How Hirst’s spin paintings deepened Tate Kids engagement and reach from preschool to pre-teens.

Mar Dixon @mardixon @kidsinmuseums Sharna Jackson @sharnajackson @tate_kids

Head of Digital Transformation, Tate

“We view digital community activity as fundamental to achieving the organisation’s mission of engaging audiences with art.”

Tate  Digital  Strategy  2013-­‐15:  Digital  as  Dimension  of  Everything  

John Stack @stacker

Meanwhile, on Twitter…

Charlotte is going to have to wait to see the Damien Hirst Exhibition @Tate  

Happy Charlotte.

A competition with Kids Company

I asked Charlotte to live tweet the event.

Fan >>> Advocate

Happy Charlotte.

What if the followers didn’t like it?

What if she said something wrong?

What if someone ‘trolled’ her?

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/mardixon.com/tate_kids/#hirstspinpainting Page�1�of�11

Lessons and recommendations

•  Be brave and relinquish control of your brand •  Find a route in for kids to be involved in your

wider programme •  Be open to their findings •  Don’t ‘edit’ their responses •  Embrace diverse voices from outside your

organisation •  Talk to kids/teens and listen to their wants •  Challenge yourself to find solutions