musefind - pitch deck may 2015
TRANSCRIPT
![Page 1: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/1.jpg)
Platform to connect brands to market through
social media influencers
![Page 2: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/2.jpg)
Traction Milestones
• 12/14 Team starts working on Musefind
• 2/15 Launch of Alpha product on Instagram, first paying customers
• 4/15 170,000+ Instagram Influencers acquired into
Musefind’s network
• 5/15 Grows to 15 paying brand customers, providing over 60+ sponsorship opportunities
• 6/15 Launch of Beta product
• 6/15 First seed investment from NYC investors
![Page 3: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/3.jpg)
Market Opportunity - Size E-commerce 2014: $1.4 trillion
Worldwide social media advertising 2015: $24 billion
Customers
• Online stores [both own brand product or curated resellers] – Marketing is managed
by the owner
• Online stores [large retail companies w/ wholesale presence] – Marketing is managed by social media/marketer
• PR, Marketing, Digital Ad agencies
![Page 4: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/4.jpg)
The Problem
Finding, contacting and ‘how to’ work with bloggers is a
long, painful process.
![Page 5: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/5.jpg)
Current Solutions Substitutes include
• Hours Googling bloggers
• Paying $$$ for a marketing agency to do the
headhunting
• Endless email chains and failed pitches to bloggers
• Lack of tools to set up & manage campaigns
It's a huge waste of precious time and money.
![Page 6: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/6.jpg)
Musefind: the solution HOW IT WORKS
Easy to use simple system that works.
We’ll show you the ins & outs through
our ‘brand personality’
questionnaire.
Set a comfortable budget. See real
results, work bigger & better in the
future.
Select the right bloggers who will be the best fit for
your brand*.
Get real tangible sales, brand
value. No fluff.
*Future development of Musefind will further curate & help pick the right bloggers via style smart algorithm
![Page 7: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/7.jpg)
Musefind: Product Roadmap
![Page 8: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/8.jpg)
Revenue Model
$-‐
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016 2017
Average Revenue Per Campaign
Average Revenue per Campaign
Average Revenue for Self-‐Serve Campaign Management (60 % of sales)
Average Revenue for Concierge Campaign Management (10 % of sales)
Average Revenue for Premium Analy@cs (30 % of sales)
![Page 9: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/9.jpg)
Marketing & Growth Strategy
![Page 10: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/10.jpg)
Team - Advisors
Andry Tanusdjaja Strategist, finance savvy, keen learner and hustler. Born capitalist at heart. CPA, CA with honors.
Jennifer Y. Li Tech startup entrepreneur. 5+ years in e-commerce & blogger experience. Hustler, Canadian Army Reserves Soldier, Bachelor Degree in Industrial Design. Designed for Lady Gaga & Michelle Phan.
Stephen Shen Senior developer in web, mobile applications, server side engineer. Loves complex algorithms and simplifying for practical applications.
Keith Ippel
Bonnie F. Wong
Nancy Chapman
![Page 11: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/11.jpg)
Financials Total Revenue
-‐
5
10
15
20
25
30
35
40
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016 2017
Millions
![Page 12: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/12.jpg)
Direct Compe<tors included: Reelio, Revfluence, Hashtag Paid, Brandbacker, Instabrand, Famebit, Fohrcard Indirect Compe<tors included: Marke@ng agencies, PR companies.
Competition
![Page 13: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/13.jpg)
Appendix
![Page 14: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/14.jpg)
3 Year Financials 2015 2016 2017 Revenues Self-‐Serve Campaign Management 2,466,000 18,804,201 62,458,270 Concierge Campaign Management 542,620 3,134,033 10,409,712 Premium Analy@cs Subscrip@on 1,233,000 9,402,100 31,229,135 Total Revenue 4,241,620 31,340,334 104,097,117 Growth Rate 639% 232% Cost of Goods Sold (Compensa<on for Influencers) Self-‐Serve Campaign Management (10 % Margin) 2,219,400 16,923,781 56,212,443 Concierge (25 % Margin) 406,965 2,350,525 7,807,284 Premium Analy@cs (90 % Margin) 123,300 940,210 3,122,913 Total Cost of Goods Sold 2,749,665 20,214,516 67,142,640 Opera<ng Expenses Salaries 200,000 750,000 2,187,500 Brand Acquisi@on Cost 1,244,444 1,866,667 3,966,667 Other Marke@ng Cost 5,000 25,000 50,000 Admin (Office Rental, Hos@ngs, Legal, etc) 10,000 50,000 70,000 Total Opera<ng Expenses 1,459,444 2,691,667 6,274,167 EBITDA 32,511 8,434,152 30,680,310 Growth Rate 25843% 264% Head Count 6 15 25 Life@me Value of Customer $35,000 $68,750 $107,143 Brand Acquisi@on Cost (incl. Marke@ng Cost) $77.78 $93.33 $116.67
![Page 15: Musefind - Pitch Deck May 2015](https://reader034.vdocuments.us/reader034/viewer/2022042716/55c5f6a9bb61eb51398b4734/html5/thumbnails/15.jpg)
Questions? Let’s connect at [email protected]