multi-touch approach to empower the pipeline - morry morgan
Post on 13-Sep-2014
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As marketing gury, Seth Godin, says, "Content marketing is the only form of marketing left." For this reason our marketing message must be consistent, as it flows across multiple media channels. The concept of 'Transmedia Storytelling', born out of the movies is now relevant to B2B sales as well.TRANSCRIPT
- Morry Morgan
020Online to Offline
Transmedia Storytelling
Movie Game
Book
Traditional Marketing
No links = Dissatisfaction
>>
Movie Game
BookClear links = Satisfaction
Transmedia Storytelling
>>
Example
A Cheaper Example
Gary of UrbanForest says, “Every apartment is a unit which can be targeted to reduce it’s CO2 emissions. We do this one unit at a time.”
Article
“We are joined by Gary of UrbanForest who is going to explain how each apartment acts as a unit to reduce CO2. Gary, welcome.”
“Good morning.”
“So, you are doing this one unit at a time, right?”
Podcast
Advertising
“As you can see from the building behind me, there are six apartments per floor and the building is 30 floors high. That means that there are 180 units in one building alone and we’ll target one unit at a time to reduce the CO2…”
Video
“We’d like to thank Gary and his team from UrbanForest who have sponsored today’s Earth Day event. Please talk to Gary and his team about reducing CO2, one unit at a time.”
Event
Transmedia Storytelling
Fails
The QR Code
Accessibility?
Embarrassing?
Facebook Likes
Morteen’s ‘Louie the Fly’
Twitter #Hashtags
McDonald’s#McDStories
020Online to Offline
Transmedia Storytelling
“Content marketing is the only marketing left.”
– Seth Godin