mtv youth hangout trends

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Youth Hangout trends All Images courtesy getty images.

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Where do the youth hangout? What do they do when they get together with friends? Find out.

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Page 1: MTV Youth Hangout Trends

Youth Hangouttrends

All Images courtesy getty images.

Page 2: MTV Youth Hangout Trends

Youth has many layers

Decoding Youth needs an X Ray

vision not just observation !!

hence, MTV uses a mix of

Informal , Unconventional

Techniques

Page 3: MTV Youth Hangout Trends

Video diaries, ethnography interviews, semiotics studies, peer discussion, peer-peer sharing, hangout observations, FB closed

communities, online chats, net crawls, blogs, 10 city college network …

Page 4: MTV Youth Hangout Trends

Multiple INDIA specific publications to dig into various aspects of Youth Life encompassing money, relationship, icons and entertainment

To book your copy of MTV Research, Write to us at

[email protected]

Page 5: MTV Youth Hangout Trends

You may also connect to the MTV OPEN SOURCE

www.mtvplay.in

Page 6: MTV Youth Hangout Trends

LET US UNDERSTAND THE

HANG-OUT HABITS OF THE

YOUTH TODAY

Page 7: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 8: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 9: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 10: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 11: MTV Youth Hangout Trends

Mall visits emerge as key hangout activity- both

during weekdays & weekends

56

57

66

69

70

74

80

57

57

66

78

84

80

87

Have been on a long drive / weekend vacation

Have been to the clubs / pubs / parties

Invited guests / friends / relatives over to home

Have been to a restaurant/hotel/coffee shop

Watched movies in theatre / multiplex

Visited relatives / friends in town

Hang out at Mall or shopped from a Mall

Activities engaged in during last 1 month(figures represent % youth agreeing to the statement)

Weekends Weekdays

Base: 15-24 years, 3115 respondents

Page 12: MTV Youth Hangout Trends

Malls draw them in by allowing the youth to sample

new trends & providing a time-out destination

For time pass / hangout with friends,

30%

Get knowledge about new fashion / products, 30%

Get everything in one place, 17%

Can shop / get good offers, 14%

For watching movie, 5%

DK/CS/NM, 4%

Most important reason for going to the mall

Base: 15-24 years, 3115 respondents

Page 13: MTV Youth Hangout Trends

Mall culture permeate Youth habits,

with a higher skew towards the

younger teens

77

72

65

63

63

73

65

65

60

55

73

65

52

59

52

Malls are one of the more happening places in town

Malls offer lots of entertainment under 1 roof

I love to check out events and activiations at malls

I go to malls to give company to my friends

Malls are a good option to pass time

Statements about the Mall(figures represent % youth agreeing to the statement)

21-24 years 18-20 years 15-17 years

Base: 15-24 years, 3115 respondents

Page 14: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 15: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 16: MTV Youth Hangout Trends

Base: 18-24 years, 2200 respondents

Page 17: MTV Youth Hangout Trends

For more dope on youth & to buy your

copy of MTV Youth Study

Write to us at

[email protected]

Page 18: MTV Youth Hangout Trends