mumbrella€¦ · 2 media kit 2013 encore magazine’s weekly tablet edition, available on ipad and...

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& Everything under Australia’s media, marketing & entertainment umbrella

Website of the Year 2012 & 2011 – Publishers Australia

Small Publisher of the Year 2012 – Publishers Australia

Conference of the Year 2012 – Australian Event Awards

mUmBRELLA

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Media Kit 2013

Encore Magazine’s weekly tablet edition, available on iPad and Android.

mumbrella.com.au named website of the

year in 2011 & 2012

Thanks for your interest in using

Mumbrella and Encore to reach

the media, marketing and

entertainment world. Mumbrella

has been named website of the year twice in

a row (2012/11) at the Publishers Australia

Excellence Awards and has the highest

audited readership rates in the industry. The

audience is there – all that’s missing is your

message.

Encore has had a makeover and was

relaunched last year. It is now available as

an interactive magazine on tablet devices,

both iPad and Android. From 2013 Encore

will be published weekly, which means your

interactive advertising options now span

every format using the latest technology

available.

We are the only publisher that can also

offer commercial opportunities across

conferences, awards nights, workshops and

books in addition to our award-winning

website, e-newsletter and tablet magazine.

We hope this media kit answers your initial questions about advertising with us, but if you’re interested in a tailored package or have any further questions, we’d love to hear from you.

Contacts:

Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497

Rebecca DownieSales Director [email protected]+61 488 258 877

Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287

Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944

Welcome

mUmbrella / ENCORE

FAST FACTS:Daily unique browsers: 10,276 (average)Monthly page impressions: 821,330 (average) Average session duration: 03:12

Audit Bureaux of Australia data, Australian audience, November 2012

Leaderboard

baNNer

MedIUM reCTaNGLe

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MUMbRellA WebSite There are many ways to be part of

our award-winning website. Your

campaign will run across every page

on the Mumbrella website (except

banner ads). Campaigns can be

restricted to locations (city/state)

and times of day. All campaigns are

targeted to Australian IPs unless

otherwise requested.

Impressions are the number of

times your advertisement appears

on a web page and are calculated at a

cost per 1000 impressions served.

leADeRboARD: 728x90 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $60 CPM

MReC: (medium rectangle) 300x250 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $70 CPM

HAlf pAge: 300x600 pixels. Supply as jpg, gif or swf to not more than 80kb. swf files require click tags to be installed and a back-up gif. Rates: $100 CPM

ViDeo MReC: 300x250 pixels. Supply file as MP4, which can be served as either autoplay (no sound) or user activated (with sound). Rates: $70 CPM (no video hosting charge)

bAnneR: (only runs across Mumbrella News, Mumbo and Opinion pages) 468x60 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $40 CPM

pRe-Roll ViDeo: Up to 10 seconds of pre-roll video can be served at the start of Mumbrella video content. Video can include a URL hyperlink. Rates: $1200 per month (50% share of voice)

JobS boARD CAtegoRy SponSoRSHip: (Banner ad specs) Banner appearing exclusively at the top of a job category. Rates: $600 / month

DiReCtoRy pReMiUM liSting: Directory listing plus top placement in your category with visible logo and hyperlinks where your company name is mentioned in Mumbrella articles to the listing. Rates: $850 / year

Ad options & specs

Media Kit 2013

HoW to inSeRt CliCK tAgS:FlAShClICKTAg.COM/FlASh9.hTMl

mUmbrella / ENCORE

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Contacts:





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enCoRe tAblet MAgAzine Encore is a weekly wrap-up of

Mumbrella news and deeper

investigative articles and opinion

pieces relating to the industry,

published every Thursday.

Using the latest technology we are

able to publish on iPad and Android

tablets but require different artwork

for each product. Due to the layout

of our magazine only landscape

orientation is used.

fUll pAge: iPad 768x 1024 pixels Android 800x1280 pixels. High res PDF Single pages with no crop or bleed marks. Interactive safe areas: 50 pixels all four margins. All fonts embedded. Rates: $1000, page, $3000, 4 pages per month (one page per week).

enHAnCeMent optionS: Video (MP4, M4V, MOV), max 60 seconds. iPad 768 x 1024 pixels, aspect 4:3. Android 800 x 1280, aspect 16:9. $325. Slideshow, up to 10 high res images (in page or full page) iPad 1536 x 2048 pixels. Android 800 x 1280 pixels. $325.

360° iMAge: Supply 16-32 high res images of 360° image, numbered sequentially. JPG or PNG. $325.

tWitteR, fACebooK, eMAil, App StoRe, google plAy linKS: • 1 link - $130 • 2 links - $195 • 3 links - $260 • 4 links - $325

CUStoM DeSigneD ADS: POA

HtMl 5 CReAtiVe: POA

Media Kit 2013 Ad options & specs

inteRACtiVe SAfe AReA:

Ensure no hyperlinks or interactive elements

are placed within 50 pixel margins

DeSign info:David Fairs

(02) 8296 0208

[email protected]

Contacts:





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MUMbRellA neWSletteR Our daily e-newsletter reaches 28,448

people per day (ABA audit August 2012) and

provides a range of options for advertisers.

Rates are per week or per month.

SUpeR bAnneR: 600x90 pixels. Supply as jpg or gif - max 50KB.Rates: $1,260 / $3,950

bAnneR: 468x60 pixels. Supply as jpg or gif - max 50KB.Rates: $1,050 / $3,290

toWeR: 98x196 pixels. Supply as jpg or gif - max 50KB.Rates: $805 / $2,500

bUtton: 98x98 pixels. Supply as jpg or gif - max 50KB.Rates: $430 / $1,550

SponSoReD poSt: 70 words of text, image and links within the e-newsletter. Rates: $900 / day

DiReCtoRy liSting: Logo, text and URL link. Rates: $250 / $800

text liSting: Rates: $150 / week

eDM to fUll DAtAbASe: (28,448) Oncce a month we allow companies to send relevant and interesting direct messages to our email audience. Rates: $10,000 / one send

Contacts:





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MUMbRellA/ enCoRe AnnUAlA year-in-review printed magazine

and tablet edition that includes

achievements and failures in each

aspect of the industry. Fantastic

summer reading to reflect on the

past 12 months. Booking deadline

November 1, 2013 and artwork

deadline is November 22, 2013.

pACKAgeS: Full page ad with a bonus 25,000 impressions on Mumbrella website. $3,000 Double page spread with a bonus 50,000 impressions on Mumbrella website. $5,000

inDUStRy ReVieW booKSFrom time to time Mumbrella publishes books that investigate different aspects of the

media, marketing and entertainment world. Most recent publications include the 2011

Creative Agency Review and 2012 Media Agency Review.

RAteS: Full page $2,800, Double page spread $5,000


(Above and right)Mumbrella/ Encore

Annual available as both a print and

tablet edition

Contacts:





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Many of our advertisers choose packages to reach the widest possible audience and reinforce their message. Message recall and retention are still critical for the success of any advertising campaign – even when you’re talking to the experts.

Package options

Media Kit 2013

$$$

mUmbrella / ENCORE

Alternatively, work with our

sales team to determine the best

combination for your campaign.

1 totAl tAKeoVeR:

As it sounds, your campaign will literally take over Mumbrella website, occupying the leaderboard, MREC and banner ad spaces simultaneously. Rates: $5,000 / day Add $1,000 to occupy the e-newsletter super banner that whole week. Add $2,000 to take over 3 pages in Encore tablet magazine that week too, for total domination.

3 tRiple tReAt:

Hit your audience in three different ways via Mumbrella website, our daily e-newsletter and Encore tablet magazine. Weekly package includes 25,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter, 12-month premium directory listing and one full page ad in Encore. Rates: $3,000 Monthly package includes 100,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter, 12-month premium directory listing and four full page ads in Encore. Rates: $10,000

2 MUMbo CoMbo:

Ensure you are heard by spreading your message across Mumbrella website and our daily e-newsletter for one month. Package includes 100,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter and 12-month premium directory listing. Rates: $8,000

Contact:

Sean McKeown Commercial [email protected] | 02 8296 0219 | 0410 986 497

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One of the fastest growing areas of our

business is hosting industry events.

Our annual conference,

Mumbrella360, won 2012 Conference

of the year at the Australian Event

Awards and is now the biggest media

and marketing event in Australasia

with more than 1000 delegates

passing through the doors in 2012.

The Mumbrella Awards is the

industry’s night of nights where

best practise across the whole of the

industry is recognised and applauded.

It is also the only event to include the

production sector in addition to media,

marketing and communications

categories in its awards.

MUMbRellA QUeStion tiMe: We host regular Q&A events in Sydney, Melbourne and Brisbane, averaging 150 guests. Topical panel discussion with industry experts and audience questions. Sponsorship opportunities include brand prominence in event marketing, free table/tickets to event, and signage promotion at event. Rates: $5,000

MUMbRellA MoVie nigHtS: Bringing the industry together for a night of networking and entertainment to see a new release film. Great for product launches, announcements and brand awareness. Includes free bar tab beforehand and promotional space. Rates: $4,000 (capacity is about 200 guests) Movie nights can be run in Sydney or Melbourne.

WebinARS: Speak to our audience via a Citrix webinar presentation to allow detailed explanation and live discussion. Flat rate includes EDM invite to our full database; logistical and technical support; and Mumbrella moderator for one hour. Rates: $15,000 / webinar

feStiVAl of bRAnDeD enteRtAinMent, noVeMbeR 2013: Full day event and evening awards providing education around branded content production and distribution. Rates: Tiered levels of sponsorship will be available.

otHeR eVentS: Throughout the year we run one-off events for clients who require a media and event partner so we’re always looking for new ideas. Rates: from $15,000

Events sponsorship

Media Kit 2013 mUmbrella / ENCORE

ADDitionAl SeRViCeS:

CReAtiVe DeSign: Our designers can help you to create your online and tablet advertising, video editing and custom publishing. Rates: POA

StUDio HiRe: Fully equipped studio located in our new headquarters in Chippendale is available for hire. Suitable for professional standard filming, photography and audio recording. Classroom set-up available for up to 20 people. Rates: POA

Mumbrella360 keynote speaker,

Nick Baker (above) and

Mumbrella Award winners, Match,

for media agency of the year.

DAteS foR 2013: • Mumbrella360, June 5 & 6 • Mumbrella Awards, June 6 (evening)

mumbrella€¦ · 2 media kit 2013 encore magazine’s weekly tablet edition, available on ipad and...

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