mts marketing
TRANSCRIPT
marketing of mass
transport systems
Russian transport challenge 1
No competition
Moscow
Tyumen
Kursk
Kazan
Russian transport challenge 1
No competition
Lack of carriers causes lack of routes
Russian transport challenge 1
No competition
Lack of carriers causes lack of routes
Omsk - Krasnodar
Omsk – Krasnodar
Perm – Samara
Omsk – Krasnodar
Perm – Samara
Any trunks
cross-routes roads e.g. 3rd & Sadovoe rings
in Moscow are always overloaded
ideas
hubs promotion
e. g. Dallas Fort WorthInternational airport, TX, USA
e. g. Dallas Fort WorthInternational airport, TX, USA
e. g. Hong KongInternational airport, inside China
e. g. Park & RideSheffield, SY, United Kingdom
e. g. Park & RideAnnino, Moscow, Russia
http://www.youtube.com/watch?v=9rMi99xxero&feature=related
ideas
new routes
establishment & promo
ideas
new routes
establishment & promo
not by carriers
carriers use
their basic hubs
when they launch
new routes =>>
trunks via basic hub only
ideas
new routes
establishment & promo
by local hubs
>airports>park & rides>bus terminals>railway stations>multimodal transfer centers
by local hubs
1. less transport stress in key hubs
2. less time to ride
3. less CO2 emission
4. lower price due to increased competition
what’s for me
5. all market info is available
6. notable increase of routes
7. multimodal transfers development
8. transport and non-transport businesses engagement
what’s for me
