ms. abbie lipetz, financial manager mr. spencer maxwell, administration manager, it manager ms....

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Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager Ms. Hannah Durbin, Marketing Manager, HR Manager Mr. Nick Demetrion, Financial Advisor, Mr. Dimitri Cancel, Marketing Advisor 4211 Earth Drive Fort Wayne, IN, 46809 Fax # (260) 692- 6989

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4211 Earth Drive Fort Wayne, IN, 46809 Fax # (260) 692-6989 Phone # (260) 184-6839. Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager Ms. Hannah Durbin, Marketing Manager, HR Manager Mr. Nick Demetrion, Financial Advisor, - PowerPoint PPT Presentation

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Page 1: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Ms. Abbie Lipetz, Financial ManagerMr. Spencer Maxwell, Administration Manager, IT ManagerMs. Hannah Durbin, Marketing Manager, HR ManagerMr. Nick Demetrion, Financial Advisor, Mr. Dimitri Cancel, Marketing Advisor

4211 Earth DriveFort Wayne, IN, 46809Fax # (260) 692-6989Phone # (260) 184-6839

Page 2: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Mission Statement:We, of Fiesta Express, wish to provide convenient

and kind service and unforgettable products to party organizers, utilizing our ability to distribute party supplies via truck directly to the consumer.

• We will minimize our effects on the environment through efforts such as using clean energy vehicles for delivery in the long run

Who We Are• Party Equipment Rental • Delivery, Set-Up, Pick-up• Limited Partnership (3 general, 2 limited)

Page 3: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Operational Issues:• Purchase equipment

• Our equipment will come from wholesale suppliers• BounceHousesNow.com big supplier

• Customers can place an order 3 different ways1. By coming in to our location and going to the customer service desk2. By placing an order over the phone by speaking with an employee3. By placing an order online through our website

• We will require the order to be placed 2 days before the set-up to prepare the equipment and employees

Page 4: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

• Deliveries will be prepared at least a day before the delivery

• Employees will be notified of delivery needed

• Order will arrive at previously specified time, or a discount will be placed on the price

• Payments can be made from the time of the order to the time of delivery, but must be received before the set-up

Operational Issues:

Page 5: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Operation Issues – “Shutdown”• November – February

• Environmental Conditions not suitable for business• If we operate fully we will have a very high loss and few ways to

generate revenue• Limited Operation Mode:

• Supplies will not be bought• We will make no deliveries• No part-time employees• Reduced costs on utilities• We will be able to cut our losses substantially

• Due to Halloween on the 31st actual limited operations/”shutdown” is from the first Wednesday in November to first weekday in March

Page 6: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Additional Source of Sales

• Rent out spaces on inflatables to business for advertisements• On the most actively used inflatables• Easily generates advertisement for business and revenue for our

own• $50 a month for every space

Page 7: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Marketing:• Target Market

• Middle to High Income Families• Children will be consumers, parents

customers

• Advertisement• Advertise through fliers, bulletin boards

• Promotion o Special Offers near Holidayso Open bounce house days

• Product Pricing• Looked at the price of competitors (Bob

Mutton Party and Tent)• Lower price for many items• Reasonable profit

• Packages offer savings for buying multiple items

• Example Package Pricing:• Package Option 1• 13’ bounce house• 30’ obstacle course• Limbo Set• 2 * Ring Toss• 2 * Tug of War Set• Individual Price Total: $770• Package Price: $570• Savings: 26%

Page 8: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Location:

4211 Earth DriveFort Wayne, Indiana 46809

• Location will generate interest in our business from traffic along Engle Road

• Large amount of people under the age of 18 in Fort Wayne

• Amount spent on retail is higher than state average

• Intend to expand

Page 9: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Competition:

• Bob Mutton Party and Tent Rental, All Occasion Party, A Party Apart among primary competitors in area

• There are only a few primary competitors within the Fort Wayne Area

• Low amount of competition for business = chance for growth

Page 10: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

• Facility Descriptiono Large warehouse

o Contain a customer service room customers can place purchases or can relate their concerns.

o Employee break room

• For Delivery we will have 3 box trucks (used 2006 Freightliners)

• Sources of supplieso major supply= gas.

purchased in large quantities from a local station.

Page 11: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Industry Analysis:

• Revenue for all of equipment rental industry is expected to rise

• Party rental industry diminished from the period of 2006-2011

• In recovery• Expected to grow to 2.7 bn in total revenue by 2016

Page 12: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Human Resources:

• 11 part-time employeeso6 for deliveryoNeed to be able to lift heavy objects

o5 for customer service/warehouse oversighto$10.10 an hour

oGeneral partners will also be responsible for warehouse management

Page 14: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Finance:• Current ratio = .99• Return on Assets = -15%• Return on Equity = -490%• Assets Turnover = 2.5• Debt-to-Equity = -19.9

• First year loss of $14493• Revenue will increase after first year due to increase in

customer base• Loan payments will decrease• Venture capitalism improve equity

Page 15: Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT  Manager Ms. Hannah Durbin, Marketing Manager,  HR Manager

Website• Fiesta-express.weebly.com