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MTA FY14 Strategy

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Page 1: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

MTA FY14 Strategy

Page 2: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Results and Goals Positioning UpdatesExamsTraining ContentMarketing FocusThe Next GenerationIT Skills NeededQ&A

Agenda

Page 3: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Results and Goals

*Source: FY13 Instructor Survey

FY13Volume down 5%

InstructorsNSAT 153*NVAL 156*

FY14Volume up 24%

Page 4: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

CompTIA compare (August)Messaging creation in process85% overlap between CompTIA Networking and Security and MTA Networking and Security

Adding MTA to the cert stack (August)A fourth level will be added to the pyramid representing MTA as entry level/learning web pages will be updated to support the four-level pyramidMTA will be a visible part of the cert stack

Positioning Updates

98-367

And

98-366

85% common

Security+

And

Network+

Page 5: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

IT Pro Exams 98-349, 98-365, 98-366, 98-367Introduction of new question typesUpdate to Windows Server 2012 and Windows 8 likely won’t be until H1 FY15

Developer Exams 98-361, 98-363, 98-374Introduction of new question typesRemoval of reference to XNA in Exam 374

Database Exam 98-364Introduction of new question typesSQL Server 2012 to be included at later date

Plus one new exam 98-379Software Testing FundamentalsNew question typesPublication Date: September

Exam Updates

Page 6: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Exam Review Kits (ERKs)ITA BenefitNon-ITA minimum exam purchase required

Student Study Guides (SSGs)Download via Certiport, ITA site, Cert Study Groups

MOACAvailable as ITA benefitLocalization TBD

MVA Courses -- NEW4 to 6 hours eachPhased release Aug through Sept: Networking, Security, Win Server, Software Dev, HTML5, DatabaseLocalized subtitles nine languages

eLearning -- NEWPlan TBDITA benefitLocalization TBD

Training Content

Page 7: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Revised messaging Frame MTA for STEM/Career ClustersCollateral RefreshWeb propertiesCampaigns

Key FocusMTA in UK CS curriculum roadmapBCS Accreditation: Drive adoption among Teacher Workshops, UK

Success StoriesApprenticeship videoEgypt

Drive Sustaining Test Fest modelTest Fest in a box (Certiport)

CampaignsCertiport cadence

Marketing Focus

Page 8: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Career Cluster Mapping

Page 9: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

http://t.money.msn.com/business-news/newsarticle?feed=OBR&date=20130729&id=16747507&symbol=msft

IT Skills Needed

Page 10: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

Appendix

Page 11: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

MTA Sample: Graphics Interpretation Example

Page 12: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

MTA Sample: Statement Correction

Page 13: MTA FY14 Strategy. Results and Goals Positioning Updates Exams Training Content Marketing Focus The Next Generation IT Skills Needed Q&A Agenda

MTA Sample: Statement Analysis