msi graphics library 3q2016

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1MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

www.equinix.com

2MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

This library was prepared for the use of the Market Strategy and Insights team. It

comprises of multiple examples of charts and graphics than can be replicated using the

tools we currently have access to. The charts and graphics presented in this library can

be created using Microsoft PowerPoint, Microsoft Excel, Think-Cell, Tableau Public

and RAW. An Iconography Bank which includes 400+ scalable vector graphic icons and

14 customizable maps is also included in this library. We will endeavor to add more

content to this library and enhance it based on your feedback and business needs.

Feel free to pull items from this library and if you need any assistance, training or if you

have suggestions on how we can improve this library please contact:

[email protected]

Regards,

Ezekiel “Kyle” Bunda

Sr. Graphics Designer

3MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

Column 4

Marimekko 5

Waterfall 6

Line 7

Area 9

Stock (Box-and-Whisker) 10

Pie 11

Donut 12

Chloropleth 15

Bubble Map 16

Flow Map 18

Chord Diagram 19

Radar 20

Heat Map 22

Bubble Plot 23

Bubble Cluster 24

Nightingale Rose 25

Sunburst 27

Dendograms 28

Alluvial (Fineo-like) 30

Bump 31

Steamgraph 32

Treemap 33

Venn Diagram 34

XY Scatter 35

Speedometer 36

Other Illustrations 37

Iconography Bank 40

4MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

COLUMNPowerPoint Only

1.6 1.61.7

1.2

1.4

2010 2011 2012 2013 2014

Free Cash Flow

(U.S. $ billions)

1.35

1.741.89

1.54

1.85

2010 2011 2012 2013 2014

Adj. Earnings per Common Share

(U.S. $)

0%

5%

3%

2%

1%

2010 2011 2012 2013 2014

Revenue Growth Before Currency

18.7% 19.1%17.7%

15.0%

2010 2011 2012 2013 2014

Underlying Operating Profit Margin

1.60

2.202.40

2.102.30

2010 2011 2012 2013 2014

Cash Operating Income

(U.S. $ billions)

6.0%

6.9%6.5%

5.3%5.8%

2010 2011 2012 2013 2014

ROIC

17.0%18.0% 18.0%

2.40 2.50

1.8 1.81.93

2.00

• The classic bar chart uses

either horizontal or vertical

bars (AKA column chart)

to show discrete,

numerical comparisons

among categories. One

axis of the chart shows

the specific categories

being compared, and the

other axis represents a

discrete value.

• Bars charts are

distinguished from

histograms, as they do not

display continuous

developments over an

interval. Bar chart's

discrete data is

categorical data and

answers the question of

"how many?" in each

category.

DESCRIPTION

5MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

MARIMEKKO CHARTThink-cell to PowerPoint

21.4%

10.7%

19.0%

1Q2016

26.1%

3,664

22.0%

18.9%

3,601

4Q2015

25.1%

10.6%

23.4%

18.8%

25.3%

10.9%

3Q2015

23.6%

3,279

18.0%

11.0%

2Q2015

25.7%

23.8%

22.7%

25.6%

10.9%

21.6%

3,557 3,427

Cloud &

IT Services

Content &

Digital Media

Enterprise

Financial

Services

Network

16.9%

23.4%

21.6%

22.8%

2Q2016

• Marimekko Charts are

used to visualise

categorical data over a

pair of variables. They

work as kind of two-way

100% Stacked Bar Graph,

where all the bars are of

equal length across a

value/scaled axis and are

divided into segments.

Only in a Marimekko

Chart, both axes are a

variable with a scale, that

determine both the width

and height of each

segment. This makes it

possible to detect

relationships between

categories and their

subcategories via the two

variables.

DESCRIPTION

6MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

WATERFALLThink-cell

31

85

57

16

10685

307

8,763

Parent roll-

up audit

M&A

8,884

Acquisition

Net Adds

Churn

3

1Q16

Count

8,797

+121

2Q16

Count

DivestureNovation

7

Timing

bet Asset

& BKGs

ChannelGross New

Logos from

BKGs

1Q

Restated

• The waterfall chart is

normally used for

understanding how an

initial value is affected by

a series of intermediate

positive or negative

values. Usually the initial

and the final values are

represented by whole

columns, while the

intermediate values are

denoted by floating

columns. The columns are

color-coded for

distinguishing between

positive and negative

values.

DESCRIPTION

7MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

LINEPowerPoint Only

0

200

400

600

800

1,000

1Q2015 2Q 3Q 4Q 1Q2016

Digital Realty NTT

Equinix Verizon

CenturyLink

Top 5 Colocation Market Companies

(U.S. $ millions)

0

2,000

4,000

6,000

8,000

10,000

1Q2015 2Q 3Q 4Q 1Q2016

Japan China

United States United Kingdom

Germany

Top 5 Colocation Market Countries

(U.S. $ millions)

• Line graphs are used to

display quantitative value

over a continuous interval

or time span. It is most

frequently used to show

trends and relationships

(when grouped with other

lines). Line graphs help to

give a "big picture" over

an interval, to see how it

has developed over that

period.

• Line graphs are drawn by

first plotting data points on

a cartesian coordinate

grid, then connecting a

line between the points.

Typically, the y-axis has a

quantitative value, while

the x-axis has either a

category or sequenced

scale. Negative values

can be displayed below

the x-axis.

DESCRIPTION

8MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

LINEThink-cell

90,000

120,000

60,000

30,000

0

Output support

(food subsidy2)

Input subsidy1

Fertilizer

Irrigation

Gross capital formation

Research and extension

Post-harvest infrastructure

Irrigation infrastructure

2010-112008-092006-072004-052002-03

• Line graphs are used to

display quantitative value

over a continuous interval

or time span. It is most

frequently used to show

trends and relationships

(when grouped with other

lines). Line graphs help to

give a "big picture" over

an interval, to see how it

has developed over that

period.

• Line graphs are drawn by

first plotting data points on

a cartesian coordinate

grid, then connecting a

line between the points.

Typically, the y-axis has a

quantitative value, while

the x-axis has either a

category or sequenced

scale. Negative values

can be displayed below

the x-axis.

DESCRIPTION

9MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

AREAExcel/ Think-cell

100

200

300

400

500

2012 2013 2014 2015 2016

EQIX.O Daily Closing Stock (USD)

50

100

150

2012 2013 2014 2015 2016

DLR Daily Closing Stock (USD)

• Area Graphs are Line

Graphs with the area

below the line filled in with

a certain color or texture.

Area Graphs are drawn by

first plotting data points on

a Cartesian coordinate

grid, then joining a line

between the points and

finally filling in the space

below the completed line.

• Like Line Graphs, Area

Graphs are used to

display the development

of quantitative values over

an interval or time period.

They are most commonly

used to show trends and

relationships, rather then

convey specific values.

DESCRIPTION

10MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

STOCK (BOX-AND-WHISKER PLOT)PowerPoint Only

300

340

380

420

May June July August

EQIX.O Daily Stock (USD)

80

95

110

125

May June July August

DLR Daily Stock (USD)

4,000

4,500

5,000

5,500

May June July August

NTT (9432.T) Daily Stock (JPY)

• A box plot is a convenient

way of visually displaying

groups of numerical data

through their quartiles.

Usually they also have

lines extending parallel

from the boxes (whiskers)

that indicate variability

outside the upper and

lower quartiles. Outliers

are sometimes plotted as

individual dots that are

inline with whiskers. Box

plots can be drawn either

vertically or horizontally.

• Typically used in

descriptive statistics, box

plots are a great way to

quickly examine one or

more data sets

graphically. Although they

may seem primitive in

comparison to a histogram

or density plot, they have

the advantage of taking up

less space, which is

useful when comparing

distributions between

many groups or data sets.

DESCRIPTION

11MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

PIEPowerPoint Only

63%10%

11%

3%

3%

10%

61%14%

6%

2%

2%

15%

2014 Revenues 2015 Expenses

U.S. Dollar British Pound Sterling

Euro Japanese Yen

Canadian Dollar Other

U.S. Dollar British Pound Sterling

Euro Japanese Yen

Canadian Dollar Other

• Extensively used in

presentations and offices,

pie charts help show

proportions and

percentages between

categories, by dividing a

circle into proportional

segments. Each arc

length represents a

proportion of each

category, the full circle

represents the total sum

of all the data, equal to

100%.

• Pie charts are ideal for

giving the reader a quick

idea of the proportional

distribution of the data.

DESCRIPTION

12MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

DONUTPowerPoint Only

2014 Revenues 2015 Expenses

U.S. Dollar British Pound Sterling

Euro Japanese Yen

Canadian Dollar Other

U.S. Dollar British Pound Sterling

Euro Japanese Yen

Canadian Dollar Other

63%10%

11%

3%

3%

10%

61%14%

6%

2%2%

15%

• A donut chart is

essentially a pie chart with

an area of the center cut

out.

• However, Donut Charts

have a slight advantage

over pie charts, which are

sometimes criticized for

focusing on relative sizes

of the pieces to one

another and to the chart

as a whole, giving no

indication of changes as a

whole when compared to

other pie charts.

• A Donut Chart partly

addresses this problem by

de-emphasizing the use of

area, to make the viewer

focus more on the

changes in overall values.

You are focused on

reading the length of the

arcs, rather then

comparing the proportions

between slices.

DESCRIPTION

13MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

DONUT OF DONUTPowerPoint Only

Cloud & IT

Content & Digital Media

Enterprise

Financial Services

Network

AMER

APAC

EMEA

18%

21%

9%

15%

18%

19%

7%

5%

6%

• Extensively used in

presentations and offices,

pie charts help show

proportions and

percentages between

categories, by dividing a

circle into proportional

segments. Each arc

length represents a

proportion of each

category, the full circle

represents the total sum

of all the data, equal to

100%.

• Pie charts are ideal for

giving the reader a quick

idea of the proportional

distribution of the data.

DESCRIPTION

14MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

BAR OF DONUTPowerPoint Only

Cloud & IT

Content & Digital Media

Enterprise

Financial Services

Network

AMER

APAC

EMEA

7%

5%

6%

18%

21%

9%

15%

18%

19%

• Extensively used in

presentations and offices,

pie charts help show

proportions and

percentages between

categories, by dividing a

circle into proportional

segments. Each arc

length represents a

proportion of each

category, the full circle

represents the total sum

of all the data, equal to

100%.

• Pie charts are ideal for

giving the reader a quick

idea of the proportional

distribution of the data.

DESCRIPTION

15MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

CHOROPLETH MAPSTableau to PowerPoint

Colocation Market

Worldwide Revenue for YTD 2016

Revenue (U.S. $ millions) 0 3,000

• Choropleth Maps display

divided geographical

areas or regions that are

coloured, shaded or

patterned in relation to a

data variable. This

provides a way to

visualise values over a

geographical area, which

can show variation or

patterns across the

displayed location.

• The data variable uses

colour progression to

represent itself in each

region of the map.

Typically, this can be a

blending from one colour

to another, a single hue

progression, transparent

to opaque, light to dark or

an entire colour spectrum.

DESCRIPTION

16MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

BUBBLE MAPTableau to PowerPoint

Colocation Market

Worldwide Revenue for YTD 2016

Bubble size: Revenue

• With this data map, circles

are displayed over a

designated geographical

region with the area of the

circle being proportional to

its value in the dataset.

• Bubble Maps are good for

comparing proportions

over geographic regions

without the issues caused

by regional area size, as

seen with Choropleth

Maps. However, the major

flaw with Bubble Maps is

that overly large bubbles

can overlap other bubbles

and regions on the map,

so this needs to be

accounted for.

DESCRIPTION

17MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

BUBBLE MAPTableau to PowerPoint

• With this data map, circles

are displayed over a

designated geographical

region with the area of the

circle being proportional to

its value in the dataset.

• Bubble Maps are good for

comparing proportions

over geographic regions

without the issues caused

by regional area size, as

seen with Choropleth

Maps. However, the major

flaw with Bubble Maps is

that overly large bubbles

can overlap other bubbles

and regions on the map,

so this needs to be

accounted for.

DESCRIPTION

18MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

FLOW MAPPowerPoint Only

NORTH

AMERICA

LATIN

AMERICA

EUROPE

AFRICA

MIDDLE

EAST

ASIA

OCEANIA

Bubble size: Intraregional used bandwidth

• Flow Maps geographically show the movement of information or objects from one location to another and their amount. Typically Flow Maps are used to show the migration data of people, animals and products. The magnitude or amount of migration in a single flow line is represented by its thickness. This helps to show how migration is distributed geographically.

• Flow Maps are drawn from a point of origin and branch out their "flow lines". Arrows can be used to show direction, or if movement is incoming or outgoing. Without arrows can be used to represent trade going back-and-forth. Merging/bundling flow lines together and avoiding crossovers can help to reduce visual clutter on the map.

DESCRIPTION

19MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

CHORD DIAGRAMTableau to PowerPoint

NWK > NWK

50,948 | ▲10%

No. of CCs | Y/Y

CIT > NWK

20,116 | ▲18%

CDM > NWK

17,167 | ▲24%

FIN > FIN

14,106 | ▲22%

FIN > NWK

13,767 | ▲9%

ENT > NWK

8,921 | ▲25%

• This type of diagram

visualises the inter-

relationships between

entities. The connections

between entities displays

that they share something

in common. This makes

Chord Diagrams ideal for

comparing the similarities

within a dataset or

between different groups

of data.

• Nodes are arranged

around a circle, with the

relationships between

points connected to each

other either through the

use of arcs or Bézier

curves. Values are

assigned to each

connection, which is

represented proportionally

by the size of each arc.

Colour can be used to

group the data into

different categories, which

aids in making

comparisons and

distinguishing groups.

DESCRIPTION

20MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

RADARPowerPoint only

$0

$200

$400

$600

$800

1Q 2014

2Q 2014

3Q 2014

4Q 2014

1Q 20152Q 2015

3Q 2015

4Q 2015

1Q 2016

• Radar Charts are a way of

comparing multiple

quantitative variables.

This makes them useful

for seeing which variables

have similar values or if

there are any outliers

amongst each variable.

• Each variable is provided

an axis, that starts from

the centre. All axes are

arranged radially, with

equal distances between

each other, while

maintaining the same

scale between all axes.

Grid lines that connected

from axis-to-axis are often

used as a guide. Each

variable value is plotted

along its individual axis

and all the variables in a

dataset and connected

together to form a

polygon.

DESCRIPTION

21MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

RADARPowerPoint only

Sub-

centres

Primary health

centres

Community

health centres

District

hospitals

Students per

classroom

Pupils per

teacher

Enrolment

Electrification

Modern

Fuel2

Toilet

penetration

Piped

water in the

community

Healthcare

Per capita

Education

Ratio

Energy

Percentage

Water and

sanitation

Percentage

0.0

0.2

0.4

0.6

0.8

1.0

Current levels

Potential levels in 2021-22

(inclusive reforms) • Radar Charts are a way of

comparing multiple

quantitative variables.

This makes them useful

for seeing which variables

have similar values or if

there are any outliers

amongst each variable.

• Each variable is provided

an axis, that starts from

the centre. All axes are

arranged radially, with

equal distances between

each other, while

maintaining the same

scale between all axes.

Grid lines that connected

from axis-to-axis are often

used as a guide. Each

variable value is plotted

along its individual axis

and all the variables in a

dataset and connected

together to form a

polygon.

DESCRIPTION

22MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

HEAT MAPExcel to PowerPoint

2,596▲7%

315▲12%

403▲37%

1,279▲17%

20,116▲18%

754▲37%

491▲54%

87▲26%

493▲27%

17,167▲24%

831▲59%

72▲76%

284▲2%

128▲45%

8,921▲25%

939▲24%

278▲83%

153▲40%

14,106▲22%

13,767▲9%

4,891▲29%

2,218▲24%

1,982▲12%

2,918▲27%

50,948▲10%

NW

KF

INE

NT

CD

MC

IT

A S

ide

CIT CDM ENT FIN NWK

Z Side

Y/Y Growth 0% 100%

• A heat map (or heatmap)

is a graphical

representation of data

where the individual

values contained in a

matrix are represented as

colors. Fractal maps and

tree maps both often use

a similar system of color-

coding to represent the

values taken by a variable

in a hierarchy.

DESCRIPTION

23MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

2,596▲7%

315▲12%

403▲37%

1,279▲17%

20,116▲18%

754▲37%

491▲54%

87▲26%

493▲27%

17,167▲24%

831▲59%

72▲76%

284▲2%

128▲45%

8,921▲25%

939▲24%

278▲83%

153▲40%

14,106▲22%

13,767▲9%

4,891▲29%

2,218▲24%

1,982▲12%

2,918▲27%

50,948▲10%

BUBBLE PLOTPowerPoint only

Y/Y Growth 0% 100%Bubble Size: # of Cross Connects

NW

KF

INE

NT

CD

MC

IT

A S

ide

CIT CDM ENT FIN NWK

Z Side• Great for comparing

values and showing

proportions (in sizes,

quantities etc) to give a

quick, overall view of the

relative sizes of the data,

without the use of scales.

The downside to this is,

that it is difficult to

estimate values using

area charts. This means

they're almost exclusively

used for communication

purposes instead of

analytical ones.

• Typically displayed as

squares or circles,

however any shape can

be used, so long as you

use the shape's area to

represent the data. A

common technical error

with area charts is to use

one length to determine

the shape's size, when in

fact you need to calculate

the space inside the

shape to determine its

size.

DESCRIPTION

24MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

Infrastructure

Services

Software

Advertising

Content Media

CDS

eComm

Gaming

Other

Business &

Prof. Services

Edu Energy

GovHealth

Legal

Manufacturing

Other

Travel

WRT

EPS

Sell-Side

Exchange

Ins

Multi

Other

Buy-Side

Service Provider

Enabler

Mobile

Other

Ven

Wireline

BUBBLE CLUSTERRAW to PowerPoint

• Great for comparing

values and showing

proportions (in sizes,

quantities etc) to give a

quick, overall view of the

relative sizes of the data,

without the use of scales.

The downside to this is,

that it is difficult to

estimate values using

area charts. This means

they're almost exclusively

used for communication

purposes instead of

analytical ones.

• Typically displayed as

squares or circles,

however any shape can

be used, so long as you

use the shape's area to

represent the data. A

common technical error

with area charts is to use

one length to determine

the shape's size, when in

fact you need to calculate

the space inside the

shape to determine its

size.

DESCRIPTION

25MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

NIGHTINGALE ROSE CHARTPowerPoint only

• Nightingale Rose Charts

are drawn on a polar

coordinate system. Each

category or interval in data

is divided into equal

segments on the radial

chart. How far each

segment extends from the

centre, in proportion to the

value it represents,

depends on a polar axis.

So each ring from the

centre of the polar grid

can be used as a scale to

plot the segment size and

represent a higher value.

Therefore, it's important to

notice with Nightingale

Rose Chart that it's the

radius, rather than the

radius of a segment that

represents its value.

DESCRIPTION

26MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

NIGHTINGALE ROSE CHARTPowerPoint only

2012 2013 2014 2015 2016

2Q15 3Q 4Q 1Q 2Q16

• Nightingale Rose Charts

are drawn on a polar

coordinate system. Each

category or interval in data

is divided into equal

segments on the radial

chart. How far each

segment extends from the

centre, in proportion to the

value it represents,

depends on a polar axis.

So each ring from the

centre of the polar grid

can be used as a scale to

plot the segment size and

represent a higher value.

Therefore, it's important to

notice with Nightingale

Rose Chart that it's the

radius, rather than the

radius of a segment that

represents its value.

DESCRIPTION

27MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

SUNBURSTPowerPoint only

Segmentation

Complexity

• As known as Sunburst

Chart, Ring Chart, Multi-

level Pie Chart, Belt Chart,

Radial Treemap.

• This type of visualisation

shows hierarchy through a

series of rings, that are

sliced for each category

node. Each ring

corresponds to a level in

the hierarchy, with the

central circle representing

the root node and the

hierarchy moving

outwards from it.

• Rings are sliced up and

divided based on their

hierarchical relationship to

the parent slice. The angle

of each slice is either

divided equally under its

parent node or can be

made proportional to a

value.

• Colour can be used to

highlight hierarchal

groupings or specific

categories.

DESCRIPTION

28MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

CLUSTER DENDROGRAMRAW to PowerPoint

Cloud IT Services

Content Digital Media

Enterprise

Financial Services

Network

Infrastructure

Services

Software

Gaming

Other Content

Advertising

Content Media

Content Delivery Systems

eCommerce

Healthcare Life Sciences

Business Prof Services

Government

Legal

Manufacturing

Other

Travel, Transport Logistics

Wholesale Retail Trade

Education

Energy Utility

Buy-Side

Electronic Payment Systems

Exchange

Insurance

Multi

Other

Sell-Side

Service Provider

Enabler

Wireline

Mobile

Network - Other

Vendor

Segmentation

Complexity

• Dendrograms are tree-like

diagrams used to

represent the distribution

of a hierarchical

clustering. The different

depth levels represented

by each node are

visualized on the

horizontal axes and it is

useful to visualize a non-

weighted hierarchy.

DESCRIPTION

29MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

CIRCULAR DENDROGRAMRAW to PowerPoint

Mobile Telemedicine

Segmentation

Complexity

• Dendrograms are tree-like

diagrams used to

represent the distribution

of a hierarchical

clustering. The different

depth levels represented

by each node are

visualized on the

horizontal axes and it is

useful to visualize a non-

weighted hierarchy.

DESCRIPTION

30MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ALLUVIAL DIAGRAM (FINEO-LIKE)RAW to PowerPoint

Advertising

Business Prof Services

Buy-Side

Content Media

Content Delivery Systems

eCommerce

Education

Electronic Payment Systems

Enabler

Energy Utility

Exchange

Gaming

Government

Healthcare Life Sciences

Infrastructure

Insurance

Legal

Manufacturing

Mobile

Mobile

Multi

Network - Other

Other

Other Content

Sell-Side

Service Provider

Services

Software

Travel, Transport Logistics

Vendor

Wholesale Retail Trade

Wireline

Cloud IT Services

Content Digital Media

Enterprise

Financial Services

Network

• Alluvial diagrams allow to

represent flows and to see

correlations between

categorical dimensions,

visually linking to the

number of elements

sharing the same

categories. It is useful to

see the evolution of

cluster (such as the

number of people

belonging to a specific

group). It can also be

used to represent bipartite

graphs, using each node

group as dimensions.

DESCRIPTION

31MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

1Q2014 2Q 3Q 4Q 1Q2015 2Q 3Q 4Q 1Q2016

Equinix

Digital Realty

NTT

Verizon

CenturyLink

China Telecom

Global Switch

KDDI - TELEHOUSE

DuPont FabrosAT&T

Interxion

CyrusOneSunGard

BUMP CHARTRAW to PowerPoint

• The criss-crossing of lines

is key to reading these

charts. A crossing

("bump") necessarily

means one entity has

surpassed the other entity

in absolute terms, even

though we are looking at

the relative rank.

DESCRIPTION

32MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

STEAMGRAPHRAW to PowerPoint

8-track

Subscription

Music Video

Mobile

LP/EP

DL Single

DL Music Video

DL Album

CD single

CD

Cassete single

Cassete

Vinyl single

1980 1985 1990 1995 2000 2005 2010

• This type of visualisation

is a variation of a Stacked

Area Graph, which instead

of plotting values against

a fixed, straight axis, has

values displaced around a

varying central baseline.

Stream Graphs display

the changes in data over

time of different categories

through the use of flowing,

organic shapes that

somewhat resemble a

river-like stream. This

makes Stream Graphs

aesthetically pleasing and.

• Stream Graphs are ideal

for displaying high-volume

datasets, in-order to

discover trends and

patterns over time across

a wide range of

categories.

DESCRIPTION

33MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

TREEMAPSRAW to PowerPoint

Equinix

$5,410.03

Digital Realty

$3,628.57

NTT

$2,739.41

Verizon

$1,565.22

CenturyLink

$1,420.00

China Telecom

$1,156.58

Global Switch

$1,332.68

KDDI –

TELEHOUSE

$1,033.00

DuPont Fabros

$1,005.35

AT&T

$994.14

• A space filling

visualization of data

hierarchies and proportion

between elements. The

different hierarchical

levels create visual

clusters through the

subdivision into rectangles

proportionally to each

element's value.

Treemaps are useful to

represent the different

proportion of nested

hierarchical data

structures.

DESCRIPTION

34MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

VENN DIAGRAMPowerPoint Only

Khan Academy

(Global)

Chunampet

Diabetes

Program (India)

SughaVazhvu

(India)

MediCall

(Mexico)

HMRI

(India)

Bridge Academy

(Africa)

opAsha

(India)

Charter Schools

(USA)

Ignition Process

(Bangladesh)

Pratham

(India)

Living Goods

(Uganda)

YMCA Diabetes Prevention

Program (USA)

Arogya Ghar

(India)

Health Services Point

(India)

BRAC schools

(Bangladesh)Satya Bharti schools

(India) Escuela Nueva Project

(Vietnam)

Minas Geiras

Assessment System

(Brazil)

Swastha Slate

(India)

Jordan Educational

Initiative (Jordan)

Eklavya Foundation

(India)

Presbyterian healthcare

services (USA)

Smile on wheels

(India)

Home-based care for

HIV/AIDS and TB

(Zambia)

Greenstar

(Pakistan)Rapid SMS

(Malawi)CARE Rural Health

Mission (India)

Kriti Clinics

(India)Healthkeepers

(Ghana)

Government

Private

• A Venn Diagram (AKA Set

Diagram) is a diagram that

visually displays all

possible logical relations

between a collection of

sets, each typically

represented as a circle.

Each set is a collection of

objects or array of data

that all have something in

common. When multiple

circles (sets) overlap, it is

known as the intersection

- this is where data that

has all the qualities that

the overlapping sets have.

DESCRIPTION

35MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

XY (SCATTER)Think-cell

80

70

60

50

40

30

20

10

1,00000

5,0004,0003,0002,000

Household services Deprivation Score1

Percent

Monthly per capita expenditure(average for district)

INR

60

50

40

30

20

10

1,00000

5,0004,0003,0002,000

80

70

Monthly per capita expenditure(average for district)

INR

Community services Deprivation Score2

Percent

• A scatter plot, scatterplot,

or scattergraph is a type

of mathematical diagram

using Cartesian

coordinates to display

values for two variables

for a set of data. The data

is displayed as a

collection of points, each

having the value of one

variable determining the

position on the horizontal

axis and the value of the

other variable determining

the position on the vertical

axis. This kind of plot is

also called a scatter chart,

scattergram, scatter

diagram, or scatter graph.

DESCRIPTION

36MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

SPEEDOMETERPowerPoint only

82%

10073

9480

87

London

80%

10073

9480

87

DC

77%

10073

9480

87

New York

75%

10073

9480

87

Tokyo

83%

10073

9480

87

Frankfurt

82%

10073

9480

87

Hong Kong

81%

10073

9480

87

Chicago

83%

10073

9480

87

Singapore

• Speedometer (Speedo)

Charts can add visual

appeal to an existing

dashboard or be used as

a stand-alone graph.

DESCRIPTION

37MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

Mobile

Phone Users Among Consumers

Ages 16+

CIRCULAR BAR GRAPHPowerPoint only

• A Radial/Circular Bar

Chart is simply a Bar

Chart plotted on a polar

coordinate system, rather

than on a cartesian one.

• The problem with Radial

Bar Charts is that lengths

can be misinterpreted.

Each bar on the outside

gets relatively longer to

the last, even if they

represent the same value.

This is because each bar

has to be at a different

radii, so each bar is

judged by its angle. Our

visual systems are better

at interpreting straight

lines, so the cartesian bar

chart is better for

comparing values.

Therefore, Radial Bar

Charts are used primarily

for aesthetic reasons.

DESCRIPTION

38MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

RADIAL PICTOGRAMPowerPoint Only

Gay rights

by type

Marriage

Hospital visits

Adoption

Employment

Housing

Prohibited or banned

No law or unclear

Southwest

VT

RI

PA

NY

NJ

WV

VA

TN

SC

NC

NM

NVAZ

UT

CA

WA

OR

MT

AK

ID

NE

ND

KS

WI

MO

39MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

MODIFIED PIE CHARTPowerPoint Only

0

+1

-1

0

0

0

-1

0

-2

0

0

0

+1

0

-1

+2

0

+1

0

+1

EQIX Market

Ranking by

Geography

increase

no change

decrease

40MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

www.equinix.com

41MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKScalable Vector Graphics

42MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKScalable Vector Graphics

43MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKScalable Vector Graphics

44MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKScalable Vector Graphics

45MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKWorld Map

46MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKWorld Map

47MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKUnited States

TX

WA

OR

ID

MT ND MN

WIMI

NY

VTME

NH

CA

NVUT

WYSD

IA

IL INOH

PA

CO

NE

AZ NM

KS

OK

MO

AR

KY

WVVA

TN

NC

MS

LA

AL GA

SC

FL

AK

HI

MA

RI

CTNJ

DE

MD

DC

PR

48MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKUnited States

49MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKUnited States

50MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKCanada

51MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKNorth America

52MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKUS and Canada

53MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKAmericas

54MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKSouth America

55MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKAPAC

56MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKEurope and Middle East

57MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKEMEA

58MARKET STRATEGY & INSIGHTS GRAPHICS LIBRARY |

ICONOGRAPHY BANKUK and Ireland