muckno mania castleblayney - cavan monaghan leader festival conference 2012
DESCRIPTION
Presented by Mr Tommy Mc Guire, Castleblayney Community EnterpriseTRANSCRIPT
Muckno Mania
Festival
Origins
The Muckno Mania Festival was introduced by Castleblayney Community Enterprise as a one day event back in 1999. Following its success that year the Festival was then extended to a three day event.
The Muckno Mania Festival is now in its 13th year and continues to include a varied programme which is designed to provide family entertainment and also to enhance public awareness and appreciation of the Arts.
Aims
The aims of the Festival are to promote & stimulate community interest in art, culture & sports so as to enhance cultural, social & economic development within the community. The organisers of the Festival are always keen to broaden participation in the events and therefore the Festival Programme includes a variety of activities aimed at all sections of the community.
Festival Name
The title of the Festival which includes the word Muckno is in reference to the scenic lake Muckno and the parish of Muckno. The lake took its name from a story which tells how a Saint Maeldoid tried to build a Monastery on one side of the lake but had to change his plans when a Black Pig emerged from the lake to knock down the walls each night. The lake was then called Muc Snàmh which is the English for the swimming pig. However poor English pronunciation back the years translated it to Muckno.
Wilbert the Pig
In 2007 the Committee decided to create a corporate logo for the Festival which would make it synonymous with the event. Eventually they identified and adopted an image of a pig in a bathing suit holding a micro-phone which represents both the legend of the lake and depicts the Festival Programme of Entertainment. In a school competition Erin Brady named the pig Wilbert and he is now widely used in all Festival promotional material.
Wilbert the Pig Competition
Committee Make-up
The Muckno Mania Committee is made up of:
5 Castleblayney Community Enterprise Board Members
18 Local People from different ages and backgrounds
Over 50 volunteers help out on the weekend.
Art Content
The entire Muckno Festival Programme deliberately combines popular fare with serious artistic content which is designed not alone to enhance public awareness & appreciation in the Arts but also to provide a diverse programme whereby more & more people experience the arts. There is a very varied Art content throughout the entire Muckno Mania Programme.
Key Items
Festival Queen
Guinness World Records
Cultural Fair
Triathlon
Soap Box / Float Your Soap Box
Stars in Your Eyes
Fun Day Sunday
New Creative Activities
Festival Queen Competition
Festival Queen 2012
Smurfs –
Guinness World Record 2008
The Flintstones –
Guinness World Record 2010
Hulk –Guinness World Record
2012
Cultural Fair
Triathlon
Festival Finances Grant Aid
Arts Council
Monaghan County Council
Castleblayney Town Council
LEADER
Festival Fees
Sponsorship Local Businesses
Pub Sponsorship
Chamber of Ireland Access Award
REHAB Award
REHAB Award
Chamber of Commerce
Impacts
Local Involvement
Community Spirit
Town Promotion
Tourism Promotion
Economic Benefit to local Community
Harnesses Good Will
Festival Strengths
Varied Programme
Track Record (13th Year)
Good Will
Dedicated Committee
Castleblayney Community Enterprise
Castleblayney Festival
Network
In 2010
Conscious that there were groups within Community running events and activities that were very similar in nature and using similar resources
Member Groups
Castleblayney Drama Festival
Pipe Band Competition
Castleblayney Chamber of
Commerce – May Day Parade
Muckno Mania Festival
Castleblayney Show
Bog Snorkelling
Possible Benefits
Joint marketing and promotion
Joint fundraising
Central administration office
Sharing of resources e.g. equipment
Idea sharing and assisting each event to become more successful
Funding applications
Group Undertakings
Met Stakeholders
Bookmarkers
FÁS Job Placement
Variety Concert
Application To LEADER
Half Page Ad
Programme Books & Fliers
Calendar
Pop Up Stands
Aluminium Stand
Barriers
Cones
Corporate Flags, Street
Banners, P/A
LEADER Funding at 75% 6½ Pages in Northern Standard €6,300
6 x 7 Day Advert on Northern Sound €3,654
Programme Book and fliers €6,218
2011 Annual Calendar €3,993
Seven Pop up Stands with graphics €4,840
6 Aluminium road sign stands €1,975
36 (8ft x 4ft) Road Signs €1,990
40 control barriers €1,920
100 Cones €1,983
24 (10ft x 2ft) Street Banners €1,430
20 Corporate Flags €1,600
1 Outdoor PA System €1,940 €37,843
Financial Details
LEADER Funding 1st Phase €11,296
LEADER Funding 2nd Phase €17,074
LEADER Total €28,370
Matching Funds 25% €9,455
Overall Total €37,825
Weaknesses
Need for a lead partner
Additional workload
Weak groups in consortium
Buy in poor
Benefits to Date
Increased awareness of events
Increased numbers attending events
Professional approach to promotion
Greater synergies amongst groups
Members supporting each others event