museum marketing
TRANSCRIPT
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
10 Tips To Improve Your Marketing And
Attract More Visitors Presenter
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
1. Do A Marketing Check Up/Evaluation
What tools do you have in your marketing Tool Box?
When was the last time you stepped outside the norms of your museum culture?
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2. Set Objectives/Goals Start with your end goal in mind
Increase visitors, Awareness, increase revenue through temporary
exhibitions
Lay out your STRATEGY
Implement your TACTICS
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3. Why Should People Visit Your Museum?
What do you want your museum to me most known for?
What makes you stand-out?
Are the benefits/reason for visiting clearly/boldly stated in all your marketing materials?
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
4. Develop a Profileof Your Visitors
How well do you know your audience?
Who are your target markets
Local, provincial, national, international, gender, age, socio economic factors
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
5. Build An E-mail Database
Do you have a strategy to capture thee-mail addresses of your visitors?
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6. Online Marketing WEBSITE: Does it have a strategy to capture
e-mail addresses of your visitors?
Are you doing link exchanges to linkwith other organizations, community groups businesses?
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6. Online Marketing Is your website Interactive with video and
audio, opportunity for feedback from visitors
Are you doing link exchanges to linkwith other websites such as tourist boards, community attractions, community groups?
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6. Online Marketing E-MAIL NEWSLETTERS: monthly to your
e-mail list
Use commercial e-mail marketing software (Benchmarkemail, Constant Contact, Aweber
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
7. Social Media Facebook Fan Pages, YouTube, Pinterest,
Focus on 1-4social media sites
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8. Form Alliances Ads in company newsletters, banner ads at
company websites, “ride alongs”,Joint advertising
Distribute your brochures/leaflets, Postcards to other offices - i.e. Dental offices
Museum Passport like/coupon book that includes all the museums - window displays with Posters
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
9. Press Releases/PR Do you have an email database of all media
outlets?
- News editors, column writers, editors, journalists, photographers and cameramen working for the local media
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
10. Must Have A Marketing Plan
Include a marketing calendar- To do list of all your marketing
activities
Integrate all your marketing
TACTICS into STRATEGIC PLAN