multi-channel travel marketing · why use jax fax as your email provider? jax fax currently has an...

FOR MORE INFORMATION CONTACT:DOUG COOKE • 203-647-0252 • [email protected] or MICHELLE VILLAR • 203-647-0201 • [email protected]

The Travel Industry’s #1 Source of Print and Online Marketing to Travel Advisors

MULTI-CHANNEL TRAVEL MARKETINGYour Marketing Message Delivered to:

The Right Travel Advisors

At the Right Time

On the Right Channel


Intro and ReadershipCross Platform Marketing for Travel Industry SuppliersJAX FAX Travel Marketing has been bringing Travel Advisors together with Travel Suppliers since 1972. Through our multi-channel marketing approach, travel industry suppliers can reach our 90,000+ travel advisors with the right message, at the right time, through the right channel.

For 48 years, JAX FAX Travel Marketing has provided tools that Travel Advisors use when planning travel arrangements for their customers. We offer Travel Industry Suppliers both print and digital options for getting your marketing message out to our 90,000+ Travel Advisor readers.

Destinations by JAX FAX Magazine contains information Travel Advisors need to effectively sell worldwide destinations. Each bi-monthly issue has six geographic sections (Europe, North America, Latin America, Caribbean, Asia/Pacific and Africa.) We can offer exclusive franchise positioning either within the first 8 pages or within one of our editorial sections. For Tour Operators and Resorts, ads can also be run within specific destination articles to maximize exposure of your tours/resort within that destination. The magazine reaches 20,000 Travel Agencies in print and an additional 60,000 Travel Advisors receive the digital edition. DESTINATIONS by JAX FAX will be published six times in 2020 in the months of January, March, May, July, September and November.

JAX FAX Digital Marketing OptionsJAX FAX Digital Marketing offers Airlines,Tour Operators, Resorts, Cruise Lines and other travel suppliers multiple online ways to reach the travel agent distribution channel including: advertorials, website marketing, email marketing, eNewsletter marketing, webinars and more. We offer very affordable, cross platform (print/digital) marketing packages designed to maximize your exposure to Travel Advisors, both in print and online.


Print Magazine Advertising – Page 4DESTINATIONS by Jax Fax Magazine focuses on educating Travel Advisors about

worldwide destinations and the suppliers that serve these destinations.

Editorial Calendar – Destinations by Jax Fax – Page 5

Email Marketing – Page 6100% opt-in database of 60,000 Travel Advisors with competitive

rates and consistently high opens and clicks

Enewsletters – Page 7Monthly destination eNewsletters for: Europe, Asia/Pacific, Africa/Mid East, Latin America,

Caribbean and USA/Canada, as well as Luxury and Cruise. In addition, we distribute a Weekly Bonus Commission and Incentives eNewsletter.

Website Advertising – Page 8Our website, www.jaxfax.com is designed to complement our magazine. Travel Advisors can research destination information from 5 years of past articles. We also use the site

to archive our webinars, podcasts and supplier brochures.

Webinars – Page 9Travel Advisors sell what they know. Webinars are a very effective means of capturing an

audience’s attention and educating them about your products/services.

Social Media Marketing – Page 10Facebook Custom Audience Marketing allows us to deliver your message

to the Facebook newsfeed of 90,000 Travel Advisors.

Podcast – Page 11Our exclusive Pins In The Map podcast series is the Travel Advisor’s audio guide to the travel industry.

It features destination based articles, travel news, and interviews with industry leaders.

Digital and Print Specifications – Page 12

Table of Contents


DISTRIBUTIONEach bi-monthly issue of Destinations will be distributed in print

to 20,000 travel agencies and 90,000 Travel Advisors will receive

the digital issues.

GEOGRAPHICAL BREAKDOWN COPIES PERCENTNew England/Atlantic Coast: 40,880 51.1 %

North/South Central: 20,400 25.5 %

Mountain/Pacific: 18,720 23.4 %

OUR READERSHIP

• JAX FAX readers are involved in all areas of travel:

61% International

61% Domestic

56% Cruises

50% Family Vacations

• The average JAX FAX subscriber has been a travel

agent for 13.6 years

• The majority of Travel Advisors turn to JAX FAX first when

researching and booking travel for their clients

• 84% of readers turn to JAX FAX as the magazine of

choice for information on Tour Packages & Airfares

• 39% of JAX FAX subscribers work in agencies that

record sales of at least $1 Million

• JAX FAX subscribing agencies book travel arrangements for

74% leisure/vacation travel / 26% business travel

• 54% of JAX FAX subscribers work in an agency location

while 46% are home based

Destinations by JAX FAX is a bi-monthly travel trade magazine focused exclusively on marketing destinations to Travel Advisors. Each issue of Destinations is divided into 6 geographic sections including: USA/Canada, Latin America, Caribbean, Asia/South Pacific, Africa/Middle East and Europe. Each geographic section contains multiple destination articles, supplier updates and advertisements for consolidator airfares. Cruise News and Absolute Luxury are also features in each issue.

• Tourist Boards• Tour Operators• Car Rentals• Cruise Lines• Hotels and Resorts

• Airlines• Air Consolidators• Ancillary Travel Products• Consortia / Host Agencies

40,800

20,400

18,720

51.1%

25.5%

23.4%

New England/Atlantic Coast:

North/South Central:

Mountain/Pacific:

TARGET ADVERTISERS INCLUDE:

A LA CARTE DISPLAY ADVERTISING

UNITS 1x 3x 6x 1/4 Page 1,882 1,550 1,060

1/3 Page 2,163 1,811 1,263

1/2 Page 3,227 2,687 1,853

1/2 Spread 5,051 4,235 2,952

2/3 Page 3,678 3,084 2,152

Full Page 5,269 4,411 3,550

Spread 8,430 7,149 5,751

1/9 50 450 450

/ All Rates Are Gross

Print Advertising


JANUARY/FEBRUARYDestinations Cover Feature: South AfricaAfrica & Middle East: IsraelAsia & So. Pacific: China, AustraliaCaribbean: Family Vacations, St. LuciaLatin America: Peru, Riviera MayaCruise News: New ShipsEurope: Spain, FlandersUSA & Canada: Winter Carnival QuebecIndustry News: Travel Technology

Space Reservation & Edit Due: December 6, 2019Ad material is due on or before: December 13, 2019

MARCH/APRILDestinations Cover Feature: EgyptAfrica & Middle East: Zim/Zam/BotAsia & So. Pacific: India, MongoliaCaribbean: Bahamas, Caribbean UpdatesLatin America: Roatan, BrazilCruise News: Europe River CruisesEurope: Turkey, Ireland, GreeceUSA & Canada: FloridaIndustry News: Shore Excursions

Space Reservation & Edit Due: February 7, 2020Ad material is due on or before: February 14, 2020

MAY/JUNEDestinations Cover Feature: ItalyAfrica & Middle East: MoroccoAsia & So. Pacific: Nepal, New ZealandCaribbean: Cuba, Summer in the CaribbeanLatin America: Yucatan, PanamaCruise News: Aegean CruisesEurope: Germany, Croatia, Czech RepublicUSA & Canada: Northeast VacationsIndustry News: North American Rail Travel

Space Reservation & Edit Due: April 3, 2020Ad material is due on or before: April 10, 2020

JULY/AUGUSTDestinations Cover Feature: TBAAfrica & Middle East: Dubai EXPO, IndabaAsia & So. Pacific: Taiwan, Macao ChinaCaribbean: PR & USVI, Antigua, Dom. Rep.Latin America: Costa Rica, Galapagos Cruise News: Asia River CruisesEurope: Europe Rail Travel, Culinary & Wine USA & Canada: Las Vegas Industry News: Travel Insurance

Space Reservation & Edit Due: June 5, 2020Ad material is due on or before: June 12, 2020

SEPTEMBER/OCTOBERDestinations Cover Feature: GermanyAfrica & Middle East: Islands of Africa, UAEAsia & So. Pacific: Korea, Southeast AsiaCaribbean: Barbados, Soft AdventureLatin America: Belize, ColombiaCruise News: U.S. CruisesEurope: Britain, CyprusUSA & Canada: Southern CaliforniaIndustry News: Sustainable Travel Practices

Space Reservation & Edit Due: August 7, 2020Ad material is due on or before: August 14, 2020

NOVEMBER/DECEMBERDestinations Cover Feature:TBAAfrica & Middle East: Family Safaris, IsraelAsia & So. Pacific: Japan, FijiCaribbean: Jamaica, Honeymoon RoundupLatin America: Chile/Argentina, Central AmericaCruise News: Alaska CruisesEurope: Christmas Markets, PortugalUSA & Canada: NY Holiday TravelIndustry News: Ski USA

Space Reservation & Edit Due: October 9, 2020Ad material is due on or before: October 16, 2020

2020 Editorial Calendar and Production Due Dates

Editorial Calendar


eMail MarketingJAXFAXTRAVEL MARKETING MAGAZINE

www.JaxFax.com

THE TRAVEL AGENTS’ PATH TO PROFITS

For more information about our rates and how JAX FAX can help you achieve your email marketing goals, please contact Doug Cooke – Publisher at 203-301-0255 or email [email protected]

TRAVEL INDUSTRY SUPPLIERS

JAX FAX’s new Email Rewards program will ensure that your email receives the attention it deserves. Here’s how it works: every time a travel agent opens a supplier email sent by JAX FAX, they will be-come eligible to win a $50 daily prize. The more emails they open, the better their chances of winning. We will be giving away $50 every weekday, all year long. It’s that simple.

Email marketing has exploded over the past couple of years and every day travel agents receive dozens of supplier emails in their inbox. Many of these emails are deleted and never viewed. No matter how good your offer, this is a lost opportunity.

Maximize your ROI on email marketing with the new JAX FAX “Email Rewards” program. Travel agents can now receive a cash incentive to open and read your emails.

Why use JAX FAX as your email provider?JAX FAX currently has an opt-in database of 36,000 travel agents and we expect that to grow as more agents learn about the Email Rewards program.

Our rates are very competitive.

JAX FAX is a name agents have known and trusted for over 40 years.

Our Email Rewards program will generate the industry’s best open and click rates.

We respect travel agent’s time and will not send more than 6 supplier sponsored emails daily.

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JAX FAX eMarketing works! Here is what our customers are saying:

Why use JAX FAX as your email provider?

We had a very good day when the email went out. Very good response.” - Bill from Tripflock

Your emails give us some of the best response we receive from our email marketing” - Bill from Costa Rica Dream Vacations

Jax Fax has been an amazing email marketing avenue for us. It has helped us grow our audience and users significantly! We enjoy working with Jax Fax, they always go above and beyond for us to help us find the best marketing options to help grow our business.” - Stephanie from Travefy

No sooner do we send an email than our phones start ringing” - Chelsie from NTC

We were shocked by the great response from our email broadcasts with JaxFax! “ - Dan from Elegant Adventures

Our thanks for bringing us over 200 new clients ranging from home based agents to major accounts” - Norman from Travelades

JAX FAX currently has a 100% opt-in database of 60,000 Travel Advisors.

Our rates are very competitive.

JAX FAX is a name agents have known and trusted for over 48 years.

Our emails receive consistently high open and click thru rates.

We respect Travel Advisors’ time and limit our sends to 6 supplier emails daily.

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Send 1 Email Monthly (12 total) January - December for just $200 / email plus a website Banner Ad and a banner on Incentive eNewsletter for 3 months ($3,000 value) --------------- or ---------------------------------Send 1 Email Twice Monthly (26 total) January - December for just $175 / email plus a website Banner Ad and a banner on Incentive eNewsletter for 6 months ($4,900 value)--------------- or ---------------------------------Send 1 Email Weekly (52 total) January - December for just $150 / email plus a website Banner Ad and a banner on Incentive eNewsletter for 3 months ($9,400 value)

STARTER PACKAGEBuy 3 for $275 each and Get 1 Freeplus a website Banner Ad and a banner on Incentive eNewsletter for 1 months ($1,200 value)

BOOST YOUR EMAIL RESPONSE WITH SOCIAL MEDIA MARKETINGFACEBOOK CUSTOM AUDIENCE MARKETING: For as little as $200 / email blast we will use your email to create a Facebook ad which we will place on the newsfeed of up to 90,000 Travel Advisors.

SPECIAL OFFER FOR 2020 EMAIL MARKETING


CHOOSE YOUR DESTINATION!

• The Caribbean/Bahamas/Bermuda • Europe • Africa and the MiddleEast • Latin America • Asia/Pacific • USA/Canada • Luxury Travel Newsletter • Cruise News

EACH eNEWSLETTER WILL CONTAIN:

• Multiple Destination Articles • Supplier News • Fam Trips • Agent Incentives

JAX FAX Destination Monthly eNewsletters

BANNER ADS ON DESTINATION eNEWSLETTERS PRICING:

STANDARD BANNER - 12 Monthly Destination eNewsletters - $100/eNewsletter

STANDARD BANNER - 6 Monthly Destination eNewsletters - $150/eNewsletter

Banner size: 600 x 60 pixels

eNewslettersDESTINATION eNEWSLETTERS Includes the following regions on a monthly basis:

TRAVEL AGENT INCENTIVE AND BONUS COMMISSIONThis eNewsletter comes out each Thursday and notifies agents of opportunities for increased earnings.

SPONSOR BANNER600 x 60 pixels

SQUARE162 x 135 pixels

Banner in Weekly eNewsletter (rate/month)Annual Semi Annual Quarterly Monthly (52 ads) (26 ads) (13 ads) (4 ads) Sponsor ad (600 x 60 pixels) $350 $375 $400 $425 Square Banner (162 x 135 pixels)$250 $275 $300 $325


WWW.JAXFAX.COMOur website is designed to provide Travel

Advisors with up to date destination

information. It is updated daily and has

hundreds of archived destination articles

and other relevant information Travel

Advisors can use when researching a

destination for their clients. The site also

has other information Travel Advisors need

including: FAM Trips, Consolidator Search Engine, Brochure Library and much more.

Ad units include: Leaderboard ad, Standard

banner and “Microsite ad”. Microsite ads

are unique to JAX FAX and contain live,

customizable and updatable content.

LEADERBOARD – 728 x 90 pixels

MICROSITE AD – 300 x 250 pixels

SQUARE – 162 x 135 pixels

WEB SITE RATES (RATE/MONTH) ANNUAL SEMI ANNUAL QUARTERLY MONTHLY

Microsite Ad $700 $750 $800 $850

Leaderboard $500 $550 $600 $650

Standard Banner $275 $300 $325 $350

Website Advertising


Webinars

COFFEE BREAK AND HAPPY HOUR WEBINAR PRICING (All pricing based on pre-payment)

JAX FAX LAUNCHES NEW DAILY COFFEE BREAKAND HAPPY HOUR TRAINING SESSIONS

• Two Daily Training Sessions – Coffee Break at 11:00am and Happy Hour at 4:00pm

• 30 Minutes for your presentation and Q/A – keeps viewers engaged

• Affordable pricing makes these training sessions available to all travel suppliers

• Suppliers will be provided with a list of registrants and recording of the webinar.

• A copy of the webinar will be hosted in the webinar library at www.jaxfax.com

Single Webinar (Coffee Break or Happy Hour)Cost: $400

Package of 3 Webinars (Coffee Break or Happy Hour)Cost: $1,000

Package of 6 Webinars (Coffee Break or Happy Hour)Cost: $1,800

• Educate our engaged Travel Agent audience on your products and services

• Build your own travel agent database

• Cost effectively interact with our Travel Agent readership

A JAX FAX SUPPLIER TRAINING WEBINAR WILL HELP YOU TO:

Building Sales with JAX FAX Travel Marketing: Webinars

Limited Time Only

Sign Up Today


JAX FAX is thrilled to announce that we can now deliver your marketing message to the Facebook Newsfeed of our custom list of 90,000 Travel Advisors. Most importantly, you are assured that your marketing will only be displayed on the newsfeed of those who are most likely to engage with it. This maximizes your spend and ensures your message delivers maximum value.

Social media marketing should not replace, but rather enhance, your current marketing channels. Whether it is sending out an email broadcast, running a display ad in print, or doing online display advertising, the addition of a Facebook Marketing component can help maximize the impact of your marketing by reaching a highly targeted audience in one of their favorite channels – Facebook.

Best yet, our Custom Audience Marketing on Facebook is very affordable and delivers great value.

For Current JAX FAX AdvertisersUsing Facebook Marketing to “Boost” your email marketing with us.

Price for 1 Facebook ad - $300

Price for 6 Facebook ads - $1,500


For those suppliers only wishing to engage with our audience on Facebook

Price for 1 Facebook ad - $500



Plan A: Plan B:

CUSTOM AUDIENCE MARKETING ON FACEBOOK

Social Media Marketing


PodcastsPINS IN THE MAP - A PODCAST SERIES FROM JAX FAX Pins In The Map, the podcast series, is the Travel Advisor’s audio guide to the travel industry. It features destination based articles, travel news, and interviews with industry leaders. Pins In The Map podcast follows the bi-monthly release of the Destinations by Jax Fax magazine with audio of our articles, as well as other custom content. Pins In The Map is featured on iTunes, Google Play, Stitcher, our host site Spreaker, and various other podcast platforms.

PODCAST SPONSORSHIP OPPORTUNITIESJAX FAX now offers travel suppliers the opportunity to sponsor specific destination articles in this new dynamic audio format. Each sponsorship will include a 30 second (75 word) promotion of your company as part of the introduction to specific articles. Podcast sponsorship can be purchased as an add-on to a display ads in the magazine or, as a stand alone ad unit. The cost of a stand alone unit is $250 while the cost to add the sponsorship to a display ad is just $200. The sponsorships are offered on an exclusive basis per article. JAX FAX promotes this podcast channel extensively through our marketing channels to ensure its adoption by our Travel Advisor readership. Visit: www.spreaker.com/show/pinsinthemap

Jan / Feb Issue

Mar / Apr Issue

May / June Issue

July / Aug Issue

Sept / Oct Issue

Nov / Dec Issue

AFRICA & MIDDLE EAST: 01/07/20

Israel


Zim / Zam / Bot

AFRICA & MIDDLE EAST: 05/5/20Morocco


Dubai Expo / Indaba


UAE Update / Islands of Africa


Family Safaris / Israel

ASIA & SOUTH PACIFIC:01/14/20

China / Australia


India / Mongolia


Nepal, New Zealand


Taiwan / Macao


Southeast Asia / Korea


Japan / Fiji

CARIBBEAN & BERMUDA:

01/21/20Family Travel /

St Lucia


03/17/20Bahamas / Carib

Updates


05/18/20Caribbean Summers /

Cuba


07/28/20US Caribbean / Antigua /

Dominican Republic


09/22/20Barbados / Soft

Adventure


11/17/20Jamaica / Honeymoon

Roundup

EUROPE:01/28/20Spain /

Flanders

EUROPE:03/24/20

Turkey / Ireland / Greece

EUROPE:05/27/20

Croatia / Czech Republic

EUROPE:08/04/20

Rail Travel / Culinary

EUROPE:09/30/20

Germany/ Britian / Cyprus

EUROPE:11/24/20

Xmas Markets / Portugal

LATIN AMERICA:02/04/20

Peru / Riviera Maya


Roatan / Brazil


Yucatan / Panama


Costa Rica / Galapagos


Belize / Colombia


Chile/Argentina

NORTH AMERICA & HAWAII:02/11/20

Quebic Winter Carnival


Florida Updates


New England Vacations


Las Vegas


Southern California


Southern California

CRUISE:02/18/20

New Ships Roundup / NCL Encore Review

CRUISE:04/14/20Europe

River Cruises

CRUISE:06/16/20Adriatic /

Med Cruises

CRUISE:08/25/20

Asia River Cruises

CRUISE:10/20/20

US Cruises

CRUISE:12/15/20Alaska Cruises

LUXURY:02/25/20

TBD

LUXURY:04/21/20

TBD

LUXURY:06/23/20

TBD

LUXURY:09/01/20

TBD

LUXURY:10/27/20

TBD

LUXURY:12/22/20

TBD

WK 2:

2020 PODCAST CALENDAR

WK 3:

WK 4:

WK 5:

WK 6:

WK 7:

WK 8:

WK 1:


Print Specifications

7.125 x 5 in.

7.125 x 2.5 in.

3.5 x10 in.

3.5 x5 in.

HALF PAGE NO BLEED RED = BLEED

YELLOW = LIVE AREA

BLUE = TRIM

QUARTER PAGE NO BLEED FULL PAGE WITH BLEED

Full page bleed: 8.625 x 11.375 in.

Full page trim: 8.125 x 10.875 in.

Full page image area:

7.625 x 10.375 in.

MAGAZINE SPECIFICATIONS: All measurements are in inchesFinal trimmed size of magazine is 8.125 x 10.875

Full page bleed: 8.625 x 11.375 in.Full page trim: 8.125 x 10.875 in.Full page image area: 7.625 x 10.375 in. 1/2 page no bleed horizontal: 7.125 x 5 in.1/2 page no bleed vertical: 3.5 x 10 in.1/4 page no bleed horizontal: 7.125 x 2.5 in.1/4 page no bleed vertical: 3.5 x 5 in.

PREFERRED FORMATS: PDF X1a, and JPG files. All files should be created and submitted at 300 dpi.

AD SIZES: All ads must be created to exact size specifications.

FONTS: PDF files must have all fonts embedded or output to outline.

PHOTOS: Must be 300 dpi in CMYK.

multi-channel travel marketing · why use jax fax as your email provider? jax fax currently has an...

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