MujiComp or RyanairComp?

Digital Shoreditch

May 2013

John Waterworth

@jwaterworth

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… an integral, invisible part of the way people live their lives.

Mark Weiser1991

Ubiquitous computing

Scientific American special issue on Communications, Computers and Networks, September 1991Photograph of Mark Weiser from Xerox Palo Alto Research Center

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… computers that [know] everything … about things.

Kevin Ashton1999

Internet of things

Profile photo of Kevin Ashton on Twitter. Copyright © 2013 Kevin Ashton

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Deptford power station, 1890Image Copyright © National Maritime Museum

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InfrastructureRegulationMoneyPeople

Tipping is about …

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MAYA principle: Most advanced yet acceptable

Raymond Loewy1893 – 1986

Mind the gap

Image of Raymond Loewy from Life Magazine. Copyright © Time and Life Pictures

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Dick to normalPhotograph of John F Mitchell with a Motorola DynaTAC portable phone. Copyright © 1973 MotorolaImage of Google Glass. Copyright © 2013 Google

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No cooking, 1956Still image from Design for Dreaming. Copyright © 1956 General Motors

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Accept friend request, 2011Still images from The Social Web of Things. Copyright © 2011 Ericsson

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Samuel Pepys1633 – 1703

pepysdiary.com@samuelpepys

Plus ça change

Painting of Samuel Pepys by John Hayls (1600-1679)

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EverywhereInvisibleAgencyAutonomy

Scary

EmbeddedSmartAwareConnected

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Popular fiction

Part of the cover image of Explorers on the Moon by Hergé. Copyright © 1954 Casterman

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Wonderful worldStill image from Star Trek Voyager. Copyright © 1998 Paramount Television

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Loss of privacy, intimacy, autonomyStill image from 1984. Copyright © 1984 Metro-Goldwyn-Mayer Studios Inc.Still image from TXH 1138. Copyright © 1971 Warner BrosCover of Penguin Classics edition of We by Yevgeny Zamyatin. Copyright © 1993 Penguin Books Ltd.

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Loss of privacy, intimacy, autonomyStill images from Black Mirror. Copyright © 2011 Channel 4

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False paradiseStill image from Logan’s Run. Copyright © 1976 Metro-Goldwyn-Mayer Studios Inc.Still image from The Island. Copyright © 2005 DreamWorks Productions, LLC.Still image from The Time Machine. Copyright © 1960 Metro-Goldwyn-Mayer Studios Inc.

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Social divisionPublicity image for Gattaca. Copyright © 1997 Colombia Pictures Industries, Inc.Still image from Metropolis. Copyright © 2002 F.W. Murnau FoundationCover art for the first edition of Brave New World by Leslie Holland. Copyright © 1932 Chatto and Windus

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Intelligent machines turn evilCover art for first edition of I, Robot by Ed Cartier. Copyright © 1950 Gnome PressStill image from The Matrix. Copyright © 1999 Warner Bros.Cover art for Terminator 3: The Redemption video game. Copyright © 2004 Atari, SA

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Separation from naturePhotograph by akseabird on Flickr Commons

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Today’s problems and then someStill image from Hitchhiker’s Guide to the Galaxy. Copyright © 1981 BBCStill images from Minority Report. Copyright © 2002 Twentieth Century Fox Film Corporation

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So …

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BoundariesVisibleOff switchChoice

Not so scary

EverywhereInvisibleAgencyAutonomy

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MujiPhotograph of Muji Yurakucho superstore from muji.com. Copyright © 2011 Ryohin Keikaku Co., Ltd.

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Tasteful, simple, clear, clean, contemporary, affordable, … to be invited into the home.

Matt Jones2010

MujiComp

Source berglondon.com/blog/tag/mujicompPhotograph by Timo Arnall. Copyright © 2010 Berg Studios

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RyanairScreen capture of Ryanair website at ryanair.com

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Maybe this willbe more like RyanairCompthan MujiComp?

John Waterworth 2011

RyanairComp

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Neoliberal economicsStateless corporationsUltra individualismTechnological solutionism

Californian ideology

Richard Barbrook and Andy Cameron, see http://en.wikipedia.org/wiki/The_Californian_Ideology

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Ubicomp divide

Wii publicity image from Nintendo. Copyright @ 2009 Nintendo of America, IncStill image from Black Mirror. Copyright © 2011 Channel 4