mtg 2014 rate card
DESCRIPTION
MTG 2014 RATE CARD. MTG Rate Card specifies the various options and prices for broadcasting advertisements in channels TV3 , TV6, 3+, RTR, CTC. ADVERTISING CAMPAING WITH GUARANTEED AMOUNT OF VIEWERS (RBS) - PowerPoint PPT PresentationTRANSCRIPT
MTG 2014 RATE CARD
ADVERTISING CAMPAING WITH GUARANTEED AMOUNT OF VIEWERS (RBS)In case of RBS campaign TVR 1 channel CPP 1“ price will be multiplied by index 0,80 and the shares of channels for the current month will be determined by CSOV of previous month. Target groups and indexes for RBS campaigns are as follows:
MTG Rate Card specifies the various options and prices for broadcasting advertisements in channels TV3, TV6, 3+, RTR, CTC.
CHANNELS INDEX TARGET GROUP INDEX
TIME ZONE AIRTIME TVR 1 CHANNEL CPP 1" TVR 2 channels 0,95 18-49 1,00
OFF PRIME TIME 06:00 – 17:59 5,25 EUR TVR 3 channels 0,93 4+ 1,10
PRIME TIME 18:00 – 23:59 8,70 EUR TVR 4 channels 0,90
OFF PRIME TIME 00:00 – 05:59 5,25 EUR TVR 5 channels 0,88
TV3, TV6, 3+, RTR, CTC
TARGET GROUP CPP INDEX TARGET GROUP SIZE TARGET GROUP CPP INDEX TARGET GROUP SIZEAll 4+ 1,08 1 277 000 Women 18-39 0,93 206 000All 18+ 1,04 1 080 000 Women 18-49 0,93 312 000
All 15-29 1,22 256 000 Women 25-54 0,95 287 000All 18-39 1,05 413 000 Women 35-59 0,95 246 000All 18-49 1 601 000 Women 25+ 0,95 535 000All 25-54 1,03 561 000 Men 18-39 1,2 207 000
All 18-49>6000 1,13 345 000 Men 18-49 1,18 289 000All 18-59 FM>4000 1,04 521 000 Men 25-54 1,17 274 000
MONTH INDEX SPOT LENGTH INDEX SPECIAL POSITION INDEXJanuary 0,80 1-9 seconds 1,45 First 1,30
July 0,90 10-19 seconds 1,30 Second 1,25February, August 1,00 20-29 seconds 1,20 Third / Last 1,10
March, September, December 1,20 30-... Seconds 1,00April 1,30
October, November 1,35June 1,60May 1,70
SPECIAL POSITION INDEXESSPOT LENGTH INDEXESSEASONAL INDEXES
*min. spot length for calculations is 15 seconds