Multiscreen

Advertising

Multiscreen @ MI2

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI3

Digital TouchpointsHigh visibility – any time, any place!

WHY MULTISCREEN?

Getting up On the way to work At work At home in the evening Before going to sleep

MULTISCREEN

Device usage throughout the day: Example

SMARTPHONE

PC/ LAPTOP

TABLET

September 2018

Multiscreen @ MI4

Device UsageVarious devices are used in daily life

WHY MULTISCREEN?

80%of consumers switch

between devices.

40%of online transactions

take place over

various devices.

25%of cross-device

transactions start by

smartphone and

end by computer.

Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97

70%of consumers use

three or more

devices.

31%of clients, who, at time

of their last purchase,

switched to digital

channels, used various

devices.

67%of people used

various devices in

sequence to make

purchases online.

September 2018

Multiscreen @ MI5

Customer Purchase JourneyRelevance of smartphone, tablet and PC

in the purchasing process

WHY MULTISCREEN?

65% of users start

with smartphone

61% of users continue

shopping

with PC/laptop

4% of users continue

shopping with tablet

25% of users start with

PC/laptop

19% of users continue

shopping

with smartphone

5% of users continue

shopping with tablet

11% of users start with

tablet

10% of users continue

shopping

with PC/laptop

Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection

September 2018

Multiscreen @ MI6

Generation Z:

Purchasing HabitsThe next generation of powerful buyers

Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf

WHY MULTISCREEN?

The next generation of

powerful buyers.

63%like ads providing real

added value. E.g.: Ads with discounts, ads about

products, about which they

previously informed themeselves

about.

70%use their smartphone in

the shops, to get

information about their

planned purchases.

77%prefer to make as many

of their purchases as

possible online.

Generation1994 – 2002 Z

September 2018

Multiscreen @ MI7

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI8

Strong BrandsOur premium portfolio reaches 42.82 mill. UUs

MI PORTFOLIO

Source: AGOF daily digital facts 2019-02; Basis: Digital total effective exposure, digital users, aged 16+

September 2018

Multiscreen @ MI9

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI10

Billboard + Mobile Content Ad 2:1Large surfaces for Your communication

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI11

Wallpaper + Content Ad 1:1Large surfaces for

a high level of attention!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI12

Fireplace + Mobile Medium RectangleStrong surfaces for Your campaign!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI13

Half Page Ad + Mobile Content Ad 1:1Close to content with high reach!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI14

Sitebar + Mobile Content Ad 2:1Large surfaces for

a high level of attention!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI15

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen classics

Multiscreen Specials

September 2018

Multiscreen @ MI16

View ImpactHigh visibility!

SPECIALS

Optimal visibility und maximum media performance

▪ Guarantee on visibility 100/1*:

Ads stay for 2-3 secs. sticky at the top edge of the screen

and keep their original position, when scrolling.

▪ ROP or thematic combination:

Delivery and optimisation within our strong portfolio/

additional targeting according to available reach possible.

▪ Maximising Your digital branding campaign‘s effectivity.

* 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded

and might affect tracking – and AdServer costs for the client/ the agency.

September 2018

Multiscreen @ MI17

First ContactThe first contact is reserved for You!

SPECIALS

The first contact in our portfolio is reserved for You!

▪ Benefit from our strong MI Portfolio reaching on one day

up to 7 mill. users.

▪ Delivery of Your campaign takes place with first contact

within our portfolio in immediately visible area.

▪ Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for

maximum reach.

September 2018

Multiscreen @ MI18

Takeover AdMaximum attention!

SPECIALS

A glamorous performance

▪ Our Takeover Ad combines all advertising surfaces

of a homepage in an aggregated format – online and

mobile – offering maximum surface for Your

communication.

▪ The two-dimensional view allows creative freedom

for an innovative, exciting brand-/ product

presentation.

▪ Always and everywhere reaching Your target group

with our multiscreen delivery.

September 2018

Multiscreen @ MI19

UnderstitialClose to content and attention catching

SPECIALS

▪ Our Understitial lies behind content and

becomes progressively visible by scrolling.

▪ Both, reading flow for the user and

effectiveness of Your campaign, are

this way improved.

▪ Multiscreen-, Home- and First Contact

placements secure relevant target group

contacts, as well as maximum attention.

September 2018

Multiscreen @ MI20

Multiscreen BillboardYour billboard in the complete Media Impact Portfolio – online and mobile

SPECIALS

▪ Choose multiscreen and benefit from our

strong Media Impact portfolio reach with

more than 42 mill. unique users*.

▪ Benefit from the large surface of a billboard,

also in our mobile portfolio – MEW and

InApp!

▪ We create a suitable mobile format:

The slide-function will effectively stage

Your billboard as interactive mobile medium

rectangle.

*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018

Mobile Billboard

Realisation

example

September 2018

Hier könnte

Ihre Werbung

stehen!

Here could be

your

advertisement!

Multiscreen @ MI21

Multiscreen Halfpage AdYour Halfpage Ad in the complete Media Impact Portfolio – online and mobile

SPECIALS

▪ Rely on Multiscreen and benefit from the

strong Media Impact portfolio reach with

over 43.11 million unique users*.

▪ Use the large design area of the Halfpage

Ad also in our mobile portfolio as

Understitial!

▪ The understitial opens up to the user when

scrolling and thus achieves the highest level

of attention.

▪ Just deliver one advertising medium and

multiscreen comes into its own!

*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month November 2018

Mobile Halfpage Ad

Hier könnte

Ihre

Werbung

stehen!

Hier könnte

Ihre Werbung

stehen!

Here could be

your

advertisement!

Here could be

your

advertisement!

Multiscreen @ MI22

Multiscreen SitebarYour Sitebar in the complete Media Impact Portfolio – online and mobile

SPECIALS

▪ Rely on Multiscreen and benefit from the

strong Media Impact portfolio reach with

over 43.11 million unique users*.

▪ Use the large design area of the Sitebar

also in our mobile portfolio as understitial!

▪ The understitial is only accessible to the

user during scrolling and thus attracts

maximum attention.

▪ Just deliver one advertising medium and

multiscreen comes into its own!

*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month November 2018

Mobile Sitebar

Multiscreen @ MI23

Multiscreen Cinematic AdYour big appearance - no user can avoid it!

SPECIALS

▪ The Multiscreen Cinematic Ad impresses

stationary with its eye-catching size and is

also presented in an eye-catching way on

the move with its slide function.

▪ Use the entire Media Impact portfolio! The

playout is stationary, mobile and InApp.

Mobile Cinematic Ad

Here could be your

advertisement!

Here could be your

advertisement!

Multiscreen @ MI24

Multiscreen Chameleon AdYour product placed diversified and attention-grabbing

SPECIALS

▪ The Chameleon Ad consists of two pages that

automatically switch to user interaction

(click/swipe from left to right).

▪ Put different facets of your product in scene or

let the users experience a before and after

situation.

▪ We create the advertising material in

consultation with you - all we need are the

physical campaign images.

Mobile Chameleon Ad

Multiscreen @ MI25

Multiscreen Mosaic AdYour products are presented in an eye-catching way!

SPECIALS

▪ The Mosaic Ad consists of several tiles

that automatically turn over to user

interaction.

▪ Stationary, the format is played out as

halfpage ad and mobile as mobile

medium rectangle and thus offers you

multiscreen the maximum attention of

the user.

Mobile Mosaic Ad

Multiscreen @ MI26

Transformer AdYour product in all its aspects and on all devices!

SPECIALS

▪ A responsive format for all devices (online,

mobile, tablet).

▪ The ad motive will be delivered vertically or

horizontally, depending on the used ad slot.

▪ Three-dimentional gallery, with up to seven

pictures, provides maximum advertising

surface.

▪ Users can interact per swipe with ad formats

(to the left, to the right, upwards, downwards).

Mobile Transformer Ad

Click for preview

Realisation

example

September 2018

Multiscreen @ MI27

Native Performance AdsOur multiscreen performance!

SPECIALS

▪ Native Performance Ads are pictures-text-ads,

dynamically adapting their layout to the

respective environment.

▪ Highlights provide a high level of attention.

▪ Formats: Medium Rectangle, Mobile Content

Ad 4:1

▪ Invoicing based upon CpC.

September 2018

Multiscreen @ MI28

Multiscreen CPC SpecialClick-optimized delivery across all devices!

SPECIALS

1) Medium Rectangle is played stationary and mobile. Combination must contain at least one content ad and one medium rectangle. 2) No combination with MI data products possible. Please note: Minimum term

2 weeks, minimum 3 Creatives to deliver, only one Creative per Redirect, clicks are not guaranteed.

Click-optimized delivery of your campaigns

across all devices in the entire Media Impact

portfolio!

▪ Benefit from the relevant and large MI reach!

▪ Bundling of classic standard formats for optimal

performance

▪ Formats: Medium Rectangle, Mobile Content

Ad 6:1/4:1

▪ Classic targeting such as operating system,

time, etc. possible

▪ Settlement Basis: CpC

Multiscreen @ MI29

Fuse AdAn ad with surprise effect

SPECIALS

▪ Our new Fuse Ad is initially in a

not visible area.

▪ After scrolling, the ad opens up with a

flip out effect, securing attention.

▪ Is Your focus on visibilty?

With a Fuse Ad within View Impact only

100/1 impressions are relevant to billing.

September 2018

Multiscreen @ MI

Reaching Your TG with thematic AffinityDigital thematic combinations: 39.81 mill. unique users

SPECIALS

▪ Media Impact bundles high-quality and high-reach content,

all about 18 exciting topics within its strong portfolio.

▪ From cars and sports down to food & health, generating

maximum attention by Your target group.

▪ Programmatic booking possible for all thematic

combinations.

Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018

MEN31.05 mill. UUs

FAMILIES20.71 mill. UUs

CARS8.73 mill.

UUs

FASHION12.57 mill. UUs

September 201830