mrcb - ppt - revised

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IntroductionWhat are Reality shows?

The shows that are different from the dailysoaps and that arouses the interest of theaudience are known as reality shows.

Such shows focus more on the fun andexcitement factor through entertainment.

Besides giving the viewers the thrill andexcitement of live un-edited action, realitytelevision allows the audience to be a part of theshow.


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ypes o rea yshows


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Celeb Reality

Prank Reality

Game Shows

Talent Hunt


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Involves men

and womeninterested in dating.

Dating

Shows


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Jobs Hunt

Makeovers

Dating ShowsSocial

Experiments

Fear basedshows

P R


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Popu ar Rea tyShows


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Target rating pointsTelevision Rating Points - TRP is the

criterion that indicates the popularity of achannel or programme and this data isvery useful for the advertisers.

A Target Rating Point (TRP) is a measure ofthe purchased television rating points.

Representing an estimate of thecomponent of the target audience withinthe gross audience.


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Similar to GRP (short for gross rating point)it is measured as the sum of ratings.

Achieved by a specific media vehicle of thetarget audience reached by an

advertisement.


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audience

measurement(ITNAM)

Audience measurement is any method ofmeasuring how many people are in an audience.

It often also includes demographic andsometimes psychographic information, to helpbroadcasters determine who is listening, ratherthan just how many. This broader meaning iscalled audience research.

Measurements are broken-down by mediamarket, which for the most part corresponds tometropolitan areas, both large and small.


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Methodologies ofcalculating TRP


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Methods


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Rating pointsRatings point is a measure of viewershipof a particular television program.

One single television ratings point (orTVR) represents 1% of viewers in thesurveyed area in a given minute.


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A TVR is different to a share point in thatit is the percentage of all possible viewers,

while a share point is 1% of all viewerswatching television at the time.

Hence the share of a broadcast is often

significantly higher than the TVR,especially at times when overall TVviewing is low.


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GRPsGross rating points (GRPs) are chiefly used to

measure the performance of TV-basedadvertising campaigns, and are the sum of theTVRs of each commercial spot within thecampaign.

An ad campaign might require a certain numberof GRPs among a particular demographic acrossthe duration of the campaign.

The GRP of a campaign is equal to thepercentage of people who saw any of the spots,multiplied by the average number of spots that

these viewers saw.


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METHODOLOGY


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Method Used:Sampling method

Scope of theenquiry:Chennai

Unit of data

collection:The statistical unit is aperson. The survey wasconducted among 100people.

Sources:Primary data:Questionnaire method

Secondary data:o Newspapers

www.merinew

s.com/

article

www.wikipedia.com

www.mon

stersandc

rit

ics.com


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Tools of analysis Diagrammatic, graphical

representations and statisticaldata analysis tools.

One dimensional diagramo Bar diagrams

Two dimensional diagramo Pie diagrams

Softwareused-Ms Word

Ms Excel


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Limitations of thesurvey


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Do you prefer watchingreality shows?


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What time you preferwatching the reality shows?


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How many times in a day isthe show telecasted?


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How did you first startwatching the show?

D thi k t i


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Do you think controversieshelp reality shows in gainingTRP(Target Rating Point)?

According to you which age


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According to you which agegroup is most attracted toreality shows?


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Findings

THROUGH

TRP

Channels arereceiving hugeamount of viewers.

Huge amount offunds are collectedthroughcommercials.

Children's aremainly gettingexploited.


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SUGGESTIONS


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Conclusion

Reality shows have not only increased theviewership, but has also brought about a hikein the Television Rating Point. A few reasonsfor this being:

v Unusual Concept

v Repeat shows

v Seasons

v Presence of favourite celebrity

v Age criteria


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Thank youDone By:

Ankitha M Tated (0813110)

Ashitha Shah (0813112)Dimple Kothari R (0813119)

Jyothi Vyas (0813125)

Kanchan N Rijhwani(0813126)

Neha A (0813138)

mrcb - ppt - revised

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