Who Are We?

We are two undergraduates from Lincoln University. Rebecca

is a third year student studying a degree in BA(Hons)

Journalism, Charlie is a third year student studying a degree in

BA(Hons) Advertising & Marketing.

Since studying together we have formed a strong professional

relationship on collaborative projects ranging from marketing

material for large multinational companies to our local student

magazine. Both coming from highly differentiated academic

backgrounds we still managed to find our common ground, a

zealous passion for creativity in our fields, which acts as a key

driver for our collaborative projects.

Within this portfolio we aim to showcase our talents in both

copy writing and art direction, illustrated across several

projects.

We hope you will find our work of interest and we look

forward to hearing your responses.

Projects

Project A: Saudi Aramco Oils

The Project: To develop a theme and create material for a leadership

event being held at Saudi Aramco, Saudi Arabia. The event was for the

leadership centre based on the gulf coast oil refinery, Ras Tanura. These

team members come from across the world and are responsible for

instilling the strategic management and leadership development that is

taught throughout the world‟s largest oil company.

The thesis was to help coordinate a theme for the keynote speaker as to

how branding and social media help and effect leadership. From here,

Rebecca established the title „lifting the lid on leadership- inside the brand

of an organisation. ‟ The company‟s main prerogative was to create a

front cover on a pamphlet for the event that would entice people to

attend. By using words such as „lifting‟ and „inside‟ Rebecca felt it would

increase curiosity as to what would be revealed if they did attend.

The leadership centre is a fairly new organisation within the company. The

concept for the event was to summarise new beginnings and to celebrate

its success. Therefore, an idea of collecting famous quotes came to

mind. Those in the business of leadership often have quotes of other

leaders that they live by or have as role models. As the company also

wanted the event to focus on being reflective of the work they had done

so far and also the future of what is yet to be achieved by them, We

thought it would be interesting to get quotes from the leaders about how

they felt when they started, what they think in the present and what they

hope for the future. These quotes were turned into large banners that

hung across the tent being used for the event. Rebecca also asked each

leader for their personal and favourite quotes. These were then placed on

table placemats for each person to keep as a memoir.

Through feedback from Charlie back in the UK, we put our thoughts

together and came up with a design concept. Charlie arranged the front

cover with Rebecca‟s words over the top. Charlie suggested the semiotic

message of the colours was really important as to how the event comes

across, so suggest the use of blue, yellows and grays; all bold and strong

colours to define the idea of starting something new, without an in

balance of feminism or masculinity. Statistically the most feminine colour

is actually yellow, not pink based on colour theory research. The back

cover of quotes should be the same colours used on the front. , for a

theme of consistency and clarification of the internal message.

For the back of the invitation pamphlet, the quotes from the leaders were

put together in a variety of styles, as a taste of what would come at the

event.

Rebecca then wrote a script for the leadership director, including how to

manoeuvre effectively around the room etc. She then also gave input to

the keynote speaker, through her own knowledge and thoughts gave him

ideas on his topic, as to how social media could help their leadership

strategies and how the use of television media and outlets such as twitter

and Facebook could help establish their inner brand for the rest of the

company.

The event was held on the 19th

January 2011 and my work was used down

to each detail. This was particularly exciting as members akin to the royal

Arabian family were in attendance.

Below is a direct quote from the organization, addressed to Rebecca:

Project A: Saudi Aramco Oils- Designs

Project B: Bullet Magazine

Who we are: Official University of Lincoln Student‟s Union Publication

What we do: Cover local and national events relating to a student and

local audience.

When: We are printed monthly and update daily on Facebook, Twitter

and our website

Why: To keep our students up to date on what is going on across

University as well as around our local community.

Each year a new editorial team is given the opportunity to work at Bullet.

We took on the roles as editor in chief (Rebecca) and Online Editor

(Charlie) in order to turn the publication around and create something

new. Since we took over and created our first edition and web uploading

in August; statistics for the magazine have gone from a few hundred

cumulatively, to thousands.

Another thing lagging previous to our editorial takeover was the use of

Facebook and twitter. We felt these were of as much value as our online

presence, in particular dealing with students. We had regular meetings as

to how we could best create awareness of our social pages. We decided

to upload content not only to the website, but also to Facebook at the

same time. Making use of status updates, we have encouraged people to

interact with our content and create debate with news and features. This

creates communication between us and our audience in order to establish

what they like and don‟t like or what they would like to see. This has

proven to be successful and again, our audience participation has

increased. Our website and tweets are followed by our local newspaper,

the Lincolnshire echo and also student beans, one of the largest student

websites in the UK, which shows that we are targeting correctly, and our

success is been recognised by other figures in the market. In order to

further advance ourselves and push further than print, this year we

conceptualised an idea to create „Bullet TV. ‟ Bullet TV brings to life the

content of the magazine with a team of over 25 people. This has been

integrated within the website in order to create a multi-platform and more

interactive internet presence. One of our largest online campaigns was

reporting on the recent student protests in London, Bullet media reported

live through TV reporting, as well as reporting on the spot feedback to our

team back in Lincoln, who Facebook updated and uploaded content onto

the website continuously throughout the day for live updates. We are

currently working on this concept again for our upcoming Student Union

election announcements in which we aim to stream live.

Understanding that we need to further create a technological stance with

Bullet we also came up with the idea of an Iphone/ pad app. A staff

member of the Student Union put this together. This has made access to

our website easier and quicker for Smartphone users- the majority of

students at our University. Through research this was found to be

extremely successful within our target audience.

Our links to our pages are below:

Bullet Online: http: / / www. bulletonline. org/

Twitter: http: / / twitter. com/ #! / BulletMagazine

Below are examples of our social media and online presence, supported

by statistical figures:

Projects

…In Progress

Project C: University Campus Elections

We are currently working on the election campaigns for the new Student

Union officers. Here, Charlie is creating posters and campaign

advertisements for the elections and one of the candidates. Rebecca is

currently helping to script and also interview the candidates. This is an on-

going process throughout March.

We have worked together on an integrated strategy to make sure all visual

and written communication is complementary to each other. We shall be

working on updating, commenting on and marketing the elections as one

of our tasks for Bullet Media. This will include on-going advertising, creating

an online social media presence for quicker information on the

campaigns, including live updates on the night of election announcements.

We also came up with the idea of creating a barcode on the posters, in

which Smartphone‟s can scan across and instantly gain access to the

candidate‟s social media pages and website.

Below are preliminary designs for the posters, and promo leaflets:

Project D: Personal Team Projects “Spread”

Alongside our work and degrees, we have also started to conceptualize our

own blog website.

Although in initial starting process, here we aim to play to our strengths

and have founded a space for personal writing and creative work in order

to further our skills. Rebecca will be responsible for journalistic content and

Charlie for the colloquial writing and branding and marketing material.

As we both live and breathe our interests in writing and design, this is an

ideal productive outlet for us to work on not only building our personal

strengths, but also solidifying our work as a team.

We believe this will also be productive and fulfilling tasks for post-graduation

and long term gain.

Below are some images for our initial barding strategy:

We chose the name

“Spread” for our magazine,

to play on colloquial

terminology used within our

target market ( 18- 25‟s-

Students) . Such as spread

the gossip etc.

We metaphorically

symbolised this with a toast

been spread with butter,

also an iconic image of

stereotypical student diet,

subliminally reinforcing core

trends and values of the

target group.

The sub section headers

shown also are seen to be

consistent with this brand

image and theme.

The main aim of the

magazine would be to take

a satirical but honest look

at student life through the

eyes of two people who‟ve

experienced it all before.

Two graduates, us.

Project E: The AAC (Alternative Art College)

We were approached by a fellow student at the University of Lincoln, Paul

Stewart, a Fine Art Student in late March 2011 to help him with brand

development and marketing for his new project The Alternative Art College

(AAC) .

The AAC was a concept set up by Paul to, in his own words:

“Create a non-profit education facility; to show that you don’t need to pay

large sums of money to gain an understanding of a topic. Let’s show that Knowledge is priceless and what can be achieved and sustained on a shoe

– string budget compared to the over – priced education facilities. ”

Our role in the setting up of the AAC is to create a brand concept for Paul

and help establish an online presence via Issuu Publishing, Twitter, Facebook and LinkedIn through this we aim to minimise costs during the

establishment process by avoiding heavy print costs.

The infancy of our involvement in this project, namely 2 days (as of 16/ 3/ 2011) means our evidence of work is minimal at this moment in time,

however shown below is our preliminary draft for an online magazine

cover concept.

This project proves to be a promising one if the nail is hit on the head as

Paul has already attracted local press interest as well as national government.

The Serious

Stuff…

Our CV‟s

Rebecca

CURRICULUM VITAE

Rebecca Poynton - Murray

54 Charlesworth House, Ruston Way, Lincoln, UK, LN6 7BL

Tel: 07837 484851 Email: rebpm@yahoo.com

Nationality: British & Canadian (Dual).

________________________________________________________________________

WHY AM I PRESENTING THIS CV FOR YOUR PERUSAL?

I am passionate about media and influencing others positively. I have lived in three countries and

travelled extensively. I am a forward thinking and a self – starter who is confident and welcomes

challenging opportunities. I am creative, well organised, disciplined and possess excellent

interpersonal communication skills. Hard work and Continuous Learning are two of my key values. I

submit my personal and professional details to you as a means of providing you with some

background knowledge and a thumbnail sketch of my experiences.

EDUCATION

B.A. (Hons) in Journalism (2008 – Present) Lincoln University

A Levels (2005 – 2007) King George the Fifth College

A Level Qualifications achieved:

English Literature

English Language

Classical Civilisation GCSE - High School (2000 – 2005) Greenbank High School

GCSE Qualifications achieved:

Media, English literature, English language

Religious education, Spanish, French

Science, Maths, History

Internship 2010 – Present Lincoln Universities Bullet Magazine and

multi-platform media (Print, Radio & TV).

Current Editor in Chief

Duties Include: web address: www.bulletonline.org

In charge of a large team of editors, sub editors, online editors, section editors and contributors

Heads up a Television production crew of bullet, organising live interviews, educational packages and entertainment pieces.

Responsible for overall direction and content

In charge of a large budget and advertising slots

Solely Responsible for organisation, communication and board meetings

Held numerous power point presentations for the magazine and spoke to students on working within the print industry

Headed numerous stands at fayres to promote readership and contribution

In charge of a publication with a readership of thousands from students to the local community, branching to national.

Constructed business relationships with top brands house of fraser and Toni and Guy for input into my fashion pages

Accolades from ‘ones to watch’ a journalism talent search website and offers from Microsoft for column space

Turned around a website receiving ratings from the hundreds to hundreds a day and thousands per month. Creatively turned around a publication that was no competition to a competitive first rate

student voice.

Created six magazines and a daily updated website

Attended conferences for student media, including amnesty international and NUS conference in order to create awareness of global issues through Bullet magazine content

Attended numerous student fee campaigns including London on behalf of broadcasting the outcomes

Have produced breaking news stories that directly concerned my student community, including university expenditure and building closures.

Interviewed my own team and is solely responsible for the interview process regarding all team members

Responsible for live streaming of student elections for union candidates. This involved following the campaigns of potential candidates, streaming their vetoes and tracking their progress up until voting day.

Apprenticeship Experience

December – January 2011 Saudi Aramco Oil Company

Dhahran, Saudi Arabia

Duties Included:

Design and Event Management of major management event

Reference

In December 2010, I had the pleasure of getting to know Rebecca Poynton-Murray while she interned

within Saudi Aramco’s Leadership Centre in Ras Tanura, Saudi Arabia. Rebecca was assigned to a

planning team tasked with designing and implementing a Corporate division – wide professional

symposium. As of 4 team members, Rebecca’s responsibilities included: development of a business

event theme, selection of a keynote speaker, marketing strategy including event notification along

with the development and printing of all poster materials.

Rebecca displayed strong interpersonal and written communication skills while assigned to the

project. This level of professionalism coupled with her creative ability, attention to detail and positive

team dynamics contributed to a very successful outcome for the project. In summary, I highly

recommend Rebecca for any position or endeavour that she may seek to pursue in the future.

Michael R. Larsen, Administrator

Leadership Development Division, Saudi Aramco Oil Company

August 2010 Hollyoaks soap opera (Channel Four)

Duties Included:

Worked alongside the design crew. Set up stages and props for scenes on all day shoots

Travelled to location and assisted on creating platforms for on the day scenes

Helped as a runner for wardrobe

April 2008 Forum for European Journalism (FEJS) Conference

Organiser for the students

Duties Included:

Organising hospitality for European citizens

Setting up speech sessions with leading companies on Journalistic topics

Planning social events throughout Lincoln for the group

Raising money for event sponsorship through local companies

Currently setting up a women’s magazine for Lincoln University students

January – August 2006 Ormskirk Hospital Radio (UK)

Duties Included: On-Air DJ

2001 – 2004 88.9 Shine FM (Radio) Calgary, Canada

Duties included: Member of the commercial promotions team,

and On-Air DJ

EMPLOYMENT HISTORY

June – August 2010 Bailgate Tea rooms (Lincoln)

Supervisor

Duties Included:

Leading a team of waiting and kitchen staff

Creating instructions and manuals of good customer service rules to follow and how to do the job to a high standard.

Working dedicate hours from 5am onwards

Had excellent customer service with customers

April 2008 – June 2008 Caffé Nero

Barista

Duties included:

Customer service training

Barrister training

Till trained

Stock checks

Stock Promotion

October 2007 – April 2008 LA Fitness (Southport)

Front Desk Receptionist

Duties included-

Member relationship management

Administration functions such as greeting members, answering calls, handling mail, updating computer database and booking appointments

Handling direct debit accounts and membership payments

Banking and cash handling

Promotion of stock and memberships including creating promotional displays

Opening up and closing the gym

Working with Legend system

Organising the reception area

Supervising member events

February 2007 – June 2007 Claire’s Accessories

Sales Assistant

Duties included-

Customer Service

Banking

Key holder

Ear Piercing (certified)

Cash Handling

Till Trained

Stock Taking

3rd key assistant

Planogram refurbishment

Worked in Various locations when needed

Awards/Recognition:

Winner 4 consecutive weeks of most units sold per customer

Most PWP’s (till items)

Most money taken in the till on variety of working days

INTERESTS/LEISURE – Member of dance group, Reading, Travelling

FAVOURITES

City: New York City

Walks: The Lake District (UK)

Film: It’s A Wonderful Life

Food: Gelato anywhere along the Amalfi Coast or Sicily in Italy

Music: The Eagles

Book: “If You Want To Walk On Water, You’ve Got To Get Out Of The Boat” by John Ortberg

Passion: Developing Leaders

REFERENCES

Available upon request

Charlie

Charlie Philip Marples

Mobile: 07530937768/ Email: Charlie_03@hotmail.co.uk

DOB: 26/05/1989

Personal Profile

An ambitious Marketing Student, with a strong background in advertising theory and creative skills. Also highly experienced in both Magazine and the Sales sector.

Skills

Advanced presentation based skills. Strong computer skills including the use of Microsoft Office, Adobe Photoshop, Indesign and llustrator packages. Familiar with several database systems.

Recent Achievements

Designed artwork for internal marketing material for Saudi Aramco, the world’s largest oil firm.

Designing marketing material such as brochures/leaflets for business to business distribution for a local leadership consultancy, Outstand.

Been commissioned as online editor of Lincoln’s local student magazine, Bullet, also writing content for online publication via the medium of colloquial and common interest blogs.

The construction of a full Marketing Plan and Research Plan for Mindful Mama, a local antenatal and hypnotherapy clinic.

Been commissioned by The Linc, Student Newspaper to design a A5 press advertisement for a local Costa Coffee branch

Helping in the design and publication of promotional material for try-outs of The Lincoln Jets Cheerleading Squad (ULJ) during the 2009-2010 seasons.

Worked as an Advertising Editor with Twisted Magazine, launched By Gina Davies in September 2009. Which lead to my transition to The Linc, as the magazine was taken over by the Publication.

Employment

October 2010- Present Online Editor & Contributor- ULSU Bullet Magazine

Main Duties

Creating colloquial blogs for online publication Publishing articles via wordpress software for the online magazine hitting 500+ reads per

day, and a readership of over 200,000 students and local bodies. Managing and analysing viewing figures and targeting methods Promoting the magazine through social media such as Facebook and Twitter

July 2010- Present Design Assistant- Outstand Leadership Consultancy

Main Duties

Conceptualizing and creating creative marketing material for business to business promotion Secondary research into potential users to determine targeting strategies of the material

November 2009 – March 2010- Marketing Assistant- Mindful Mama Antenatal Therapy

Main Duties

Creating a marketing plan for new product development and company promotion.

Developing a research plan for several focus groups into the affect of antenatal therapy on the quality of birth and the impact on parent child relationships and brand and service perception of antenatal therapy in various contemporary demographic groups.

Creating marketing material to advertise for focus group recruitment

October 2009 – Present- Print Advertising Deputy- The Linc

Main duties

Working as a deputy to the head of advertising on a magazine and newspaper publication, with a readership of 18,000 on online views alone.

Task include creative work developing adverts for companies who wished to advertise but did not inhabit design facilities themselves, this lead to development of an advertisement for Costa Coffee.

Recruiting advertisers for future publications and online banner ad’s

Creating a Media Pack for recruiting advertisers

Delegating workloads to advertising assistants.

Interests

Member of ULJ Lincoln jets cheerleaders a competing co-ed Cheerleading squad, who achieved the title of national champions in 2010.

Photo editing and Street art

Currently undertaking a personal research project on the social effects on brands with the use of ambient media

Education

Currently studying for BA (Hons) Degree in Advertising & Marketing, Graduating September 2011

A Levels in: Product Design, English Literature and Sociology

AS Levels in: Business Studies and General Studies

GCSE in 9 subjects, including English Language, Maths and Double Science

Charlie Marples

Flat 2a Avondale St.

Lincoln

LN2 5BL

(References available on request.)