of activities that attracted children and adults alike.

From 5pm to 8pm, visitors were engulfed by a festive atmosphere that transformed the arena into an outdoor

NEWSMuriya

The two-month old Muriya Facebook page has received an outstanding response from the social network in Oman, UAE, Kuwait and Saudi Arabia. It was initiated on the 11th of April and in a week’s time saw 2000 likes.

Today it has over 20,000 fans. The number of people who have viewed its posts regarding its project Jebel Sifah is around 1,145,084 with 1,164,501 of people telling ‘stories’, 58,558 people saw the content after a friend shared a ‘story’ about it.

A “Like and Win” campaign was run on facebook and five winners were awarded “Two nights stay for two at the Sifawy boutique hotel including breakfast”. The campaign has received 1800 registrations.

Join us on facebook at Muriya Oman and stay connected to know what’s happening.

Salalah Beach FIeSTa enThrallS localS

ExtraMuriya appoints new CEO

Business NewsFeatures

Entertainment

July 2013 Official Newspaper of Muriya Tourism Development www.muriya.om Issue 02

A unique investment opportunity with the Andermatt project was showcased in the Muriya offices on the 27th of May. Christof Birkhofer, head of real estate Andermatt, oriented the guests with a presentation to showcase the apartments at Andermatt

Salalah Beach marina plaza was packed with over 2000 guests who witnessed the first time ever Carnival in Salalah on the 25th May. Dancers, stilt walkers, jugglers, unicyclists, gaming booths... the venue was teeming with an array

MORE INSIDE

fiesta of non-stop entertainment. A number of spectacular shows were held, of which Aladdin and the slinky show were firm favorites with the crowd. The entrance to this evening of entertainment was free with food

anDerMaTT SWISS alPS In MUScaT

We are very interested in receiving your comments, suggestions and questions regarding the contents of our newspaper. Pls write to us at info@muriya.om

MuRIya’Sfacebook SuccESS

STORy

Swiss Alps.

Andermatt Swiss Alps is an integrated year-round holiday destination that is currently in development in the heart of the Swiss Alps. The project includes six 4 and 5 star hotels,

WaTeR TaXI SeRVIceS

aVaILabLe To JebeL SIfaHCall 24 749 111

and drink stalls reasonably priced for carnival enthusiasts. One of the key attractions during the carnival was the mini cruises that took visitors on an enchanting trip through the first man-made lagoons in Salalah.

490 apartments in 42 buildings, about 25 villas, 1,970 parking spaces, 35,000 m2 of commercial space, a indoor swimming pool, conference facilities for 600 delegates and an 18-hole golf course. The ski area between Andermatt and Sedrun will be merged during preparation, so that the facilities and pistes are modernized and combined.

Andermatt Swiss Alps is a subsidiary of Orascom Development Holding AG. It is responsible for the development, planning, implementation and operation of the newly integrated holiday resort in the Swiss mountain village of Andermatt.

2 BDR, prime marina apartment in Jebel Sifah with access to a balcony

and roof terrace. Two bathrooms and an open kitchen plan.Call +968 965 032 52

Easy payment plans available

hoT ProPerTYFor Sale

reaDY To

MoVe In

See more pictures INenTerTaInMenT

section

Our seafood makes a splash

Hamza Selim has been appointed to the position of Chief Executive Officer, Muriya. In his new role, Mr. Selim will spearhead growth plans and be responsible for the overall management of upcoming destinations Jebel Sifah

el Gouna and Taba heights nominated in the 2013 World Travel awards

INeXTra

and Salalah Beach as well as other d e v e l o p m e n t projects in the pipeline.

Since he joined Orascom in 2005, Selim has c o n s i s t e n t l y delivered results and has been instrumental in driving the business forward. In his previous position as Chief Destination M a n a g e m e n t Officer, he was c o m p l e t e l y responsible for El Gouna, a project that has been exemplary in every way possible.

Mr. Selim comes from a hospitality background and holds a BS in Business Administration. He worked with Hyatt International for 27 years travelling

far and wide and holding prominent positions in the UAE, KSA, Morocco and Egypt. He also served as Regional Director of Marketing, in-charge of the Gulf countries as well as the Area Trainer responsible for Europe, Africa and the Middle East. While serving as the General Manager for Hyatt Regency’s Taba Heights property in El Gouna, he was offered the position of Managing Director for the destination by Samih Sawiris, CEO and Chairman of OHD. The job was a dual combination of asset management and achieving profitability. His experience and strong background in property marketing as well as his exemplary vision put Orascom’s flagship development, El Gouna, on the map as a model destination.

His latest assignment with Muriya underlines the Group’s intention to expand its operations in Oman in the next couple of years. He will be responsible for Muriya’s operations and creating destinations that will attract people from the GCC and other parts of the world that will, on a larger scale, increase investment in the country and re-enforce Oman’s position as a tourist destination.

On Mr. Selim’s appointment, Gerhard Niesslein, Chief Executive Officer Orascom Development stated, “Hamza will orchestrate and spearhead our ambitious growth plans for Muriya as well as ensure effective optimisation of resources and sound revenue management. Over the last eight years with Orascom, Hamza has developed a highly productive team that effectively managed a complex and diversified operation around the clock and created a sustainable point of attraction, which set the example for other destinations to follow. I am confident that he will create another success story in Oman.”

Hamza Selim said, “I am privileged to lead Muriya and appreciate the strong foundations laid by my predecessors and the team who have worked together to develop the company it is today. Muriya is an innovative and visionary organisation – values that we will always continue to uphold. I look forward to working out the roadmap with the Muriya team on strategic objectives and tactical plans for the coming months. Oman is a beautiful country and we look forward to creating landmark destinations that will be the pride of the country.”

Celebrating 20 years of success in being the most prestigious recognition in the world of tourism, the World Travel Awards nominates Orascom Development’s pride and Joy: El Gouna, as Africa’s Leading destination, and Taba Heights, as Africa’s leading beach destination, to compete with over 30 destinations from Africa. Considered the Oscars of the travel industry, The World Travel Awards announces its winners according to votes casted by the public. This is your chance to take part in making tourism history with your votes and let’s show the world how El Gouna and Taba Heights have become two of the most exclusive landmarks in Egypt and Africa.

Cast your votes before August 14 www.worldtravelawards.com/vote. If there is a time to shine… this is it!

MUrIYa’S neW ceo

INBUSIneSSShops to open in Salalah Beach

Salalah will see its first five shops opening in the coming months. These would range from clothing, refreshments, beach wear, gaming area and more. Rana Bou Dargham, Director of Destination Operations shares her excitement about how this would make a monumental difference to the marina town. This will be the beginning of bringing life to the commercial area of the marina in Salalah Beach

DELIVERY OF PROPERTIESCompleted in April/May 2013

Apartmentshanded over inSalalah Beach

3 in Westside block4 in Eastside block1 in Bayside block

Apartmentshanded over inJebel Sifah

3 in block 151 in block 18

The apartments in both Jebel Sifah and Salalah Beach are based in the Marina Town overlooking the marina and provide for a spectacular view any time of the day. It is at the heart of the busy township, close to the two boutique hotels in Salalah Beach and one boutique hotel in Jebel Sifah.

The following are the listing of properties delivered in Jebel Sifah and Salalah Beach during April and May 2013

What are the current promotions happening at Sifawy for summer?

We’ve put together a very exciting package for the summer which we’ve just launched last month. The exclusive summer package includes a complimentary sea taxi transfer to & fro Jebel Sifah, a complimentary upgrade to a Marina Suite, a sumptuous breakfast buffet for 2 and a beautiful pool to relax and cool down in – all at OMR 50.000 net, per room, per night. We’re also excited to launch our daily Happy Hour at the Breeze Bar, offering a “buy 1, get 1” on a range of selected beverages, and has already proved to be very popular in the evenings for a pre-dinner drink.

Why is Sifawy the perfect getaway for summer?

Sifawy is the perfect summer escape, being located directly on the marina waterfront, with easy access to the sea, pool and beach – it is ideal for those seeking to soak in the water and escape the summer heat. Our temperature controlled swimming pool ensures that you will “stay cool” throughout the day. For the little ones, we will launch an indoor Kids Club by the beginning of July, allowing the children to play their favorite games or watch their favorite movies in a cool, safe and indoor environment located just nearby the pool deck, so as not to be far from their parents. In

addition to this, a variety of sea-based activities, such as dolphin watching, snorkeling and jetskiing are perfect escapes from the hot summer temperatures.

Are there any day use charges for utilizing the facilities of the hotel?

We have put together a day use package which includes a minimum charge, which entitles guests to consume this amount in the restaurant or pool bar. Priced at OMR 12.000++ per person, it is an ideal escape for the day, including good food, cold drinks, lounge music, sun and a beautiful day by the pool or beach.

Any party scenes planned?

We are working on hosting our first Splash Bash at the end of this summer; more details to be revealed soon!

Any new developments at the hotel?

We will launch the kids club in a matter of weeks, which will be a big relief to all the families. Suitable for ages from 0 to 10 years, it will be located on the pool level with a large indoor and

Daniel Fanselow gives an insight into what’s haPPenInG at the

Sifawy hotel

outdoor space for the kids to let go and have fun.

We are also aiming to launch our multi-purpose function room by July, which will be located just adjacent to the Hotel’s main restaurant. Catering for up to 100 people, it is an ideal venue for a corporate meeting, an intimate dinner or even games and activities. We are developing a dedicated brochure for this new facility and will begin

promoting it after Ramadan, just before the seasons starts again.

R a m a d a n and summer going hand in hand, what is planned?

We have put together some a t t r a c t i v e Ramadan Iftar

options, for groups from 2 up to 80 people. With possibility of coming in by boat, it will present a different and unique way of embracing this special month. Our Culinary team have prepared some truly authentic Ramadan favorites, coupled of course with our resident oud player and shisha will make for a perfect Ramadan night away from the city.

Jebel Sifah is a destination that would see only 25% built up on its huge project area, the remaining area will be nature at its splendor. The efforts to go green are further accomplished by the Sifah Nursery, which is located on site. This Nursery is a fully-serviced Nursery/Garden Center, where all the required plants for the destination is potted and grown in a 4000 sqm premises. Particular attention is being given to flowering plants, ornamental plants, trees and shrubs.

The garden facility is run by expert hands including plant doctors and consultants providing every homeowner the option of getting their landscape done to picture book perfection. Specialties also include decorating your balconies with green.

GoInG GReenIn

JebeL SIfaH

Must do in Salalah

The region of Salalah is famous for its frankincense, camels, and touristic sights. Don’t miss out on the Frankincense trail when in Salalah! Take a drive through this ancient trade route and explore the remains of the caravan oasis, trading ports and discover how even today the mystical and aromatic Frankincense is grown in Salalah

Salalah is a vision to savour, with beautiful coastlines and undulating carpet of green coconut groves  and banana plantations besides the mountains, cliffs, caves, waterfalls and wildlife.

The Al Mughsayl fountains (blow-holes) in Salalah are a natural phenomenon resulting from the force of the water surging into the cavities of rock and spurting out at a height of 30 metres or more! Impressive!  Yet another great reason to visit Salalah!

Nabi Ayoub’s Tomb, Shisr- The lost city of Ubar of the Arabian nights, the scenic Ain Arzat and Ain Homran with its natural springs and shopping for incenses at Al Husn Souq makes the journey through Salalah a treat.

Khareef season in Salalah is a haven for wildlife. It is home to over 56 types of mammals including the Arabian leopard, hyena, ibex, gazelle and bird watchers can expect to see flamingos, storks, stilts, sandpipers, herons, egrets and more. There are also four species of turtle that nest in Salalah including the highly endangered Hawksbill.

For nature enthusiasts Wadi Darbat is a treat when visiting Salalah. One of the natural treasures of Oman; this wildlife Oasis complete with lush vegetation will delight you with its natural springs, caves and waterfalls that cascades over the wadi’s rocky slopes

SPEcIaL ON Salalah

SalalahThe only tropical destination in the Middle eastSalalah, the capital of  Dhofar, is a colourful, subtropical city that owes much of its character to  Oman’s former territories in East  Africa. Flying into Salalah from Muscat, especially during the khareef, it is hard to imagine that Oman’s first and second cities share the same continent. From mid-June to mid-September, monsoon clouds from India bring a constant drizzle to the area and, as a result, the stubble of Salalah’s surrounding jebel  is transformed into an oasis of misty pastures. Year-round, Salalah’s coconut-fringed beaches and plantations of bananas and papayas offer a flavour of Zanzibar in the heart of the Arabian desert.

• Population: 178,469• Area: 33000 Sq KmClimate: Moderate throughout the year, Monsoon from June to September.

Where to stay: Juweira Boutique hotel

Salalah BeachA beautiful development of Muriya ‘Salalah Beach’ is located in Salalah,

the one true tropical destination of the Middle East. Being an integrated tourism development ‘Salalah Beach’ makes for a regional destination, being at

close proximity to all GCC countries.

Few reasons why you should visit Salalah BeachBeauty surpasses words in describing Salalah Beach, coconut trees swaying in the tropical

breeze, greenery neighbouring you and pleasant weather. Experience these and more when you visit Salalah Beach, your tropical haven in the Middle East!!

Salalah Beach has white sandy beaches spread along 8.2 km and is located just 20 minutes from the Salalah airport. Hermit crabs making homes on the beaches.

Watching the sun rise over the Arabian Sea is a calming and rejuvenating way to start your day at Salalah Beach

Salalah Beach is a traveler’s paradise and will provide the best of modern amenities and night life combined with an age-old Arabian charm. The surrounding picturesque

view set against the marina and the Arabian Sea, offers a relaxing and tranquil experience

Man-made lagoons weave through Salalah Beach and further enhance the tropical look and feel of the destination.

INFeaTUreSSPonSorShIPS & eVenTS

ARABIAN TRAVEL MARKET

Arabian Travel Market is a travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes at this major event.

Muriya’s two properties Sifawy boutique hotel in Jebel Sifah and Juweira boutique hotel in Salalah Beach were showcased during this event as part of the Oman pavilion represented by the Ministry of Tourism

ZuRICh RoAd show

Jebel Sifah destination was presented to a very select crowd of investors on the 5th of June at the Orascom showroom in collaboration with Swiss Andermatt team. The gathering called for genuine interest in Oman and the project due to the diversity of lifestyle that will be available on completion of the project.

GENEVA RoAd show

A presentation took place at the Starling Hotel in Geneva on 6th of June exhibiting the developing projects of Muriya Tourism Development. Muriya sales team was assisted by the Andermatt team, to shed light on several prominent opportunities within Jebel Sifah and Salalah Beach.

Trip Advisor Certificate of Excellence for 2013 was recently awarded to the Sifawy Boutique Hotel in jebel Sifah. The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on Trip Advisor, and is extended to qualifying businesses worldwide. Only the top-performing 10 per cent of businesses listed on Trip Advisor receive this prestigious award.

To qualify for a Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travellers on Trip Advisor, and must have been listed on Trip Advisor for at least 12 months. Additional criteria include the volume of reviews received within the last 12 months.

We take this opportunity to thank each and every guest for making this possible for us.

2013 Trip advisor excellence award for

Sifawy Boutique hotel

The office is located on the ground floor of the Bay view block on the marina front and will serve as both an information and sales

center.

Working hours will be from 9 am to 5pm

on weekdays and weekends.

SaLeS cenTeR aT SaLaLaH beacH IS

noW oPen

enJoY The BeST haPPY hoUr In SalalahaT The al BooM Bar, 6-8 PM eVerY DaY.Relax at our spacious bar overlooking the water and take in the charming ambience while enjoying in your favourite cocktail. Our menu offers a wide selection of drinks, including gourmet coffee, fresh juices, tropical cocktails, mocktails, beers, wine & spirits.

Juweira Boutique hotel Salalah Beach Marina, Sultanate of Oman+968 23 239 600 | reservations@juweirahotel.com www.juweirahotel.com*all prices are subject to 17% service charge & taxes.

Juweira Boutique hotel Salalah Beach Marina, Sultanate of Oman+968 23 239 600 | reservations@juweirahotel.com www.juweirahotel.com

celebrate Sunshineget into the summer mood @ Juweira

UPGRADE TO SUITE** • SINGLE OR DOUBLE OCCUPANCY • 15% DISCOUNT ON F&B

OMR 40 net Bed & Breakfast Basis

When the mercury starts to approach the red line, these hot season favorites will be a hit around the pool, out on the patio or under a beach umbrella. A couple of these great tips and a cool breeze is all you need to make a hot, lazy day just about perfect.

WAteR And chilled teAIced teas are perfect coolers during warm weather. Try your chilled tea with fresh mint or lemon or orange slices and lots of ice!

SummeR SoupSNobody wants to eat anything hot and steamy during summer. Cold soups made from celery, sweet potatoes, or avocados

Some tips on staying cool during this summer by Conny Frick, Executive Chef, Sifawy Hotel.

INenTerTaInMenTneWlY enGaGeD

Samira al Naamani (in HR) was engaged with Khalfan al Rawahi

last month

We SaID oUrGooDBYeS To...

chandra Lahiriand Shaima al Kharusiare perfect warm weather meals. Another

great soup is gazpacho. You get few cups of much-needed liquid, and often potassium or B vitamins which help with mood and energy.

oliveS And pickleSNote: Healthy salty foods only, so chips and the salt on your margarita don’t count. 1-2 healthy sodium sources a day is perfect during a heat wave.

Be cool – AS A cucumBeRChoose fruits and vegetables with high water content. In addition to cucumbers nothing says summer like a slice of watermelon.

StAy in Good humoRIce cream may temporarily cool you down, but, sadly, it’ll leave you feeling like a summer slug, instead, try frozen banana slices or frozen red grapes, or yummy frozen yoghurt. And don’t roll your eyes until you try them, they’re really good.

RAW foodSalads and vegetables, instead of heavy vegetable curry’s and pasta dishes.

liGht foodSay no to heavy rice dishes and choose grilled chicken, seafood, fish and decline on spicy food, since chilly will heat up your body temperature.

INGREdIENTsyou would need2 lime slices5 mint leaf2 tbsp of elder flower syrup (available in Al fair or lulu)prosecco or sparkling water and loads of crushed ice!

THE uLTIMATE SuMMER REFRESHER

ELDERFLOwER MINT COCkTAIL

FooDSPY

diRectionS

Slice the lime, put together with mint and elder flower syrup in a glass and crush it lightly. Add the crushed

ice and fill up either with Prosecco or sparkling water. As

easy as that!

Muriya Tourism Development llcFirst Floor, Beach One Building. Shatti al Qurum - Sultanate of OmanTel: +968 24 64 90 71/2 Fax +968 24 64 90 73 | info@muriya.om | www.muriya.om

www.jebesifah.com

www.salalahbeach.com

Salalaha TRuLy

TROPIcaLPaRaDISE