much needed skill for every cmo in 2015
TRANSCRIPT
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● Responsibility of managing staff and also making an impact with their work makes its rough for the Chief Marketing Officers
● They do have to keep themselves updated with the technologies as now Marketing is just not about creativity and being strategist
● CMO are the ones on whom the CEO’s count for strategic input
● CMO’s are digitally skilled too, here are a few skill tips that would definitely be helpful for them in 2015
CMO’s
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Finding Data That Can Make a Change
● Nowadays marketers use technical sources to dig deep for the information
● Finding information about the likes and dislikes of their target audience with the help of sources like social media and online surveys
● CMO and CIO working together can also be a beneficial factor according to market research
● The CMO’s need to find the data that affects the business in a good way
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Be Customer Specific● Customers want to connect in a multi channel,
Multi Device way, they don’t bother about
medium to communicate● All they want is that the brand should reach
them no matter which device they use● Understand the incomplete needs of the
customers and try to see if you can find a
solution for that● Plan your goals clearly and build the strategies
according to them● See for the areas where improvement is
needed to provide better customer experience
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● You need to educate the audience about what your brand is
● Your ad will be of no use if the customers blocks it no matter how good it is
● Make them aware about your vision
● These days customers are more connected to each other with multi channel and devices
● A market research says that 2015 will be the year of CMO’s becoming brand publishers
Tell The Tales About Your Brand
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Be A Quick Mover● The CMO need to be very flexible in
terms of understanding the market flow and customer specifications
● CMO also need to find a right set of talents for their teams to improve
● CMO teams merge in through marketing disciplines, gather real time information and generate new ideas and test them
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● The market is Customer centric, Data Driven and Segmented and always changing with the waves of new trends
● The CMO need to be very fluent in taking the firm through this
● Align the marketing with C-suite and search the right set of talents and skill for the team
● Agility needs to be there, the CMO should allow his team to try and do new things and failing is allowed
● The teams need to be very much dedicated to the process and empowered
Act Seamlessly
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Bust The Silo
● Silos can make the organization disjointed as your customer data is stored in one silo, your email campaigns in another
● It could also create tensed situations and internal friction between the team
● To burst the silo, you need encourage communication between the team
● Look for technologies that can give you more information about consumer behaviour
● This could be more beneficial for the teams working in silos
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Extreme Leadership ● CMO’s are considered as business leaders
nowadays and they have a great responsibility on them to handle the C-suite, like CIO'S and CEO’s
● CMO’s need to be digitally proficient with things like analytics, and must be very good in providing cross channel customer experience
● Technical agility and data points are replacing the strategic artwork that were the strong pillars of marketing at times.
● To be a firm leader, CMO’s need to catch up on this
● reate right teams and discover new technology and find creative ways to give customers a high quality experience
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