murphy chap 1
TRANSCRIPT
COMSATS Institute of Information Technology, Wah Campus.
Business Communication
Course Coordinator:
Ayyaz Qadeer
Lecture:
Effective Communication in Business
Effective Communication in Business
1. Importance and Benefits of Effective Communication
Ancient Heritage for Communication Principles
‘Lifeblood’ of Every Organization Benefits of Effective Communication in
your Career Challenge of Communication in Global
Market
1. Importance and Benefits of Effective Communication
1. Ancient Heritage for Communication
Ancient Greece, Rome & East Significance of Oral and Written Communication Who will discuss the role of effective
communication in Ancient India???2. Lifeblood of Every Organization
Internal Communication Downward Upward Horizontal
External Communication Overall Communication Costs
1. Importance and Benefits of Effective Communication
3. Benefits of Effective Communication in Your Career
A Valuable job requirement See here
Who will bring the 5 ads. requiring the good communication skill???
An essential for promotion See figure 1.1 in ‘Effective Business
Communication’ p. 9
4. Challenge of Communication in the Global Market
4. Developing the right attitude5. Preparing adequacy6. Becoming flexible
2. Components of Communication
1. Context Country & Culture Organization External Stimuli Internal Stimuli
2. Sender-Encoder Encode the symbols
3. Message 5 W’s and 1 H
2. Components of Communication
4. Medium Oral or Written
Oral1. Immediate feedback2. Shorter sentence; shorter words3. Conversational4. Focus on interpersonal relations5. Prompt action6. Less detailed technical
information7. More personal pronouns8. More colloquial language9. Simpler constructions10. More imperative, interrogative,
and exclamatory sentences
Written1. Delayed feedback2. Longer sentences; longer words3. More formal4. Focus on content5. Delayed action6. More detailed technical
information7. Fewer personal pronouns8. More complex constructions9. Useful for permanent record;
detailed documentations10. Possibility of review
2. Components of Communication
4. Medium Oral or Written Inside your organization Outside your organization
5. Receiver-Decoder6. Feedback
See figure 1.3 in ‘Effective Business Communication’ p. 14Click here to see Checklist 1.1
3. Concepts and Problems of Communication
1. Conventions of Meanings Miscommunicated Instructions
Bimonthly Tenement Table
Reaction to Denotations, Connotations, and Euphemisms
Denotations Connotations Euphemisms
2. Perception of Reality Abstracting
Necessary Slanted statements
Inferring Necessary, Desirable Risk of Inferences
3. Concepts and Problems of Communication
3. Values, Attitudes, and Opinions
Favourable or Unfavourable Information Inadequate or Incorrect Information Closed Minds Sender’s Credibility Other Circumstances Affecting Attitude
See Checklist 1.2
4. Nonverbal Communication
1. Appearance
Effect on Written Messages Effect on Oral Messages
Personal appearance Appearance of surroundings
2. Body Language Facial Expressions Gestures, Postures, and Movements Smell and Touch Voice and Sounds
4. Nonverbal Communication
3. Silence, Time, and Space
Silence Time Space
Checklist 1.1Components of Communication
1. Context Have you considered the cultural and organizational
conventions concerning the environment of your message?
Have you thought about the specific reasons for and objectives of your message?
2. Sender-Encoder Recognize that internal attitudes can influence your
message. Realize that the words you use reveal something
about you.
3. Message Is central purpose clear? Is thought given to both verbal and nonverbal
elements of communication?
Checklist 1.1Components of Communication
4. Medium Ask yourself: which medium should I use? The more
urgent suggests oral; the less urgent suggests written
5. Receiver-Decoder Are you, as the sender, aware of the attitudes and
perceptions of your receiver? Are there physical, emotional, mental, or cultural
factors in the receiver which could affect your message?
6. Feedback Have you allowed for feedback to your message? Have you been precise about when you desire the
feedback?
Checklist 1.2
Aids in Overcoming Communication Problems
1. Meanings Choose, if possible, the denotative words over the
connotative word. Through audience analysis, select the term with which
the audience has had the most experience and understanding.
2. Perception of Reality Be sure to provide sufficient information. Be careful with allness terms; not all people will agree. Choose wisely when inferring; enough data must be used
to draw a valid conclusion.
3. Values and Opinions Realize that some audiences do not desire information
which is at odds with their own biases and limited information.
Spend sufficient time on collecting information which is valid and credible