ms partner network 2011: lar session
DESCRIPTION
MS Partner Network 2011: LAR Session. SARAH ARNOLD – MPN MARKETING MANAGER. Why am I here today .…. This session will: Explain the changes Address your concerns Provide next steps. The Case For Change. From Microsoft I need… differentiation mutually beneficial requirements - PowerPoint PPT PresentationTRANSCRIPT
PowerPoint Presentation
MS Partner Network 2011: LAR Session
SARAH ARNOLD MPN MARKETING MANAGER
This session will:Explain the changes Address your concernsProvide next steps
Why am I here today .
Microsoft needs to deliver on its core strategies
innovationsecurityreliabilityexperienceagility
with and through partners
From Microsoft I need
differentiationmutually beneficial requirementshigh-value benefitscustomer referralslocal engagement
and all of this in a simpler partner program
The Case For ChangeFrom partners I need
quality deliveryrelevant experiencecurrent expertise solution choicesindustry knowledge
and the ability to apply those skills to my business needs
Microsoft takes three stakeholders into account when designing the future of the Partner Network.
CustomerPartnerMicrosoft
These three stakeholders together help us to design for future needs. But, no-one can see into the future so we all expect ongoing change in the marketplace and MPN to meet those changes.
Partners have concerns over:
AwarenessThe pace and amount of changeUnique technical individuals requirementsOptions for smaller partnersBrand changeLoss of benefits
3Each with varying degrees of commitment and benefits The Microsoft Partner NetworkFour Membership OpportunitiesSupport at every stage of the business cycleBenefits To Support You
Create DemandSellPlanEnableServicesRetainCustomersCommunity
Gold Competency
Silver Competency
Subscription
The Microsoft Partner Network helps you:A Simple VisionStrengthen your CapabilitiesServe Customers betterConnect through CommunitiesApplication PlatformCross-Platform SolutionsBusiness ProductivityCore InfrastructureSMB CustomersCRM & ERPApplication IntegrationApplication Lifecycle ManagementData PlatformSoftware DevelopmentWeb DevelopmentBusiness IntelligenceContent ManagementProject and Portfolio ManagementPortals and CollaborationSearchUnified CommunicationsDigital MarketingDistributorHosting PlatformISVLearningMobilityOEMSoftware Asset ManagementVolume LicensingDesktopIdentity and SecurityServer PlatformSystems ManagementVirtualizationCustomer Relationship ManagementEnterprise Resource PlanningMidmarket Solution ProviderCompetencies
[Use this slide to give a brief overview of the Microsoft Partner Network]
The Microsoft Partner Network is a community that helps Microsoft partners to reach their full potential. Today, 640,000 Microsoft partners form one of the most active, diverse networks in the world, with vast opportunities to build trusted relationships with their customers.
We designed the Microsoft Partner Network with a simple vision - to provide partners with:Opportunities to strengthen capabilities.Expertise to help serve customers better. andCommunities that spark innovation and connection.
We support this vision by offering partners 4 Membership Opportunities to participate in the Microsoft Partner Network:CommunitiesSubscriptionsSilver Competencies and Gold Competencies
You can evaluate the level of commitment and benefits for each of these and decide which provides the best value for your business.
Each set of membership opportunities comes with its own set of requirements and benefits. As you increase your investment in your Microsoft partner relationship, Microsoft recognizes your commitment with higher-value benefits. With all membership opportunities, you are entitled to a set of core benefits that you receive each time you enroll or reenroll. However, you may also be entitled to additional benefits depending on which specific communities, subscriptions, or competencies you are associated with.
These benefits can help you capitalize on your unique areas of expertise, and are designed to support you during every phase of your business cycle.
Now lets take a look at how the Microsoft Partner Network applies directly to partners.WPC2010_Breakout
9/6/2010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4What are the Software Asset Management competency requirements?
Software Asset Management Competency Requirements Details Competency requirements are closely aligned with customer needs. To attain this competency you must meet the following qualifications. Exam Requirements You must employ or contract with at least two individuals who have each passed Exam 70-673: Designing, Assessing, and Optimizing Software Asset Management (SAM)
Customer Reference Requirement Submit at least three unique customer references that feature SAM engagements completed within the previous 12 months. Each reference must indicate all relevant details for the SAM work your organization performed, including the project name, description, and category; products acquired; and services provided. References will be verified with your customer.
9/6/2010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.5WPC2010_Breakout
What are the Volume Licensing competency requirements?
Volume Licensing Competency Requirements Details Competency requirements are closely aligned with customer needs. To attain this competency you must meet the following qualifications. Exam Requirements You must employ or contract with at least two people who have each passed at least one of these exams:146 Exam 70-671: Designing and Providing Microsoft Volume Licensing Solutions to Small and Medium Organizations Exam 70-672: Designing and Providing Microsoft Volume Licensing Solutions to Large Organizations
Customer Reference Requirements Submit a minimum of three customer references that feature volume licensing scenarios that include all relevant details for the volume licensing solutions work your organization performed, such as project name, description, and category; products acquired; and services provided. Each reference must feature a project that you have completed for a customer within the last 12 months. References will be verified with your customer.
9/6/2010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.6WPC2010_Breakout
Rewarding Commitment And ImpactInternal Use Software
1st Silver competency (supports 25 persons)
1st Gold competency (supports 100 persons)Additional Silver & Gold competencies = more licensesDemo ShowcaseNow in the cloud and in any language
Partner Advisory HoursIncludes Partner Accelerator, pre-sales support & advisor hours
Silver (20 hrs)
Gold (50 hrs)Next Steps:Review the License Calculator & maximize your license grantReview MSDN needs should you consider a development competency Use Practice Accelerator to develop your Search practice for upgrade to GoldSave money and time by building customer facing demos in the cloud using demo showcaseRequirements vary by competency visit Microsoft Partner Network Prepare for MPN Lounge for personalized plansSubscription
Silver (5)Gold (10)Development competencies (up to 25)
9/6/2010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.7WPC2010_Breakout
Tools To Help You Plan
https://www.microsoft.com/partner/licensingcalculator/default.aspx
Calculate License GrantsIndividual Action Planninghttps://web.mpntools.com/signin.aspx https://web.mpntools.com/signin.aspx must be partner admin8How Will Customers See These Changes?In PersonEmail: [email protected]: 023-456-7890Cell: 123.456.7890Fax: 223.456.7890
Street AddressSuite NumberCityZip codeJohn PartnerJob TitleWorldwide Roll-Out
Lead Generation1 million connectionsIn-product discoverabilityApplication marketplace
Case StudiesTestimonialsPublic Relationswww.microsoft.comSearch Engine OptimizationCustomer newslettersOnlineAwareness
Promoting MPN to customers has been a big ask from you. We are planning to do 2 main things:We will be using all our relevant online sites and engines to promote MPN to customers. This might sound very basic but today we dont have that on our Microsoft.com website. So we will explain customer how we do business, what competencies we have and how to find the right partner for their specific needs. We will leverage our newsletters, social media and SEO. The last one, Search Engine Optimization, is a great opportunity because we have the ms.com domain that is ranked very high in search engines. We will be leveraging the ms.com domain to improve the ranking of your Pinpoint profile on search sites such as Google, Yahoo and Bing.In addition, we will be driving PR. PR is always a very powerful way to drive awareness. We will be conducting press interviews, reference customers and provide customer testimonials. As well as a PR toolkit that you can use in your media outreach.As a call to action in all our efforts we will guide customers to Pinpoint where they can find the right partner.
Here the talking points for Pinpoint:Pinpoint is our service for MPN partners to showcase your services and applications to customers. Pinpoint will be available globally. We initially had 5 countries where we generated more leads than Solution Finder and Partner Finder did on all other countries. So in June we added 11 more countries, so we are live in 16 countries today; in August we will be launching another wave of countries and by December 2010 we plan to be available in over 40 countries. That means that Pinpoint is coming your way. It also means you can list your services in other countries so if you are in the US, you can list your services or applications in Canada, Mexico, Brazil or in India! Great opportunity!So far Pinpoint is only accessible online. We were depending of our demand generation activities for our traffic and werent always successful. Now we will be integrating Pinpoint in our products. So you will showcase your profile on PP and it will automatically be accessible in our products. That is a big win as we now turn all our product users in into prospects! Here at WPC we are announcing CRM Online 2011 that will have Pinpoint built-in.Last but not least: Marketplace. As Microsoft is transitioning to Online Services, it will be crucial to have online partner apps available to customers. Those applications will make the Online Service platform come alive, enrich it and entrench it. We will evolve Pinpoint from the search & find capabilities today into an online application marketplace that supports Try & Buy functionality. CRM Online 2011 will have a marketplace that is powered by Pinpoint the beta will be available in September.In terms of what you can do today we see that partners with a full profile and customer reviews on Pinpoint are 10x more likely to receive leads. So we would like to encourage you to actively manage your Pinpoint profile and make sure you have customers reviewing you. Create a Pinpoint profile, update your profile or get Customer Reviews between now and July 31st and you will automatically participate in a drawing for some great gadgets like Netbooks, iFlips and phones. Go to pinpoint.com/getlisted for more information.
9/6/2010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.9WPC2010_Breakout
Question & AnswerAny questions?
[have one planted. Not too nerfy, but easy to answer. Like, Will the MPN 101 session include specifics about the competency requirements?]
9/6/201010 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.MGX FY11Thank [email protected]