AFTER A GREAT RESPONSE TO SEASON 1 A Cumulative reach OF 120 MILLION

WE WERE SET ON THE ROAD TO BECOME A SHOW WELL ASSOCIATED WITH CYBER SAFETY

THE QUESTION WAS NOW, HOW DO WE OWN CYBER SAFETY?

.

WITH POPULAR FACE, KRITIKA KAMRA ON BOARD WE STARTED SPREADING THE MESSAGE OF CYBER SAFETY NATIONWIDE

WHILE THE INTERNET IS A GREAT PLACE,

IF YOU AREN’T CAREFUL ENOUGH YOU CAN GET WEBBED

WE LAUNCHED OUR CAMPAIGN OF “SURF SMART. STAY SAFE”

First stop: Making news

INTERACTIONS WITH THE HOST – KRITIKA KAMRA

MULTICITY PRESS RELEASE

THE PLAN

INTERACTION WITH CHANNEL SPOKESPERSON

EXCLUSIVE LEAK STORY

TUNE INS AND EPKS

TELEVISION EXCLUSIVES

INTERVIEWS ON THE EXTENSION OF THE SHOW

CITY VISITS – PUNE, KANPUIR, CHANDIGARH

STORIES ON CRIME IN INDIA

Exclusive leak with DNA After Hrs

HT CityPioneer

Hindu Metro Plus

Statesman

Asian Age

Statesman

Screen

NATIONAL MEDIA INTERACTIONS WITH THE HOST

INTERACTIONS WITH TOP ONLINES

SPOKESPERSON INTERACTIONS WITH TRADE MEDIA

Sakal Times

Indian Express

Prabhat

VishwadarpanSanj Samachar

Dayita

Janpravas

Hamara Mahanagar

TAKING REGIONAL MEDIA BY STORM

Next stop: Spreading the word

WE TIED UP WITH CYAS & TECH-DEFENSE to ARRANGE CYBER SAFETY SEMINARS ACROSS 3 CITIES

CHANDIGARH

REAL CASES OF CYBER CRIMES, PRECAUTIONS, QUICK TIPS AND SMART WAYS TO OVERCOME THEM WERE DISCUSSED. A FEW COLLEGES ALSO PUT UP Flash mobs to

spread the message

PUNE KANPUR

Further ahead: Going Online

“MAKE QUICK MONEY” banners are QUITE COMMON, WE GAVE OUR OWN UNIQUE SPIN TO THE IDEA

Banners across gdn networks

HERE AGAIN WE SET PEOPLE UP TO GET WEBBED

WE USED ATTENENTION GRABBING TEXT ADS AND TARGETED PEOPLE BY GIVING THEM THE ILLEGAL DOWNLOAD message if they searched the net for downloads they

GOOGLE TEXT ADVERTISMENTS

got webbed

People were lured by “WIN FREE TICKETS” - WE GOT A RESOUNDING RESPONSE TO THIS – OVER 1000 NUMBERS WERE COLLECTED BY

US

EFFECTIVELY USED reMARKETING

ON YOUTUBE WE ROLLED OUT OUR ‘FIRST watch’ CAMPAIGN wherein our promos played out as the first video pan India

And banners across gdn

HIGH IMPACT banners ON ZNEWS, DNA, TIMES OF INDIA, BOLLYWOOD LIFE

VIDEO BANNERS ON EBAY & SMARTPHONES

O-ZONE - 5000 youth hot spots across the countrY

Across malls, Cafe’s , subway, EATERIES and youth hangout places predominantly in small towns and LC1 markets

AS WELL AS IN 60 COLLEGES.

EVEN ACROSS TRADE DATA BASES OUR PERSONALIZED MAILERS WENT OUT TO PEOPLE WITH AN INTRUSIVE

SUBJECT LINES THAT ROUSED THEIR CURIOSITY.

IT COMPELLED PEOPLE OPEN UP THEIR MAIL, ONLY TO GET WEBBED

On the way: Radio

WE TOOK OUR CYBER SAFETY EXPERTS TO THE AIR WAVES

WE ALSO HAD LISTENERS CALL IN AND SHARE THEIR EXPERIENCES

RADIO ACTIVITY WAS ACROSS 10 CITIES.

AND GOT THEM TO SHARE THEIR TIPS WITH THE LISTENERS

WE PARTNERED WITH RED FM AND BIG FM

And finally, we had arrived…

OVER 100 ONLINE EXPOSURES INCLUDING MAJOR TRADE MEDIA

THE RESULT – PR BUZZ

OVER 150 PRINT EXPOSURES

WEEKLY TUNE INS IN ALL KEY CAT A PUBLICATIONS ACROSS INDIA

MENTION IN EVERY CRIME BASED TV SHOW STORY IN MEDIA

TELEVISION EXCLUSIVES

EXCLUSIVE LEAK STORIES

OVER 500 COMPLAINTS REGISTERED WITH CCAS REGARDING CYBER CRIME

THE RESULT – IMPACT

SHOW EXTENDED FROM 16 TO 24 EPISODES DUE TO IMMENSE POPULARITY

HIGHEST RATED NON FICTION SHOW ON THE CHANNEL

THANK YOU