m&s plan a rowland hill
DESCRIPTION
Presentation from Rowland Hill, Marks and Spencer at the CIM Good Marketing Conference, ARU Chelmsford on 30 November 2012TRANSCRIPT
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Plan A ( & good marketing)
Rowland Hill
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About Plan A (part I) Launched in January 2007 for completion by 2012 100 commitments across:
Climate change Waste Natural Resources Fair Partner and Health & Wellbeing
Designed to: provide longer-term transformation framework Improve efficiency/ save costs mitigate risks develop new business, differentiate M&S and engage customers, employees and suppliers.
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About Plan A (part 2) Launched in March 2010 for completion by 2015-2020
80 additional commitments including new sections on:
Customers
How We Do Business (i.e. Integrated systems)
Designed to: Involve all parts of the company
Stretch existing targets
Transition towards world most sustainable major retailer
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Plan A progress to date •Achieved 105 (out of 180) commitments.
•Includes 13% absolute reduction in CO2 emissions, 25% improved in carbon efficiency and 34% reduction in waste.
•Calculated financial benefit of over £70m in 2010/11.
•28 sustainability awards in 2010/11 (17 so far this year).
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We want everything ‘green’ (as an added bonus).
We think ‘green’ should be cheaper (it’s more
efficient, isn’t it?).
We want ‘green’ to be easy; no
complicated labels or ‘look on website’.
We want to be made to feel good about
making good choices- not guilty about the
bad ones.
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0
5
10
15
20
2007 2008 2009 2010 2011
Importance of the environment to UK consumers (source: Ipsos Mori)
Equal to all-time low
Equal to all-time high
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Shared: Local/ home produced Energy efficiency Conservation (fish, wood etc) Climate (but much reduced) Waste
‘ish’: Fairtrade Community/ charity Energy security ‘Green’ labels
La difference: NGO opinion formers Organic Free range Animal welfare
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1.Helps me
3.Helps my
world
2.Helps me
choose
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Helps me choose
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Helps my world
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1.Helps me
3.Helps my world
2.Helps me choose