multifamily design forecast brochure vol 5 2016

Vol. 5 2016

Multifamily Design Forecasting

Table of Contents

©CID DESIGN GROUP LLC ALL RIGHTS RESERVED

Market Studies 1-4

Renting to Millennials 6-7

Future Demographic Considerations 8

Apartment Finish Trends 10 - 18

Amenity Trends | Suburban | Garden Style vs Urban Mid-Rise I Hi-Rise 19 & 20

Amenity Trends | Suburban | Garden Style vs Urban Mid-Rise I Hi-Rise 21 & 22

Amenity Trends | Unique 23

Amenity Trends | On The Decline 24

Individuality | The most timeless design advice 26

Color Trends 2016 27-30


Market StudyMarket StudyDESIGNING FOR GEN X + BOOMERS

1

“ M O R E A N D M O R E G E N X A N D

M I L L E N N I A L S A R E E S C H E W I N G T H E

T R A D I T I O N A L S I N G L E - F A M I L Y

H O M E P U R C H A S E A N D C H O O S I N G

C O N D O M I N I U M L I V I N G T H A T ’ S L O W O N

M A I N T E N A N C E

B U T h i g h o n s t y l e B E C A U S E I T B E T T E R

F I T S W I T H T H E I R B U S Y L I F E S T Y L E S ” -

m u l t i h o u s i n g n e w s . c o m

- Born between 1965 AND 1980 - latch-key kids - Entrepreneurial | Individualistic- Save Neighborhood, Not The World- Desire A Chance To Learn, Explore And Make A Contribution- Eager To Make Marriages Work and To Be There For Their

Children- Into Labels + Brand Names- Cautious, Self-reliant- AVERAGE 7 Career Changes IN THEIR LIFETIME- Late To Marry- Raised In Technology Transition Phase

DESIGNING for GEN X

MARKET study

Ages 35 | 50


Market StudyGEN X

2

- Born Between 1946 And 1964- Save-the-world Revolutionaries - Party-hard Career Climbers- Me GENERATION - Optimistic, Driven, Team-Oriented- Self Righteous & Self- Centered- Strong Desire To Rest | Change The Common VALUES

For The Good Of All - One Of The Largest Generations In History With 77

Million People- First Generation To Use The Word Retirement | To Mean

Being Able To Enjoy Life After The Children Have Left Home

- This Generation Is More Likely To Take Up Active Hobbies


DESIGNING for BOOMERSAges 60 | 70

Market StudyBOOMERS

3


$200 BillionBUYING/RENTING

POWER

Millennials = Amenities+ +4

- Born between 1982 AND 2002- Gen Y, iGEN, GEN ME- Largest Generational Cohort Alive (surpassed baby boomers)- Delayed Hope of Purchasing A Home - Sustained Fear From Housing Crash - Estimated That The Millennial Renter Makes Up To 40% of

Housing Market. 90% of Which Are Renters

Market StudyMILLENNIALS

DESIGNING for BOOMERSAges 60 | 70


Renting to Millennials10 Things you need to know

1 2 3 4 5They love theirfurry friends

2 wheels arebetter than 4

They're growingup and having kids

They cook and dineout less than Gen X

More than 76% of Millennials own cats or

dogs.

Pet-friendly rentals help ensure you don't just

attract 24% of this market.

The average Millennial drove 23% LESS in 2009,

the sharpest reduction for any age group.

Bike storage could be a deal maker for the 2 wheeled commuter.

Walkability to restaurants, grocery

shopping, and night life is important to Millennials.

10.8 million Millennials have children and are

looking for rentals to fittheir lifestyle.

More families rent todaythan yesterday,

especially in urban locations.

Millennials dined out 1 night less per week in

2012 than they did 5 years prior.

Modern, updated kitchens can be a huge selling point for the 61% of

Millennials who enjoy cooking.

63% of Millennials donate to charities and prefer companies that do the

same.

Roughly 7 in 10 Millennials say they

recycle athome.

Community& Environment


Renting to Millennials10 Things you need to know

6 7 8 9 10Working Remotely

Safety is a toppriority

They're takingabout you

They have a One-click mentality

30 million Americans worked from home at

least once a week in 2013.

53 million Americans freelance: which was 34%of the workforce in 2014.

Think about leasable offices, work spaces and smart/virtual conference

rooms.

Millennials want to feel safe where they live.

76% reported safe streets as a number one

priority for metro dwelling.

Relying heavily on word of mouth, more than 75%of Millennial renters base their decisions on ratings

and reviews.

Transparency is highly important to Millennials.

Millennials want instant gratification & resources

at their fingertips.

74% believe new technology makes life

easier.

Concierge service menus are getting longer

and longer.

Many Millennials value outdoor living spaces

equally to indoor lounging areas.

Even modern patches of faux grass are great as an

alternative to hard scape.

They needFresh air


Future Demographic Considerations

MILLENNIALS ARE GROWING UP AND HAVING KIDS

The Millennials will be starting to have families over the nextcoming decade.

By studying the habits of the Millennial generation, we know theyare prone to renting versus owning. We know they are hooked onthe lifestyle and amenities, therefore, we are preparing toaccommodate this generation as they evolve and raise families.

This is a stronger trend in urban locations but also noteworthy forsuburban markets.

BABY BOOMERS AND EMPTY-NESTERS

This population is shedding the big family home. They arenoticing, in a major way, what these new amenity-heavycommunities have to offer. These are not the apartmentcommunities they remember!

Boomers are preparing to travel more and visit their childrenwho are scattered around the country/globe and like theidea of a low maintenance with luxury finishes andamenities.

These communities should be designed with some aging-in-place mindfulness and should be designed to target the 35+Gen X and Boomer demographic.


Apartment Finish Trends

CABINETRYDoor Style Depends on MarketOpen Kitchen ShelvingGlass Front Kitchen Cabinets2-Toned Cabinetry42”-48”H Upper CabinetsLong Cabinet Pulls, Tab Pulls, Mixed Pulls + KnobsSoft-Close Drawers and CabinetsFeature Cabinets: Trash/Recycle, Cutting Board, Dog-Food Drawer.

APPLIANCESStainless (Faux or Clean Steel ok if Budget Dictates)Slide in Range (As Opposed to Free Standing)Decorative HoodWall OvenRef. w/ Ice Maker, (Water + Ice in Door if Possible)Wine RefrigeratorEnergy Star

LIGHTINGPendants Over Bar | IslandRecess in Kitchen (Elsewhere if Possible)Under Cabinet LightingFinishes: Chrome, Brushed Nickel, Warm Metals, Matte BlackLED

GENERALQuartz Countertops (2cm ok)Full Height Tile Backsplash (Simple)Faucet: Hi-Arc Pull-Out Spray (No Escutcheon)Islands: Single Height (36"H) No Split-LevelMoveable Islands or Partially Open with LegsWalk-in Pantry or Pantry CabinetsSame Flooring as Other Living Areas (No Transition)CAPS Considerations (Depending on Target Market)USB Outlet

ON THE DECLINEGranite CountertopsDouble Bay SinkMosaic Multi-Color Glass BacksplashFluorescent Cloud Light FixturesBar-Pull Cabinet HardwareLaminate (esp. post-form) Countertops

Kitchen

TOP 51. Quartz Counter Tops2. Upgraded High Arc Faucet and Single Bay Deep Sink3. Tile Backsplash4. USB Outlets5. Ample Lighting Including Island Pendants

10


Apartment Finish Trends

Space for dining table in kitchen is a cost saving technique versus constructing an island. This allows for more convertible spaces, which is trending.

Open leg islands mirror the custom look happening in high-end residential, which apartment trends tend to follow. Waterfall-style island countertops are expensive and may date more quickly.

Kitchen

12


Apartment Finish TrendsKitchen Cabinetry

13

ShakerWhite

ShakerEspresso

Shaker Grey

Slab WhiteGloss on

Uppers Only

SlabTexture

Dark Charcoal

SlabTexture

GreyTwo

Toned


Apartment Finish TrendsKitchen Cabinetry Inspiration

14


Apartment Finish TrendsBathroom

16

GENERALWalk-in Shower w/ Frameless EnclosureTub (Guest Bath) w/ Glass door + Tile SurroundWainscot Wall-Tile in Bathrooms Framed Vanity Mirrors (ex. Mirror Mate for Reno) Electric/Backlit Mirrors (ex. Celestino)Plate Mirrors Floating Off Wall w/ Blocking Hardware: Hooks vs Towel Bars, Modern Package to Match Faucet Style

ON THE DECLINEMedicine Cabinets: Remove Old in Renovations, (New Modern Ones can be Utilized in Compact Unit Plans)Molded Fiberglass Shower Wall Panels

VANITYDuplicate Kitchen Door Style & Countertop Floating Vanities Raised Comfort-Height Vanity (34”H ADA/Fair Housing)Long Cabinet Pulls, Tab Pulls, Mixed Pulls + KnobsDouble Sink Vanity in Master Bath

PLUMBING FIXTURESLav Faucet: 8” Widespread (*no 4” center set) or SingleShower Rain HeadElongated Comfort-Height ToiletsRectangular Sinks Low-Flow, Water Sense Fixtures


Apartment Finish TrendsMiscellaneous

18

TECHNOLOGYHigh Speed Internet Access (Free Wi-Fi)USB Outlets (Kitchen + Bed Wall)Programmable Smart ThermostatKeyless | Electronic EntryBluetooth Wireless Speakers

LIGHTINGLED!Fewer Pendants Over Dining Areas for Flexible Use of SpaceRecessed Lighting (Thin Surface Mount LED Model)Fan w/ Integrated Light Decora Electrical DevicesDimmers On Decorative Fixtures*avoid halogen + xenon lamping

FLOORINGAs Few Flooring Breaks As PossibleContinue Entry + Living Area Flooring in Kitchen + Bath Bedroom: LVT or Solid Surface if Budget PermitsUpgraded Carpet for Bedrooms Such as a Modern Loop vs Frieze or Cut PilePolished Concrete (if applicable)*Carpet Lifespan 2-3yrs vs. LVT Lifespan 5-10yrs (12mil.+ ideal)

GENERALFinish Package Must Be Location/Region Specific*one size doesn’t fit all

Full Size Washer | Dryers In-UnitChrome or Brushed Nickel Finishes Ceiling: 9’+ In New Development Paint: Greys or Crisp White on White Entry Valet Built-InCustom Closet Shelving Systems 2” Wood Blinds or Solar ShadesDoors: Solid, 1, 2, 3, or 5-Panel, Sliding Barn Style, Frosted Glass Doors.Full Length Mirror Built into Door Panel Sustainable/Green Materials Wall + Ceiling Finish: Smooth (Avoid Orange Peel, Knock-Down, Popcorn etc.)Window Treatments 2” Blinds and/or Solar Shades


Apartment Finish TrendsSuburban Top 15

19

I

*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment finishes and amenities. The research was separated into suburban and urban categories.

SuburbanGarden Style Communities

Private Garage

Quartz | Countertops

Large | Walk in Closets

Gourmet Kitchen

In-Home Washer and Dryer

Balcony

Pet Friendly

Energy Star Appliances

High Ceilings

Solid Surface Flooring (main living areas)

Full Size Washer | Dryer

Smoke-Free

Energy Efficient Windows

Tiled Showers

Stainless Steel Appliances


Apartment Finish TrendsUrban Top 15

20

I


UrbanMid Rise I Hide Rise

Quartz | Granite Countertops

Solid Surface Flooring

Custom Cabinetry

Gourmet Kitchen

In-Home Washer and Dryer

Full Size Washer | Dryer

Walk-in Closets

Energy Star Appliances

High Ceilings

Floor-to Ceiling Windows

Breakfast Bar

Gas Stovetop

Garbage Disposal

Stainless Steel Appliances

Energy Efficient Windows


Amenities TrendsSuburban

21


1 Premium Fitness | Health Center (Club/Boutique Style)2 Package Service | Parcel Lockers3 Pool (Resort Style) 4 Clubhouse | Lounge5 Pet Friendly Amenities 6 Outdoor Grill | Kitchen 7 Premium Parking | Garage Options 8 Walking Paths (w/ Fitness Stations)9 Smoke-Free Community10 Online Portal for Residents 11 Gaming (Indoor or Outdoor)12 Green | Ecofriendly Community (Recycle, Car Charging, Bike Racks | Storage, etc.)13 Coffee | Hospitality Bar14 Tech/Business Lounge (not necessarily private) 15 Outdoor TV Lounge | Fire pit | Fireplace

Suburban

Garden Style Communities


Amenities TrendsUrban

22


1 Fitness | Health Center (Club-Style)2 Secured | Underground | Garage Parking3 Bike Amenities (Storage, Wash, Service, Covered, Secure)4 Pool (Resort Style)5 Pet Friendly Amenities | Dog Run6 Concierge Services7 Roof Deck | Terrace8 Package Service 9 Facility-Wide Internet Access (Hi-Speed)10 Outdoor Grilling Area | BBQ11 Walkability & Convenient Location12 Green | Ecofriendly Community (Recycle, Car Charging, etc)13 Media Room14 Dry Cleaning Service

UrbanMid-Rise Hi-Rise


Amenities TrendsUnique

23

FITNESS |WELLNESSVirtual Fitness (Fitness on Demand, Wexar, DIY)Spin Studio Personal Training Ballet Bar (Barre)Yoga + Aerobic Boxing StudioTRX | Cross Fit Rock Climbing WallLap | Resistance Pool

CLUB | AMENITY SPACESDemonstration Kitchen | ClassesCulture LoungeTech Lounge w/ iMac Stations Leasable Office SpacesSmart Conference Rooms Wine and/or Bourbon Lounge (Enomatic)Hospitality, Coffee, Herbal Tea BarFresh Vending + Sundries/ Convenient ShopPizza Ovens Art Studio | Craft Room | Gift-Wrapping Station

GREENZip Car Availability Car Charging Stations Community / Rentable Bikes LEED Certified BuildingRecycling | Compost Water Sense + Hands Free Plumbing FixturesSustainable Lighting | LED | Energy StarSolar PanelsRain Water Collection SystemsLow VOC Paint Used Throughout

CONCIERGE SERVICESDry CleaningErrand ServicesCar DetailingValet ParkingPet Care | WalkingLimousine | Car ServicePartnership with Restaurants for Delivery | Events etc.Gift WrappingIT | Technology Concierge (Hang TV's, network, etc.)

MISCRetail spaceBarberIndoor PoolGuest | Corporate Suites | Vacation SuitesStorage UnitsPackage Vending (Parcel Pending)Amazon DropboxGrocery Delivery/StorageATMKids Play | Gaming Room Popcorn etc.

OUTDOOR Herb Garden | Green House | Barrel Garden Private Cabanas, Rentable | Reserve ableOutdoor Movies (Screen on the Green, Poolside, Projection)Splash Pad Hammock Park Zen | Meditation Garden Luxury Pool: Salt Water, Sun shelf w/ Chaise, Swim-Up Bar

GAMINGBocce Ball court Squash CourtPutting Green Outdoor Twister Lawn Chess/ CheckersBilliards (Indoor/Outdoor)Table Tennis (Indoor/Outdoor)Bean Bag/ Corn hole Tiki Ring Toss Horse ShoesShuffle Board | Foosball Vintage Arcade Game (Pack Man, Skeeball)Wall Mounted Board Games

PET-FRIENDLYDoggie Day Care + Services Pet SpaPet VendingDog Park Benches w/ USB Charging StationAgility Station + Pet Drinking Fountain


Amenities on the DeclineOn the Decline

24

Large Single Space Fitness Centers w/ Large Locker Rooms + ShowersPreferred: Smaller Fitness Suites | Studios for Classes, Pilates, Training etc.

Racquetball + Basketball Courts

Private Enclosed Business Center Preferred: Scattered Creative Spaces, Open + Integrated w/ Other Club Spaces

Enclosed Full Kitchen in Clubhouse Preferred: Open Sleek Kitchens w/ Multi-Function Islands (Used for Gathering, Cooking Demonstration, Events, etc..)

Indoor | Black Box Theater Preferred: Outdoor Theaters, Weather Permitting w/ Moveable Furniture

Large Swimming Pool*not as important as the creative use of the deck space for other outdoor activities

Phone Landlines in Apartments Preferred: Direct Data Connections

Cookie Cutter Units Preferred: More Plan Options

Single-Use Type Spaces

Defined Dining Area in Units Preferred: More Convertible Type Spaces

Large Apartment Units Preferred: Smaller Plans, w/ Emphasis on Amenity Space

Soda Vending Machines Preferred: Fresh Vending, Pet Vending, etc.

Tanning Beds

Hot Tubs | Spas | Sauna

Leasing Kiosks


Private enclosed business centers are obsolete. They are being replaced by scattered creative spaces, tablet bars and other open work areas that are integrated within club and amenity spaces.


IndividualityThe Most Timeless Design Advice

26

Avoid generic and cookie cutter design at all costs by fostering individuality with the community's design, brand, story and amenity program. There are so many opportunities to do something different and memorable to be set apart from your competitors.

“We build our story from history; which influences our design, and drives the artistic vision. A historically aware space helps to establish the connection to the location. Through an understanding of history we create a neighborhood identity and foster a sense of belonging.” - CID DESIGN GROUP

EXAMPLES:

- A community dog! How memorable is that?! Bozzutto developed a community in DC with a resident bulldog that spends its days in the leasing clubhouse greeting guests and making people smile!

- A unique and memorable art installation such us Wood Partners community in Scottsdale Arizona that features a Fender guitar exhibit, a homage to the Global HQ of Vanguard and Fender nearby.

- A wall-to-wall interactive digital art in installation.

- Learning the history of the land the community is built-upon and having a vintage photography gallery telling that story.

- Displaying a vintage mechanism from the cotton mill that used to stand on the building site, or reclaiming wood, or vintage windows from nearby. Surfing the local salvage yards or talking to the local historical society has been a great resource for us!


Color TrendsSherwin Williams I Alabaster SW 7008

27


Color TrendsPantone I Rose Quartz + Serenity

28


Color TrendsBenjamin Moore I Simply White OC-117

29


Color TrendsDulux and Others I Cherished Gold

30


CID Design GroupWhere we are?

31


WE BELIEVE


THE TEAMBarbara Jenn

ZELLA ZELLAMichele

BUZZARDKatie

BINKOWSKISarah

ROWLEY

DenisCOUTURE-COWELL

GermanBAHAMON

KelliKNACKSTEDT

TamaraCHESNEY

BeckyNICHOLSON


THE TEAMErin Manuela

BANDARIZ MONCAYOMichelle

GOMEZTimothy

RIEMAlanna

GILLEN

LaurelMCDARIES

BraileyWILLIAMS

EdHERRING

KaylaCARLSON

O: 239.495.3806 | C: 239.961.3939www.cid-designgroup.com

[email protected]

multifamily design forecast brochure vol 5 2016

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