Multiplex IndependentFacilities Car Park next to the building,

Toilets, Food, Disabled access, shops surrounding it

Small parkingLimited screensToilets

Types of films shown Mainstream movies2D, 3D, IMAX, 4D, 4DX

ClassicsNiche

Audience Larger audiencePrefers mainstream filmsPassive - Mainstreamer

Smaller audience (Niche)Distinct tasteActive - Explorer

Location In collection with other entertainment facilities – Big built up areas(Leister Square – various cinemas)(Hemel – Xscape sports centre)

Isolated from other forms of entertainment

Issues Little classics shown so no gap for Niche audiences

Little mainstream films so it limits the overall audienceLess money for high costing elements