ms. hind al nahedh - the state of social media marketing in 2012
DESCRIPTION
TRANSCRIPT
![Page 1: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/1.jpg)
The State of Social Media
Marketing in 2012
By Hind Al-Nahedh
CEO - Socialobby.com
Knockbook Company
![Page 2: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/2.jpg)
Agree ?
![Page 3: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/3.jpg)
MENA online Use High-lights
• Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and
Twitter in our region - 98% on Facebook.
• Typically, internet users in the Middle East spend more than two hours online every day.
More than a third of respondents (38%) report spending between two and five hours
online, while another 34% spend more than five hours online daily.
• Social networking is the most popular online activity across the Middle East with 88% of
consumers reporting they use the internet for this daily.
• Middle East Digital Consumer Survey Report shows growth of e-commerce interest
among users 66% look up items online reviews prior to purchase - Mainly Via Mobil device.
• 88% of the Gulf states use Email heavily more like a messenger !
![Page 4: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/4.jpg)
Social Media Impacts
Businesses
![Page 5: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/5.jpg)
What Is Social Media
Marketing ... Anyways ?!
The process of gaining traffic or attention
through social media platforms Viral Art
![Page 6: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/6.jpg)
the social Universe is
expanding !
More people on more
social networks ever before
![Page 7: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/7.jpg)
No Surprise : 18-34 yr Old Are
Very Social
![Page 8: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/8.jpg)
Social Networks reach 82% of the
worlds Internet Population
that’s 1.2 Billion
people
![Page 9: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/9.jpg)
Growth in every single Country
total time spent
in all regions
grew by
35+% in 2011
![Page 10: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/10.jpg)
“Staying in Touch =
Engagement “
![Page 11: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/11.jpg)
The “Interest Graph”
its shifting attention
away from Classic
Friends
Ongoing battle to Map
people’s Shared Passions
![Page 12: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/12.jpg)
The Great example
of that is
![Page 13: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/13.jpg)
The Game of Brands & Influence
![Page 14: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/14.jpg)
• Active Social Media Users are influential Online .
• They also Tend to be influential Offline :)
• Influence is Shifting from Media to Individuals.
• startups are rushing to measure & rank
influencers ( Celebrities )
![Page 15: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/15.jpg)
Social Networks are becoming
trusted advisors for Brands
striking
direct Deals
http://youtu
.be/T6n6a7
n6Umo
![Page 16: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/16.jpg)
Companies Recognize the
Various benefits
#1 perceived
benefit is
BRAND
BUILDING
![Page 17: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/17.jpg)
CMOs worldwide plan to increase the
Use of Social Media
![Page 18: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/18.jpg)
Taking Social Action...in
your plan
Social media
listening is now
Widely accepted as
Important
![Page 19: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/19.jpg)
Social Media is Shifting $ from
Digital Spend
Budgets
are
increasing
year over
year
Staff + Social ads & community platforms are priority!
![Page 20: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/20.jpg)
Marketing , PR & Customer care
are taking the lead
Collaboration of
teams
for integration is
very important
![Page 21: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/21.jpg)
Mobile Social Media Use is in
the RISE!
On the Go social Media Apps is becoming very essential in Mobile
preference
![Page 22: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/22.jpg)
![Page 23: Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012](https://reader034.vdocuments.us/reader034/viewer/2022051820/5538362b550346722e8b478f/html5/thumbnails/23.jpg)