Diet & Health

Introduction

•Background

•Labelling

•Products

•Communication

•Incentives and Engagement

Food Security

“When all people, at all times have physical and economic access to sufficient safe and nutritious food to meet their dietary needs and food preferences for an active healthy life”

- UN Food and Agriculture Organisation

Drivers for Change

Food SecurityBalancing future demand and supply sustainably –

to ensure that food supplies are affordable Ensuring that there is

adequate stability in food supplies – and protecting the most vulnerable from

the volatility that does occur.

Achieving global access to food and ending hunger,

but recognising producing enough food in the world

so that everyone can potentially be fed is not

the same thing as ensuring food security for

all.

Managing the contribution of the food system to the mitigation

of climate change

Maintaining biodiversity and ecosystem services while feeding the world.

Foresight Report 2011 - The Future of Food and Farming: Challenges and choices for global sustainability

To Achieve Food Security

• We must move towards a healthy, sustainable diet:

• “A sustainable diet is one that optimises environmental impact, supports a resilient and progressive farming and food industry and ensures that foods available are acceptable to consumers while enabling them to meet their nutritional requirements without compromising the ability of future generations to meet theirs.”

• IGD Sustainable Diets Working Group

Co-operative Health Ambition

“ As the largest convenience retailer in the UK with stores at the heart of the communities in which we trade, we are determined to play our part in tackling obesity by helping our customers make healthier and more informed lifestyle choices for themselves and their families”

More than a quarter of adults already obese

Strong correlation exists between deprivation and Obesity in children

By 2050 60% of men and 50% of Women will be clinically obese

25% of children could be obese by 2050

The Scale of the problem

Brings significanthealth risks e.g. Diabetes, HighBlood Pressure, Heart Attack

First generation to die before their parents

The overall cost to society of treatment will be £50 billionin 2050

More than a quarter of the Total cost of Obesity may fall On employers

In two decades levels of obesity have grown from one in seven adults to one in four

APPETITE FOR CHANGE? NUTRITION AND THE NATIONS OBESITY CRISIS – KANTAR SEPT 2013SOURCE: HEALTH SURVEY FOR ENGLAND

Importance of Healthy Food

Food Ethical Policy

In 2008 we launched our Food Ethical Policy

Based on results of worlds largest poll on ethics.

Over 100,000 of our customers/members responded to the poll

Food Ethical PolicyFood quality, diet and health

Consumers should have access to high quality food that is produced and offered in a way that they can trust. We committed to:

• continue to be the UK’s leading retailer in the removal of substances of concern, particularly additives and pesticides (98%)

• ensure that our food range includes an increasing proportion of healthy offerings (98%)

• continue to ensure that own-brand products carry clear and honest labelling (99%)

• continue to support the development of progressive standards, e.g. traffic light labelling, Fairtrade, Humane Cosmetics Standard, and Freedom Food (97%)

Ethical Operating Plan• Ground breaking Ethical Operating Plan launched in 2011

• The Co-operative Food’s diet and health strategy is a major area in the ‘Responsible Retailing’ section in the Ethical Operating Plan.

• We committed have to:

Continuing to target salt, saturated fat and sugar reduction in key products. Ensuring a minimum of 30% of food promotions will be for healthy offerings. Ensuring the nutritional content of our Simply Value products are at least as

good as standard equivalent lines, Ensuring our Good Life products are no more expensive than their standard equivalent Ensuring least 30% of own-brand food products that carry multiple traffic light

labelling will be healthyWe will encourage members to increase their consumption of fruit and

vegetables through targeted incentives such as money off coupons.

.

Public Health Responsibility Deal (PHRD)•Co-operative Group signed up to the PHRD at its launch in 2011

•“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”Andrew Lansley CBE MP, Secretary of State for Health, March 2011

• A new way of working• Voluntary approach rather than legislation• Recognition of industry achievements• Increased pace of change – ‘further, faster’ than

previous approaches

PHRD core commitments:

• We recognise that we have a vital role to play in improving people’s health

• We will encourage and enable people to adopt a healthier diet

• We will foster a culture of responsible drinking, which will help people to drink within guidelines

• We will encourage and assist people to become more physically active

• We will actively support our workforce to lead healthier lives

PHRD Food Pledges

• Out of Home Calorie Labelling• Salt Reduction • Non use of Artificial Trans Fat • Calorie Reduction• Fruit and vegetables – increase consumption• Front of Pack Nutrition Labelling

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Front of Pack Labelling1995 - First retailer to commit to front of pack nutrition

labelling2006 - Adopted FSA traffic light scheme on pack2010 - Implemented new FSA “hybrid scheme”2013 - Rolled out new look hybrid traffic light as part of

the Department of Health's front of pack nutrition scheme

Green Dot Campaign

Green dot on packaging to highlight the healthier choice

Nutrition messages in green dot based on approved nutrition claims and supporting Department of Health strategic objectives

No red Traffic light

Used across all tiers of products - value, standard and premium

Good lifeAll products in The Co-operative Good Life Range comply with strict nutritional criteria and either:Contain 3% or less fat, and are calorie and salt controlled orThey have at least 50% less fat, salt or sugar than standard products.or Positive nutritional qualities such as containing one or more ‘5 a day’ portions or high fibre

Free From

Free From

Aim to offer key alternatives for those with intolerances - bread, cereal, pasta and biscuits

Wholefoods

• Natural, wholesome foods - dried fruit, nuts, seeds, beans, cereals and grains

• Minimal added ingredients - no added salt, sugar, artificial flavours or colours

• All carry a nutrition claim in a green dot

Communication

• In-store till screen • In- store radio• Websites • Staff magazines• Customer magazines• Leaflets

Incentives

• Motivate positive behavior change through:

Affordable prices Value deals & ongoing promotionsMoney off couponsGreat healthy, easy to make recipesLifestyle hints and tips

Inspiring Young People to make Healthy Options Farm to Fork

 The Co-operative’s From Farm to Fork programme commissioned to better understand the impact and benefits the programme can and does have:  63% of children say they would try more fruit and beg after a visit  However - 21% of children's first guess of where potatoes come from was trees! 

Co-operative Academies – promoting Healthy lifestyles

Any questions?