the  post-­‐war  Italian  economic  miracle.  

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In  the  1980s,  Milan's  industry  began  to  be  extremely  successful.  As  it   became  a  major   exporter   of   tex)les   and   several   clothing   labels  headquartered   in   the   city   began   to   become   interna)onally  renowned  (such  as  Armani,  Versace  and  Dolce  &  Gabbana),  Milan  began   to  be   recognized   interna)onally   as  a  major   fashion   capital,  and   the   tradi)onally   affordable   and   prac)cal,   yet   stylish   and   chic  a8re   produced   by   the   city's   stylists   made   it   a   serious   global  compe)tor,   threatening   Paris'   century-­‐long   status   as   the   world  capital  haute  couture  or  high-­‐fashion.  The  city  also  saw  a  rise  in  the  number   of   interna)onal   tourists,   notably   from   China,   Japan   or  other  Far-­‐Eastern  countries.  This  period  of  prosperity  and  the  new  interna)onal  image  of  the  city  being  a  "capital  of  fashion"  led  many  journalists   to   call   the   metropolis   during   the   period   "Milano   da  bere",  literally  "Milan  to  drink".  In   the  1990s,  Milan  was  badly  affected  by  Tangentopoli,  a   serious  poli)cal   scandal   centered   in   the  Palazzo  delle  Stelline   complex,   in  which   several   poli)cians   and   businessmen   were   tried   for   alleged  corrup)on.   The   city   also   underwent   a   financial   crisis,   and   faced  sluggish   industrial   growth,   compared   to   that   of   the   1950s   and  1980s.  Despite  this,  Milan  ripened  its  image  as  a  fashion  and  design  capital,   with   new   labels   such   as   Miu   Miu   se8ng   up.   By   the  late-­‐1990s,   Milan   regained   some   slight   industrial   and   economic  s)mulus  to  grow.  

20th  century  

 

A  model  displays  an  ou}it  as  part  of  the  Milan  Fashion  Week  in   September   29,   2006.   Photo   Credit:   REUTERS/Stefano  Rellandini  

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20th  century                                                                                    Exposi)on  

 

 

Interac)ve   touch   table   in   the   Grammy  Museum,   LA,   USA.   Four   Digital   projectors   embedded   in   the   ceiling,   then   redirected   by  way   of  installed  mirrors,  bring  the  museum’s  Touch  table  to  life.  Photo  courtesy  Gallagher  &  Associates.  

 

 

 CONTENTS  

   

•   A   touch   interac)ve  table     explaining   the  fascist  movement.  

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20th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

The  Urban  Planning  Museum,  Shangai    

 

 

•   Digital   models   showing  a nd   e x p l a i n i n g   t h e  construc)ons   of   the  period    

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19th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

   

Grammy  Museum.  Projectors  use  rear  projec)on  to  highlight  a  U.S.  map  cutout.  Visitors  can  prompt  sound  and  video  files   dis)nct   to   musical   hotspots   around   the   country   by   way   of   the   touch-­‐screens.   Photo   courtesy   Gallagher   &  Associates.  

 

 

•   Show   an   interac)ve  map  of  the  effects  of  the  Second  World  War  in  the  c i t y ,   e xp l a i n i n g   i n  displays   the   baPles   and  consequences  of  it.    

       

 

 

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20th  century                                                                                    Exposi)on  

 

 

 CONTENTS  

   

Porsche  Museum  –  StuPgart  The  museum  has  some  intriguing  audio  displays.  In  these   you   are   in   a   sound-­‐cone   and   can   hear   the  revving  of  the  engines  of  different  car  models.      

 

 

•   Audio   displays   with  s t a t emen t s   o f   t h e  Second  World  War  

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 CONTENTS  

    20th  century                                                                                    Exposi)on  

 

 

Launch  of  Ross  Lovegrove’s  new  speakers  for  KEF.  The  installa)on,  held  in  a  chapel  at  Milan’s  Science  and  Technology  Museum,  featured  a  pair  of  Lovegroves  Muon  speakers  mounted  on  a  floor  containing  a  matrix  of  LEDs,  which  displayed  a  moving  paPern  that  responded  to  the  music.      

 

•   Map   showing   the  immigra)on   to   Milan   in  the  floor  

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 CONTENTS  

    20th  century                                                                                    Exposi)on  

 

 

Museum  of  Croydon,  UK  

 

 

•   Mul)media   boards  explaining  the  poli)c  and  economic   role   of   Milan  in  the  world.  

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 PLAN  –  Level  2  

   

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REFERENCES  

   

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REFERENCES  

   

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REFERENCES  

   

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REFERENCES  

   

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East  Façade  

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Model  

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Model  

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Model  

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Model  

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Model  

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Model  

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Model